Ocular pharmacokinetics studies the mechanisms of drug absorption, distribution, metabolism, and excretion in the eye. In vivo pharmacokinetic studies of drug delivery to the posterior eye segment can be performed in three ways: 1) administering drugs to rabbits and analyzing tissue, 2) using microdialysis probes in rabbits, or 3) administering fluorescent drugs to rats and analyzing under a microscope. Examples are provided of studies using fluorescent dyes and drugs administered via eye drops in various animal models, with outcomes like drug localization in ocular tissues.