The document discusses media and marketing trends over time. It notes that traditional media like TV, radio, magazines and newspapers were prominent yesterday, while today there is a wide variety of new digital and social media. These include things like broadband, mobile, blogs, social networks, user-generated content and more. It suggests we are living in exponential times where new mediums are discovered daily and technology is advancing faster than ever before.

11. media yesterday…
TV
PRESS
Magazines
Radio POS direct
Events Outdoor marketing

12. Mediax! today…
TV broadsheets rich media
Outdoor widgets m-this
packaging
flash
peer2peer AdWords iP-that
Spots marketing
iPTV radio
games
eCRM product placement
social networks Wi-Fi
wireless
magazines
video
sponserships
rss tagsVoIP
cable tv
3Gpublic relations
GPS
VoIP virtual worlds
Celebrity
Broadband
ambient
spokespersons
WIKI
dm
mobile
blogs bluetooth
relationship
marketing
eventsPOS
flash banners

33. we
are
living
in
exponential
times…
New
mediums
are
discovered
everyday.
Engaging
is
better
than
entertaining.
Fans
not
consumers
.
Technology
developments
is
faster
than
it’s
ever
been.
Everyone
born
in
the
new
millennium
has
embraced
technology.

34. w o r k

35. 357 Galle Road, Colombo 04
T 234 5678 F 234 5679 e sat@sltnet.lk
Nalindra Godakanda
Marketing and
Communications Consultant
357 Galle Road, Colombo 04
T 234 5678 F 234 5679 e sat@sltnet.lk
357 Galle Road, Colombo 04
T 234 5678 F 234 5679 e sat@sltnet.lk

46. Web Design & Development

47. •
Digital
Brand
Design
•
Design,
Development,
Testing
&
Deployments:
•
Websites
•
Content
Management
Solutions
•
Online
Shopping
Systems
•
Flash
animations/
scripting
•
Web
based
apps
• Social
Network
Marketing
• Augmented
Reality:
•
Kiosks/
POS/
Web
based
• 3D
Projection
Mapping
• Disruption
Walls/
Motion
Detected
displays.
•
3D
Holographic
Point
of
Sale
Displays
•
Mobile
phone
apps
•
Android/
Apple/
Blackberry/
Windows/
Symbian/

48. brand experiences
British American Tobacco
Visa Platinum Citi BankLankaCom
Mobitel Suntel Coca-Cola
LightHouse SL ICC Champions
Glaxo SmithKline Etisalat Hotel
Beecham SINGER Tourist SriTrophy
National Lotteries Board MotorolaBoard
Lanka
The Studio
Keells-Super Jo-Lanka Blue Waters Cricket
Pizza-Hut
Cinnamon Grand John Keells Clean&UNIC
HOLCIM Clear
AXIATA Polo Microsoft Rocell
Kit -Kat National Cinnamon Hotels & Resorts
sunquick ODEL Save the Children
PVC
sevana Securities & Exchange Commission
Colombo Stock ExchangeSouth Asian Scan Alexiata
Ceylinco
x-set Jumbo Peanuts
Technologies South Asia Gateway Terminals
V I P DHL Keells Sausages UNICEF