Here's the ultimate guide to plan your brand's content and get the engagement going this October.
From Non-Violence Day and Dusshera to World Vodka Day, here are some wide ranging additions to your marketing communication mix.
A content marketing calendar with an India focus. This presentation contains some content ideas for your brands to #EngageUnfoolishly with consumers this May.
Here's the ultimate guide to plan your brand's content and get the engagement going this November.
From Diwali and Bhai Dooj to World Television Day, here are some wide ranging additions to your marketing communication mix.
A content marketing calendar with an India focus. This presentation contains some content ideas for your brands to #EngageUnfoolishly with consumers this May.
Here's the ultimate guide to plan your brand's content and get the engagement going this November.
From Diwali and Bhai Dooj to World Television Day, here are some wide ranging additions to your marketing communication mix.
We have compiled some conversation ideas for August, so you don’t have to! Virtually every major social group has its own special day this month, offering brands numerous chances to step in and create a following for themselves by saying the right things at the right time.
CARE International Roots to Bloom PitchbookNia Smalls
Against all odds, women bloom in difficult situations, no matter the degree of adversity. CARE International wants to celebrate this powerful spirit by empowering women with real stories of triumph. We chose Ilhan Omar, Rebecca Walker, and Rose Mapendo to drive the campaign forward and inspire audiences to bloom, even when the odds are against them. The pitchbook gives an in-depth explanation of the campaign's activations
Boys and Girls Club Carnival Program Design Elsie Lamo
Partnered with a local chapter, organizing first ever 200-person family fun carnival. Duties included program design, staffing, budgeting, soliciting donations, volunteers and sponsorship, and coordinating and decorating event within a strict seven-week time frame.
Here's the ultimate guide to plan your brand's content and get the engagement going this December.
From Delhi Comic Con and Minorities Right Day to Christmas and New Year Eve, here are some wide ranging additions to your marketing communication mix.
Coming up, for little babies, World Breastfeeding Day. For their dads, International Beer Day. And for the overworked mothers, Women’s Equality Day.
For the adrenaline junkies, will be served with a clatter, the mixed platter of Premier League, U.S open, Summer Olympics. And before the quieter ones, will be placed softly, Book Lover’s Day.
For the teenage girls seeking an opportunity, there will be Raksha Bandhan.
For the teenage boys seeking revenge, there will be Sister’s Day.
For the animal lovers, there will come Cat Day. For the human lovers, Friendship Day. For the divine lovers, Dahi Handi.
Feel free to have your fill this August. Because after all, it also brings Independence Day. Bon appetit.
Please view the PPT to explore opportunities to engage with your audience this August.
We have compiled some conversation ideas for August, so you don’t have to! Virtually every major social group has its own special day this month, offering brands numerous chances to step in and create a following for themselves by saying the right things at the right time.
CARE International Roots to Bloom PitchbookNia Smalls
Against all odds, women bloom in difficult situations, no matter the degree of adversity. CARE International wants to celebrate this powerful spirit by empowering women with real stories of triumph. We chose Ilhan Omar, Rebecca Walker, and Rose Mapendo to drive the campaign forward and inspire audiences to bloom, even when the odds are against them. The pitchbook gives an in-depth explanation of the campaign's activations
Boys and Girls Club Carnival Program Design Elsie Lamo
Partnered with a local chapter, organizing first ever 200-person family fun carnival. Duties included program design, staffing, budgeting, soliciting donations, volunteers and sponsorship, and coordinating and decorating event within a strict seven-week time frame.
Here's the ultimate guide to plan your brand's content and get the engagement going this December.
From Delhi Comic Con and Minorities Right Day to Christmas and New Year Eve, here are some wide ranging additions to your marketing communication mix.
Coming up, for little babies, World Breastfeeding Day. For their dads, International Beer Day. And for the overworked mothers, Women’s Equality Day.
For the adrenaline junkies, will be served with a clatter, the mixed platter of Premier League, U.S open, Summer Olympics. And before the quieter ones, will be placed softly, Book Lover’s Day.
For the teenage girls seeking an opportunity, there will be Raksha Bandhan.
For the teenage boys seeking revenge, there will be Sister’s Day.
For the animal lovers, there will come Cat Day. For the human lovers, Friendship Day. For the divine lovers, Dahi Handi.
Feel free to have your fill this August. Because after all, it also brings Independence Day. Bon appetit.
Please view the PPT to explore opportunities to engage with your audience this August.
September is an extremely important month for Content Marketers.
Not only is there a rich variety of important events- from regional festivals to travel to grammar days, there are a lot of opportunities for brands to engage customers.
Hence, we have compiled some conversation ideas for September, so you don’t have to!
A content marketing calendar with an India focus. This presentation contains some ideas for your brands to #EngageUnfoolishly with their consumers this March.
The iCare team was honoured and excited to celebrate Seniors’ month with such a beautiful display. But we also realize that Seniors’ month needs to extend beyond one short month or even shorter day every year – senior appreciation needs to extend into the values and norms of everyday society and interaction.
A curtain raiser to God Father of #ContentMarketing - Joe Pulizzi. Here are some of his quotes you should read. Keep checking this space for more the upcoming interview with him.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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2. Discover. Distribute. DelightDiscover. Distribute. Delight
Breast Cancer Awareness Month
New York based charity Pink Ribbon Inc. promote
Breast Cancer Awareness Month where like-minded,
affiliated international groups participate in fund
raising using the pink ribbon motif.
The point of the month is to help raise awareness
about the deadly effects of the disease and the
importance of detecting it at its early stages by
performing regular check ups. However, this month is
also to share inspiring stories of women who have
overcome it.
Social Media and Content Marketing thus become a
fantastic means for brands to extend their support
towards the cause, and encourage their customers to
follow suit.
3. Discover. Distribute. Delight
International Day of Older Persons- 1st Oct
A celebration of the men and women in their golden
years, this very special day is celebrated in a number of
countries.
Searches revolve around different ways that this very
special demographic can be commemorated- be it gift
ideas, quotes about their importance, or heart-warming
stories about their impact on families, friends and even
businesses. Additionally, efforts for the elderly, through
personal and public charity, should be encouraged.
Marketers can step in by sharing some emotionally
stirring or humorous content that honours the wisdom
and golden greatness that older folk bring to dinner
tables the world over.
4. Discover. Distribute. Delight
World Vegetarian Day- 1st Oct
There are a number of very diverse ways in which
World Vegetarian Day on 1st Oct can be used by
content marketers to engage users.
There’s the health aspect- wherein they can promote
the nutritional and health-enhancing possibilities of
vegetarianism and educate users about the benefits of
including vegetarian food in their diets.
There’s the cuisine aspect- wherein they can suggest
delicious recipes, DIY food ideas and best practices.
There’s also the culture aspect involving exciting
celebration ideas, food art, ‘vegetarian’ memes and
jokes, as well as a celebration of cooks worldwide who
are innovatively stirring the food bowl.
5. Discover. Distribute. Delight
Gandhi Jayanti- 2nd Oct
Gandhi Jayanti marks the birth of Mohandas
Karamchand Gandhi, the Father of Our Nation.
Celebrated across the world as The International Day of
Non-Violence, a principle Gandhi Ji preached and
practiced, this is an extremely important day for every
Indian.
Marketers traditionally commemorate this day by
circulation famous quotes by Gandhiji, along with the
ideologies he believed in. This can however be stretched
to include videos, listicles and plenty of micro-content
that discusses the relevance of Gandhiji’s principles in
today’s day and age.
manojsakale.com
6. Discover. Distribute. DelightDiscover. Distribute. Delight
South Africa Tour of India- 2nd Oct
By far the most followed and loved sport in India is
and always has been: Cricket. Every major cricketing
event is an opportunity for Marketers to create some
memorable, shareable content around participating
teams and players, as well as the game itself.
The South Africa Tour of India will be starting with
the India vs South Africa T20 match on Oct 2nd 2015 at
Dharamsala. The tour will have the teams battling it out
in T20, ODI and Test matches over the course of 2
months, till 7th December, 2015. Searches around match
timings, live streaming, historical facts and statistics will
all start to shoot up at the end of September.
7. Discover. Distribute. DelightDiscover. Distribute. Delight
Indian Super League- 3rd Oct
The Indian Super League returns on 3rd Oct,
2015 for its 2nd edition. India’s first all-football
league, the 8-team series will begin with a match
at Jawaharlal Nehru Stadium.
Football is the Indian sports fan’s 2nd most loved
sport. The ISL is a particularly rich source of
content for marketers because of its international
appeal- participating players are from a range of
countries and football clubs.
Searches around match schedules, fun facts,
statistics and player histories, as well as celebrity
sightings at matches will cause quite a buzz
starting the end of September.
8. Discover. Distribute. Delight
World Teachers’ Day- 5th Oct
Conversation generated on this day will be engaging
to a wide range of audiences- basically anyone who’s
ever had a teacher.
There can be funny and/or emotional quote
compilations, interesting research and findings or
even real people’s stories. DIY gift ideas and
affordable celebration ideas will definitely surge since
students will be looking for a way to celebrate their
mentors.
Further, brands can showcase the process they follow
to learn and evolve, whether it’s a stationery brand or
a BPO, and attribute that to the power of teaching.
9. Discover. Distribute. Delight
International Day of the Girl Child- 11th Oct
Given the need of the hour, discussion around
women’s rights and equality for the girl child is
extremely important. The discussion does take place
in some way or the other on various online forums.
From politicians to activists to students and
professionals, everybody has something to say and
some way to show support.
Also called, The Day of the Girl, this is a great day
to raise awareness against the discrimination faced
by girls across the globe in an effort to raise funds
for the improvement of their status, by giving them
access to basic sanitations, education and loving
families.
10. Discover. Distribute. Delight
Durga Puja & Dussehra
Durga Puja, 18th to 22nd Oct, is a weekly
celebration of Goddess Kali and her avatars, and
Dussehra, 22nd Oct, of the end of the evil.
Durga Puja is celebrated on a mass scale with puja
pandals (marquees) dotting nearly every nook and
corner of West Bengal. Dussehra is celebrated with
the burning down of effigies
and cultural enactment of the Ram Leela.
Searches around recipes, dates, gift ideas,
fashionable outfits and even travel to West Bengal
start to swell about a week before it begins, with
social media exploding with happiness over this
most joyous occasion.
11. Discover. Distribute. Delight
Karva Chauth- 30th Oct
In favour of a long life for their husbands,
married women across India have a day of fasting
on Karva Chauth.
Traditionally a gesture of love, this festival is a
great time for marketers to capitalize on the
special bond formed by marriage. There can be a
wide circulation of quotes, images, clothing and
gift ideas for this special day.
However, the most talked about aspect of Karva
Chauth is definitely celebrity celebrations; social
media goes gung-ho over pictures of their
favourite Indian actresses dressed in traditional
Indian clothing, celebrating their love for their
significant others.
12. Discover. Distribute. DelightDiscover. Distribute. Delight
Calendar Events- Sports
The 2015 FIFA U-17 World Cup will return on 17th Oct
2015 for its 16th edition to be hosted in Chile.
The WTA championship, a women’s tennis tournament,
will begin in Singapore on 25th Oct. Its Singles event,
was won by Serene Williams last year, and its Doubles
event was won by Sania Mirza and Cara Black.
Searches around players, past matches and broadcast
schedules surge, creating a lot of buzz on social media.
There is also an increase in searches around fashion and
lifestyle which go up during the such events. Users are
interested to know about celebrity sightings at matches,
their fashion and fitness choices, etc.
13. Discover. Distribute. DelightDiscover. Distribute. Delight
Marwar Festival, 26th- 27th Oct: The Blue city of
Jodhpur celebrates the memory of the heroes of
Rajasthan every year in fabulous fashion. The main
attraction for tourists and locals alike is the Folk
Music, and the displays of art and culture, focusing
on the romantic lifestyle of Rajasthani Rulers.
The whole month of October is celebrated around
the world as Pizza Month. Be it a self appointed
mascot, a comic template used for all social media
posts or even some well thought-out articles on
healthier living, this underlying theme could catapult
some smart brands straight into the spotlight.
Calendar Events- Celebrations
14. Discover. Distribute. DelightDiscover. Distribute. Delight
World Habitat Day, to be observed on 5th Oct, 2015,
is a day to reflect on the state of our cities and towns
and the basic human right to adequate shelter.
International Day for the Eradication of Poverty, to
be observed on 17th Oct, 2015, is a day to recognize
the struggles of those living in poverty and to help
them in some way.
Both these days are a great opportunity for brands to
flaunt their CSR and gain some goodwill. Charitable
organisations can invite donations to charities around
the world as well as try and recruit younger
volunteers via social media.
Calendar Events- World Days
15. Discover. Distribute. DelightDiscover. Distribute. Delight
Poetry Day on 1st of Oct and Animation Day on 28th
Oct or the Day of User Generated Content as they
should be called, is when content marketers have the
chance to really implant themselves in the memories of
their consumers by being playful and creative. With
contests, quizzes, fill in the blanks or giveaways,
marketers can etch themselves deep into users’ minds.
Techies Day on 3rd Oct is a good time to celebrate the
prized geeks in every family and business alike. Be it
hackathons, a series of “what it’s like to be” illustrations
or even just sharing of employee victories and successes,
brands can carry out some innovative, impactful and
humorous internal and external marketing.
Calendar Events- Fun Days
16. Discover. Distribute. DelightDiscover. Distribute. Delight
Meta at its best, Internet Day on 29th Oct gives
marketers an entire world wide web of content
to create. Marking the anniversary of the first
usage of the Internet to send a message
electronically, way back in 1969, this is a fun day
ever brand can join in on.
Vodka Day on 4th Oct is the ideal day to raise
digital glasses to the world’s favourite alcoholic
drink. It’s a field day for all food and drink
brands as well as any others who want to give
their consumers a reason and a way to celebrate.
Calendar Events- Fun Days
17. Discover. Distribute. DelightDiscover. Distribute. Delight
Major Celebrity Birthdays
• Julie Andrews, 1st Oct- Oscar winning Hollywood actress of Sound of Music, Mary Poppins fame
• Sting, 2nd Oct- Grammy winning English singer, former member of The Police
• Lena Headey, 3rd Oct- English actress portraying Cersei Lannister in cult TV show Game of Thrones
• Dakota Johnson, 4th Oct- Hollywood actress of 50 Shades of Grey fame
• Kate Winslet, 5th Oct- Oscar winning Hollywood actress of Titanic fame , amongst others
• Rekha, 10th Oct- Bollywood ‘s original diva and one of India’s most widely renowned actresses
• Amitabh Bachchan, 11th Oct- Bollywood’s own Big B, one the of the world’s most famous actors
• Hugh Jackman, 12th Oct- Hollywood actor of Wolverine fame
• Hema Malini, 16th Oct- Bollywood actress of Sholay, Seeta aur Geeta fame, amongst others
• Kim Kardashian, 21st Oct- American television and social media personality, actress and model
• Parineeti Chopra, 22nd Oct- Bollywood’s latest It Girl, of Ishaqzaade fame
• Asin, 26th Oct- Bollywood actress of Ghajini fame
18. Discover. Distribute. DelightDiscover. Distribute. Delight
Major Film Releases
Bollywood
• Singh is Bling, 2nd Oct, starring: Akshay Kumar
• Talvar, 2nd Oct, starring: Irrfan Khan, Konkona Sen Sharma
• 10 Enradhukulla, 2nd Oct, starring; Vikram, Samantha Ruth Prabhu
• Jazba, 9th Oct, starring: Aishwariya Rai Bachchan
• MS Dhoni, 25th Oct, starring: Sushant Singh Rajput
• Shaandaar, 22nd Oct, starring: Shahid Kapoor, Alia Bhatt
Hollywood:
• He Named Me Malala, 2nd Oct, documentary
• The Martian, 2nd Oct, starring: Matt Damon
• Steve Jobs, 8th Oct, starring: Michael Fastbender
• The Jungle Book, 9th Oct, starring: Scarlett Johannsson, Idris Elba
• Untitled Cold War Spy Thriller, 16th Oct, starring: Tom Hanks