Elena Beutel is our latest Octalysis Primer who attained her Level 1 Octalysis Certificate. Her submission covers the experience designed for potential new customers for her own business.

1. Octalysis Audit/ Rebranding Strategy
for QHDA (www.qhda.org)
Version 3_August 24, 2020
Submitted by Elena Beutel
For Octalysis Certification Level 1

2. Overview
QHDA (Qatar Human Development Agency)
is a company I founded in 2018 with a vision
and passion to help businesses do better by
developing their employees.
It has been a bulky road and the business was
struggling not being able to generate
substantial interest from clients. Therefore,
the focus of this project is to improve the way
the product is presented and sold to clients..

3. Table of Contents
Octalysis Strategy Dashboard
● Business Metrics
● User Types
● Desired Actions
Analysis of the Current Experience
Brainstorm
Thank you

4. Business Metrics
1. Total revenue per month
2. Number of leads/ submitted requests
per month
3. Speed of a client enrollment (from 0 to a
paying client)

5. User Types
My proposal is tailored to companies
with 50-200 employees. There are 2
main types of decision makers:
1. Business Owner/ CEO
2. HR Director

6. User Type 1: Business Owner/ CEO

7. User Type 2: HR Director

8. Desired Actions (covering client enrollment process)
ScaffoldingScaffolding
● Fill in a request form at “contact us” page
● Submit a request for a free consultation
● Connect with me on Linkedin
● Based on a provided spreadsheet, calculate
possible risks and losses from not engaging a
change management specialist
● Pass a short quiz
● Pass a brief diagnostics
● Comment on a blog post
● Share the blog post on social media

9. Analysis of the Current Experience
-Slogans on the main page slider, which underline the
importance of supporting the national Vision of Qatar 2030.
-Mention of sustainable development goals on “About” page
-Blog posts on how to be
more productive and
fulfilled at work
-Description of the innovative
methods and solutions, which are
not found among competitors
-Clients references at
Executive Coaching page
-Mention of ROI being
700% at the home page
-The ways how companies can experience loss if
they don’t get our services are currently very
mildly articulated via content at the website
(burnout/ anxiety/ productivity losses)
--Impressive portfolio of
difficult-to-get European
trainers on page “Our
Consultants”

10. Brainstorming
ID Idea Description CD
1 Catchy
name
Give a catchy memorable name to my business and my technology.
Suggested: “Business Egg”.
7
2 Loss
calculator
Embed a short questionnaire which would allow users to calculate possible
losses which occur during change management if they won’t engage us
8
3 Current
State
Diagnostics
Gain clarity on the fields where you need to prioritise your engagement and
how to improve them step-by-step to gain a concrete saving or profit
2348
4
Ladder of
power
Develop and briefly outline that there are levels: 1) Business Egg, 2)
Business Chicken, 3) Business Hen, 4) Business Mule, 5) Business Star. Do
not give a detailed description to maintain curiosity.
27
5 Free
Consultatio
n pop-up
Embed a feature, where users can opt for a free consultation on how to
eliminate the losses and increase ROI of their change management
initiatives
48

11. Brainstorming
ID Idea Description Driver
6
Motivational
Blog Posts
Use messages which inspire users to do good and avoid bad. Example message:
"Your employees constitute a business community, which is a building block of
our economy. Save your community - save our economy!"
18
7
“Contact Us”
page
Write: “ Driven by the vision of helping people and organizations to become the
best versions of themselves, we have put lots of creativity and insight while
designing this website. At Business Egg, we want to have strong bonds with
people who share our perspective. Say “hi” to us, tell us about your organization,
connect with us - you will make our day”
51
8
Comment
request -
footer box
Footer: “Our insight shared in this blog post is only good if you can apply it to
your circumstances. It is your call now. Please leave a comment on how you can
add value to your organization with what we shared in this post & have
something new to impress your colleagues and supervisor with!”
25
9 Progress bar
Design points for each point of assessment and include a progress bar in the
results section.
2
10
Social
norming
Case studies section. Share this article/ page with your friends. 5

12. Thank you
Thank you dear Yu-Kai Chou and the Team for inventing and fostering your
Octalysis technology!
As an entrepreneur, I have always been doing the same mistake: I would invent
solutions and services, which I thought were very valuable, but clients didn’t need
them, it was always a hard sale.
Octalysis opened my eyes to better understand my clients and rewired me to think
in terms of how I can deliver on their core drivers. Excited to see where it will take
my entrepreneurial efforts!