Non Afﬁliated. Non Sponsored.
Improving Onboarding Design for
Jane McGonigal’s SuperBetter
Take the July Octalysis Design Challenge
What is at stake?
SuperBetter could be
But it’s up to you…
To use your Octalysis Glasses to improve
SuperBetter’s Onboarding phase.
• SuperBetter is a popular behavior-change app from Jane McGonigal (author of Reality
• Use the following template to improve SuperBetter’s Onboarding in the context of
• Present the slides however you’d like, including a short movie on YouTube or Loom
• Winner will be chosen for their understanding of the Octalysis Framework (and other
behavioral design models), empathetic design, creativity, and effectiveness towards
driving Desired Actions.
• Winner will receive a 1on1 video review with Yu-kai Chou. Based on volume of
submissions, we may not provide feedback to every submission outside the winners.
However, we will showcase the winner’s work for all to review and learn from.
• Send your submission to email@example.com by July 30, 2017.