The marketing plan targets community association managers, commercial property managers, and HOA members. It outlines demographics of the target audience and lists action items like using analytics to build audience profiles. The plan discusses the company's brand of offering value, education, professionalism, and technology. It identifies competitors on social media and sets goals of growing an engaged following and gaining new clients. The plan provides a schedule for posting on various social media platforms and the company's blog.

1. MARKETING PLAN
O’CONNELL LANDSCAPE MAINTENANCE

2. YOU CAN’T PLEASE
EVERYONE, AND TRYING TO IS
THE KISS OF DEATH.
Criss Angel
O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN

3. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
DEMOGRAPHICS
▸ Target Audience
▸ Community Association Managers
▸ Commercial Property Managers
▸ HOA Members
▸ Details
▸ Working Professionals
▸ Households between 2 - 5
▸ College Educated/Professional
Education

4. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
ACTION ITEMS
▸ Use Google Analytics to:
▸ Establish better grasp of demographics (i.e. age,
ethnicity etc.)
▸ Establish interests (i.e. competing blogs, investment in
landscape, etc)
▸ Build audience profiles

5. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
DEMOGRAPHICS

6. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
SAMPLE PROFILE BUILD

7. WHEN IT COMES TO DOING BUSINESS, I’M OLD
SCHOOL - A HANDSHAKE WILL DO. FOR EVERYTHING
ELSE, THOUGH, WE USE THE LATEST TECHNOLOGY TO
DELIVER THE SERVICES OUR CUSTOMERS DESERVE
AND REQUIRE.
George O’Connell
O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN

8. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
WHAT IS OUR BRAND?
▸ Family/Community History
▸ Offers Value, Education, Professionalism
▸ Charitable Force
▸ Cutting Edge Technology

9. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
HOW DO WE COMMUNICATE THIS?
▸ Family/Community History
▸ Quotes
▸ Photographs before/after
▸ Testimonial Proof
▸ Offers Value, Education,
Professionalism
▸ Education resources (videos,
blogs, graphics, etc)
▸ Testimonials
▸ Work in Progress
▸ Charitable Force
▸ Photographs of Charitable Events
and Functions
▸ Charity Logos
▸ Cutting Edge Technology
▸ Video
▸ Animated Edu-Tainment
▸ Educational resources (video,
blogs, graphics)

10. THE SUCCESSFUL MAN IS THE ONE WHO
FINDS OUT WHAT IS THE MATTER WITH
HIS BUSINESS BEFORE HIS
COMPETITORS DO.
Roy L. Smith
O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN

11. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
COMPETITORS
▸ParkWest
▸Mission
Landscape
▸Earth Co
▸Bemus
▸LandCare
▸Brightview

12. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
SOCIAL MEDIA COMPETITORS
▸ Davey Tree
▸ A+ TreeCare

13. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
SOCIAL MEDIA COMPETITORS
▸ Davey Tree
▸ History
▸ Charitable Imagery
▸ Community
▸ Artistic Photography

14. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
SOCIAL MEDIA COMPETITORS
▸ A+ Tree Care
▸ Fun Voice
▸ Informational Video
▸ Artistic Photography

15. THERE ARE NO SECRETS TO SUCCESS. IT
IS THE RESULT OF PREPARATION, HARD
WORK, AND LEARNING FROM FAILURE.
Colin Powell
O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN

16. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
GOALS
▸ Grow a fuller engaged following
▸ Improve engagement through
posts
▸ Gain new clients
▸ Solidify reputation

17. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
WEBSITE TO DO:
▸ Add social media icons (Instagram, Twitter, Email,
Youtube)
▸ Blog Accessibility + RSS
▸ Contact Us E-mail
▸ Add Location Urls
▸ www.oclm.com/orangecounty/newportbeach
▸ Meta data (Images, Copy, Blog)
▸ Videos for Service Page
▸ What does the service actually do?
▸ Pop-Up Advertising + Newsletter Sign Up
▸ http://www.wpbeginner.com/best-
wordpress-popup-plugin/
▸ SEO Writing
▸ Yoast, Google Keywords
▸ ZenDesk Integration
▸ Tag E-mails
▸ Pull Customer Service from Facebook/Twitter
▸ Online Chat
▸ Upgrade
▸ Brand Voice
▸ Imagery
▸ Video Opening

18. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
HASHTAGS

19. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
CONTENT
▸ Company Culture
▸ Before/After
▸ Design/Photography
▸ Community Outreach
▸ Landscaping Trends/Info
▸ How To’s

20. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
SOCIAL TO DO:
▸ Standardize
▸ Logos
▸ Monthly Banners
▸ Unique Urls
▸ i.e. Changing Instagram to “OCLMOfficial”
▸ Insta-Stories/Snapchat
▸ On to go “how to”
▸ Instagram:
▸ Use Emoji’s
▸ OCLM #
▸ Facebook
▸ Content Sourced from
▸ Blog
▸ Twitter
▸ Instagram
▸ Pinterest
▸ Customer Service
▸ Pinterest
▸ Infographics
▸ Landscaping trends
▸ Inspiration Boards
▸ Twitter
▸ Blog Promotion
▸ Photo Sharing
▸ Infographic Sharing
▸ Email
▸ Bi-weekly newsletter
▸ Testimonial Reviews
▸ Blog Promotion

21. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
POSTING SCHEDULE: BLOG

22. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
POSTING SCHEDULE: FACEBOOK

23. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
POSTING SCHEDULE: TWITTER

24. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
POSTING SCHEDULE:

25. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
POSTING SCHEDULE: GOOGLE+

26. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
POSTING SCHEDULE: PINTEREST

27. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
POSTING SCHEDULE: YOUTUBE

28. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
POSTING SCHEDULE: SLIDESHARE

29. QUESTIONS?