SlideShare a Scribd company logo
• Founder & CEO Jonathan Jarashow:
Harvard College, AB 1990, Magna Cum Laude
• Publishers of 100 million + health magazines and
other media since 1995—including Walgreens
Diabetes & You, the nation’s largest diabetes
magazine
• Winners of editorial excellence awards including:
National Health Information Awards Gold Medal
and Mature Media Awards Silver Medal
• Advisors to healthcare companies of all sizes
Jonathan Jarashow
jonathan@omnichannelhealth.com
(917) 838-4967
Relationships
22,000 + LinkedIn
Connections
16,000 health
13,000 healthcare
7,000 diabetes
3,000 pharmacy
3,000 retail
FocusClients
• Proven business
development and
sales strategies
• Patient education
& engagement
• Specializing in
diabetes care
Healthcare companies
including:
• Pharmacy retailers
• Diagnostics &
digital therapeutics
• Rx & OTC
manufacturers
• Sold over $50MM in media advertising and content programs
• Nation’s largest diabetes publisher since 1995, including digital and print media
• Printed and distributed over 100 million health magazines at pharmacy chains,
including Walgreens Diabetes & You @ walgreensdiabetes.com
• Diabetes Influencers Network @ diabetesinfluencers.com: We have built relationships
with over 12,000 Diabetes HCPs over the last two decades
• Partnership with Taking Care of Your Diabetes (TCOYD.com) and leading endocrinologist
Steven Edelman—to create diabetes education program for the diabetes community
• Diabetes Ambassadors/Endocrinologist Liaisons Program—with leading endocrinologist
Paresh Dandona, MD PhD. More @ diambassadors.com
Health
Media
B2B Influence
Retail and
Healthcare
• Strong relationships w/ C-level management at most retailers and pharmacies
• Worked closely with Walgreens, Walmart, CVS, Kroger, Costco & more
• Connector & Advisor to healthcare companies at all stages
• Specialize in reaching consumers with diabetes and prediabetes and
Diabetes Health Care Professionals (HCPs)
Recent November diabetes month
awareness initiative for CVS Health
Refocused Marketing Strategy.
• Redesigned pitch deck, promotional materials
• Joined and Posted on Linkedin in relevant groups
• Email campaign to thousands of relevant contacts
Accelerated Sales Process.
• Introduced MedAware to high level contacts at hundreds of
potential clients in several areas of healthcare
• Set up meetings with several potential distribution partners
Built relationships between MedAware and hundreds of leaders
in the following areas:
✓ Patient Safety
✓ Medical Group Management
✓ Medication Safety Opioid abuse prevention leaders
✓ Health Systems
✓ EHR companies and organizations
✓ Pharmacy software systems
Testimonial
Testimonials from Walgreens, Costco and Albertsons regarding
the success of our in-store and online programs
“As a health and daily living
destination in thousands of
communities coast to coast,
Walgreens is uniquely positioned
to provide access to information
that can help customers manage or
even prevent this disease. We’re
pleased that so many people
consider Diabetes & You a useful
and valuable guide.”
Michael Wolf, editor of Walgreens
Diabetes & You and Walgreens
director of merchandising for
diabetes care.
“OmniChannel Health Media has
worked with Costco for nearly 20
years, helping us to educate and
engage our customers with
diabetes. They developed
our cdiabetes.com diabetes
website from scratch. The website
provides great health content to
our Costco customers with
diabetes, and it is reviewed by
their trusted editorial board.”
Michael Mastromonica, RPh.
Assistant Vice President, Pharmacy
Services, Costco Pharmacy
“Working with Diabetes
Influencers created a more
widespread digital/social
awareness of our diabetes
program, and their ground-
based networking helped create
engagement, interest and
participation with individuals,
providers and institutions well
beyond what we were able to
do on our own.”
Ron Kaz, RPh.
Director, Pharmacy Marketing
Albertsons Pharmacy

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OCH2020

  • 1. • Founder & CEO Jonathan Jarashow: Harvard College, AB 1990, Magna Cum Laude • Publishers of 100 million + health magazines and other media since 1995—including Walgreens Diabetes & You, the nation’s largest diabetes magazine • Winners of editorial excellence awards including: National Health Information Awards Gold Medal and Mature Media Awards Silver Medal • Advisors to healthcare companies of all sizes
  • 2. Jonathan Jarashow jonathan@omnichannelhealth.com (917) 838-4967 Relationships 22,000 + LinkedIn Connections 16,000 health 13,000 healthcare 7,000 diabetes 3,000 pharmacy 3,000 retail
  • 3. FocusClients • Proven business development and sales strategies • Patient education & engagement • Specializing in diabetes care Healthcare companies including: • Pharmacy retailers • Diagnostics & digital therapeutics • Rx & OTC manufacturers
  • 4. • Sold over $50MM in media advertising and content programs • Nation’s largest diabetes publisher since 1995, including digital and print media • Printed and distributed over 100 million health magazines at pharmacy chains, including Walgreens Diabetes & You @ walgreensdiabetes.com • Diabetes Influencers Network @ diabetesinfluencers.com: We have built relationships with over 12,000 Diabetes HCPs over the last two decades • Partnership with Taking Care of Your Diabetes (TCOYD.com) and leading endocrinologist Steven Edelman—to create diabetes education program for the diabetes community • Diabetes Ambassadors/Endocrinologist Liaisons Program—with leading endocrinologist Paresh Dandona, MD PhD. More @ diambassadors.com Health Media B2B Influence Retail and Healthcare • Strong relationships w/ C-level management at most retailers and pharmacies • Worked closely with Walgreens, Walmart, CVS, Kroger, Costco & more • Connector & Advisor to healthcare companies at all stages • Specialize in reaching consumers with diabetes and prediabetes and Diabetes Health Care Professionals (HCPs)
  • 5. Recent November diabetes month awareness initiative for CVS Health
  • 6. Refocused Marketing Strategy. • Redesigned pitch deck, promotional materials • Joined and Posted on Linkedin in relevant groups • Email campaign to thousands of relevant contacts Accelerated Sales Process. • Introduced MedAware to high level contacts at hundreds of potential clients in several areas of healthcare • Set up meetings with several potential distribution partners Built relationships between MedAware and hundreds of leaders in the following areas: ✓ Patient Safety ✓ Medical Group Management ✓ Medication Safety Opioid abuse prevention leaders ✓ Health Systems ✓ EHR companies and organizations ✓ Pharmacy software systems Testimonial
  • 7. Testimonials from Walgreens, Costco and Albertsons regarding the success of our in-store and online programs “As a health and daily living destination in thousands of communities coast to coast, Walgreens is uniquely positioned to provide access to information that can help customers manage or even prevent this disease. We’re pleased that so many people consider Diabetes & You a useful and valuable guide.” Michael Wolf, editor of Walgreens Diabetes & You and Walgreens director of merchandising for diabetes care. “OmniChannel Health Media has worked with Costco for nearly 20 years, helping us to educate and engage our customers with diabetes. They developed our cdiabetes.com diabetes website from scratch. The website provides great health content to our Costco customers with diabetes, and it is reviewed by their trusted editorial board.” Michael Mastromonica, RPh. Assistant Vice President, Pharmacy Services, Costco Pharmacy “Working with Diabetes Influencers created a more widespread digital/social awareness of our diabetes program, and their ground- based networking helped create engagement, interest and participation with individuals, providers and institutions well beyond what we were able to do on our own.” Ron Kaz, RPh. Director, Pharmacy Marketing Albertsons Pharmacy