How Supermarket Dietitians Build Bridges to Impact Community HealthBashas' Dietitian
Speaking at the Academy of Nutrition and Dietetics FNCE in Houston in 2013, Barbara Ruhs, MS, RD, presented the topic of supermarket dietitians and their role in public health. Follow Barb on Twitter @EatSmartAZ to stay on top of the latest in retail health.
How Supermarket Dietitians Build Bridges to Impact Community HealthBashas' Dietitian
Speaking at the Academy of Nutrition and Dietetics FNCE in Houston in 2013, Barbara Ruhs, MS, RD, presented the topic of supermarket dietitians and their role in public health. Follow Barb on Twitter @EatSmartAZ to stay on top of the latest in retail health.
Supermarket Dietitians reach millions with their messages each week. Barbara Ruhs, MS, RDN is a dietitian nutritionist specializing in retail health & wellness solutions.
Marketing Strategy
Introduction
Health Care Options and Our Audience
Highest ethnicity groups: Hispanic and African American
Highest age group: 65 – 74 and 75+
Low Income families are the highest social group
(Ohio Diabetes 2011 Fact Sheet,” 2011)
Hospitals
Clinics
In-home care
Assistance Programs
The targeted audience for our new Diabetes Program is minority groups aged 65 and older with a low family income. The statistics in Ohio reflect that this audience is the highest social group to be affected by diabetes. (Ohio Diabetes 2011 Fact Sheet, 2011)
Given this market, the marketing campaign must have a wide stretching plan. Social Media, radio, and television will all have to be incorporated into this campaign as the targeted audience has an eclectic skill set for gathering information.
3
Information Sharing
Verbal communication
Technology
Observance of commercials
Group outings.
The mature consumer shares information in a multitude of ways. Verbal communication such as party conversations and small talk are a common way they share information, even about health. Also, more adults in their 60’s are using cell phones and are transitioning into some basic forms of social media. This implicates the mature audience still uses classic forms of information sharing like speaking and writing to each other. This also brings to light that the mature audience also is becoming more aware and utilizing modern technology. Television and radio commercials are a standard and should also be used as the mature audience still rely on classic methods of gathering information.
4
Health Care Reform
Federal health reform that uses “building blocks” approach to build off of the current health insurance system we have today in the United States. While building off of it to provide people with access to health insurance coverage, establish legal protections for consumers, and set up mechanism for consumer to shop knowledgeably for insurance
Effect on new diabetes program
Here is information on what the health care reform is doing for consumers who are looking to pick up insurance or get improvements in their current plans.
The health care reform will not have a very big impact on the consumers who are looking to participating in the new diabetes program that is being promoted by Southern Ohio Mercy Hospital. The primary goal would be that this diabetes program would be covered by insurances as a preventative service for the patient.
5
Health Care Reform Continued
Targeted Audience
Marketing to targeted audience
The targeted audience for the new diabetes program being offered by Southern Ohio Mercy Hospital would be mature adults. The program has been developed to help monitor patient care, admissions and re-admissions that are concerning diabetes health.
With the Health Care Reform and marketing to the targeted audience of mature adults it is essential that they under that that the program is going to be covered ...
Overview of the Health B2B2C Ecosystem; Use Social Media as a Market Focus Tool; Measure Your Performance; American Health Insurance Reality; Lack of Doctor Relationship; PR is the New Primary Care Facilitator; For Health Marketers – End-users Matter; Innovation drives healthcare advances; Ways to Improve Health and Make Money; Medicine Is a Team Sport; Big Data- Allowing Individual Patients to Leverage The Many; Some Examples of What Works- Equashield, EarlySense, MD Anderson, LifePoint; 3D Systems; American Association for Cancer Research,
A Conversation: ACA's Impact on Healthcare Marketing & Community OutreachMaureen Scullin
ACA has created a paradigm shift for healthcare. In addition to marketing to attract patients to hospital services, hospitals will market through community outreach to improve the health of their communities.
How to Keep Your Medical Staff Close and Your Referring Physicians Closer glcbaby
Physician referrals remain an important driver of patient volume, but the relationship with referring providers is inherently tricky. This past April, Paula Frey, GLC's Senior Vice President of Marketing & Client Services, co-presented ”How to Keep Your Medical Staff Close and Your Referring Physicians Closer,” with Josie Aguirre, Director of Physician Relations and Communications at the University of Michigan Health System. The presentation took place at the 2013 Association of American Medical Colleges Group Institutional Advancement conference in Hollywood, Florida.
Learn more about Univ. of Michigan Healthy System's Colleagues in Care custom magazine program: http://glcdelivers.com/our-work/university-of-michigan/
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (April '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Supermarket Dietitians reach millions with their messages each week. Barbara Ruhs, MS, RDN is a dietitian nutritionist specializing in retail health & wellness solutions.
Marketing Strategy
Introduction
Health Care Options and Our Audience
Highest ethnicity groups: Hispanic and African American
Highest age group: 65 – 74 and 75+
Low Income families are the highest social group
(Ohio Diabetes 2011 Fact Sheet,” 2011)
Hospitals
Clinics
In-home care
Assistance Programs
The targeted audience for our new Diabetes Program is minority groups aged 65 and older with a low family income. The statistics in Ohio reflect that this audience is the highest social group to be affected by diabetes. (Ohio Diabetes 2011 Fact Sheet, 2011)
Given this market, the marketing campaign must have a wide stretching plan. Social Media, radio, and television will all have to be incorporated into this campaign as the targeted audience has an eclectic skill set for gathering information.
3
Information Sharing
Verbal communication
Technology
Observance of commercials
Group outings.
The mature consumer shares information in a multitude of ways. Verbal communication such as party conversations and small talk are a common way they share information, even about health. Also, more adults in their 60’s are using cell phones and are transitioning into some basic forms of social media. This implicates the mature audience still uses classic forms of information sharing like speaking and writing to each other. This also brings to light that the mature audience also is becoming more aware and utilizing modern technology. Television and radio commercials are a standard and should also be used as the mature audience still rely on classic methods of gathering information.
4
Health Care Reform
Federal health reform that uses “building blocks” approach to build off of the current health insurance system we have today in the United States. While building off of it to provide people with access to health insurance coverage, establish legal protections for consumers, and set up mechanism for consumer to shop knowledgeably for insurance
Effect on new diabetes program
Here is information on what the health care reform is doing for consumers who are looking to pick up insurance or get improvements in their current plans.
The health care reform will not have a very big impact on the consumers who are looking to participating in the new diabetes program that is being promoted by Southern Ohio Mercy Hospital. The primary goal would be that this diabetes program would be covered by insurances as a preventative service for the patient.
5
Health Care Reform Continued
Targeted Audience
Marketing to targeted audience
The targeted audience for the new diabetes program being offered by Southern Ohio Mercy Hospital would be mature adults. The program has been developed to help monitor patient care, admissions and re-admissions that are concerning diabetes health.
With the Health Care Reform and marketing to the targeted audience of mature adults it is essential that they under that that the program is going to be covered ...
Overview of the Health B2B2C Ecosystem; Use Social Media as a Market Focus Tool; Measure Your Performance; American Health Insurance Reality; Lack of Doctor Relationship; PR is the New Primary Care Facilitator; For Health Marketers – End-users Matter; Innovation drives healthcare advances; Ways to Improve Health and Make Money; Medicine Is a Team Sport; Big Data- Allowing Individual Patients to Leverage The Many; Some Examples of What Works- Equashield, EarlySense, MD Anderson, LifePoint; 3D Systems; American Association for Cancer Research,
A Conversation: ACA's Impact on Healthcare Marketing & Community OutreachMaureen Scullin
ACA has created a paradigm shift for healthcare. In addition to marketing to attract patients to hospital services, hospitals will market through community outreach to improve the health of their communities.
How to Keep Your Medical Staff Close and Your Referring Physicians Closer glcbaby
Physician referrals remain an important driver of patient volume, but the relationship with referring providers is inherently tricky. This past April, Paula Frey, GLC's Senior Vice President of Marketing & Client Services, co-presented ”How to Keep Your Medical Staff Close and Your Referring Physicians Closer,” with Josie Aguirre, Director of Physician Relations and Communications at the University of Michigan Health System. The presentation took place at the 2013 Association of American Medical Colleges Group Institutional Advancement conference in Hollywood, Florida.
Learn more about Univ. of Michigan Healthy System's Colleagues in Care custom magazine program: http://glcdelivers.com/our-work/university-of-michigan/
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (April '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
CRISPR-Cas9, a revolutionary gene-editing tool, holds immense potential to reshape medicine, agriculture, and our understanding of life. But like any powerful tool, it comes with ethical considerations.
Unveiling CRISPR: This naturally occurring bacterial defense system (crRNA & Cas9 protein) fights viruses. Scientists repurposed it for precise gene editing (correction, deletion, insertion) by targeting specific DNA sequences.
The Promise: CRISPR offers exciting possibilities:
Gene Therapy: Correcting genetic diseases like cystic fibrosis.
Agriculture: Engineering crops resistant to pests and harsh environments.
Research: Studying gene function to unlock new knowledge.
The Peril: Ethical concerns demand attention:
Off-target Effects: Unintended DNA edits can have unforeseen consequences.
Eugenics: Misusing CRISPR for designer babies raises social and ethical questions.
Equity: High costs could limit access to this potentially life-saving technology.
The Path Forward: Responsible development is crucial:
International Collaboration: Clear guidelines are needed for research and human trials.
Public Education: Open discussions ensure informed decisions about CRISPR.
Prioritize Safety and Ethics: Safety and ethical principles must be paramount.
CRISPR offers a powerful tool for a better future, but responsible development and addressing ethical concerns are essential. By prioritizing safety, fostering open dialogue, and ensuring equitable access, we can harness CRISPR's power for the benefit of all. (2998 characters)
Telehealth Psychology Building Trust with Clients.pptxThe Harvest Clinic
Telehealth psychology is a digital approach that offers psychological services and mental health care to clients remotely, using technologies like video conferencing, phone calls, text messaging, and mobile apps for communication.
Antibiotic Stewardship by Anushri Srivastava.pptxAnushriSrivastav
Stewardship is the act of taking good care of something.
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
WHO launched the Global Antimicrobial Resistance and Use Surveillance System (GLASS) in 2015 to fill knowledge gaps and inform strategies at all levels.
ACCORDING TO apic.org,
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
ACCORDING TO pewtrusts.org,
Antibiotic stewardship refers to efforts in doctors’ offices, hospitals, long term care facilities, and other health care settings to ensure that antibiotics are used only when necessary and appropriate
According to WHO,
Antimicrobial stewardship is a systematic approach to educate and support health care professionals to follow evidence-based guidelines for prescribing and administering antimicrobials
In 1996, John McGowan and Dale Gerding first applied the term antimicrobial stewardship, where they suggested a causal association between antimicrobial agent use and resistance. They also focused on the urgency of large-scale controlled trials of antimicrobial-use regulation employing sophisticated epidemiologic methods, molecular typing, and precise resistance mechanism analysis.
Antimicrobial Stewardship(AMS) refers to the optimal selection, dosing, and duration of antimicrobial treatment resulting in the best clinical outcome with minimal side effects to the patients and minimal impact on subsequent resistance.
According to the 2019 report, in the US, more than 2.8 million antibiotic-resistant infections occur each year, and more than 35000 people die. In addition to this, it also mentioned that 223,900 cases of Clostridoides difficile occurred in 2017, of which 12800 people died. The report did not include viruses or parasites
VISION
Being proactive
Supporting optimal animal and human health
Exploring ways to reduce overall use of antimicrobials
Using the drugs that prevent and treat disease by killing microscopic organisms in a responsible way
GOAL
to prevent the generation and spread of antimicrobial resistance (AMR). Doing so will preserve the effectiveness of these drugs in animals and humans for years to come.
being to preserve human and animal health and the effectiveness of antimicrobial medications.
to implement a multidisciplinary approach in assembling a stewardship team to include an infectious disease physician, a clinical pharmacist with infectious diseases training, infection preventionist, and a close collaboration with the staff in the clinical microbiology laboratory
to prevent antimicrobial overuse, misuse and abuse.
to minimize the developme
ICH Guidelines for Pharmacovigilance.pdfNEHA GUPTA
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The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
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Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
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According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...
Jarashow
1. FOUNDER & CEO
JONATHAN JARASHOW
Harvard College, AB 1990,
Magna Cum Laude
• Twenty-five years ago, at the age of 25, I started publishing a
niche diabetes magazine for pharmacies. It became the
largest circulation diabetes magazine in the US.
• We printed and distributed over 100 million magazines at
Walgreens, Walmart, CVS and other top chains—in addition to
other health magazines and media.
• I now use my two decades of experience to advise healthcare
organizations and companies around the globe.
2. RETAIL & HEALTHCARE
• Strong relationships with key decision makers at healthcare companies including pharmacies, Rx, OTC, digital health,
payers and health systems
• Centers for Disease Control and Prevention National Hypertension Control Roundtable Member
• Connector & advisor to healthcare companies at all stages
DIABETES INITIATIVES
• Specialize in reaching consumers with diabetes and prediabetes, as well as Health Care Professionals (HCPs)
involved in diabetes care
• Partnerships with top US endocrinologists. This includes our Diabetes Ambassadors Program @ diambassadors.com—in
partnership with Dr. Paresh Dandona, MD, PhD—SUNY Buffalo Distinguished Professor of medicine and chief of endocrinology,
diabetes and metabolism.
• Nation’s largest diabetes publisher for 20 + years.
• Printed and distributed over 100 million health magazines at pharmacy chains, including Walgreens Diabetes & You
@ walgreensdiabetes.com
• Sold over $50MM in media advertising and content programs
HEALTH MEDIA & MARKETING
3. CREATED POPULAR DIABETES-
RELATED LINKEDIN GROUPS
24,000 +
LinkedIn Connections
16,000health
13,000healthcare
7,000diabetes
3,000pharmacy
3,000retail
4. “OmniChannel Health Media has worked with Costco for
nearly 20 years, helping us to educate and engage our
customers with diabetes. They developed
our cdiabetes.com diabetes website from scratch. The
website provides great health content to our Costco
customers with diabetes, and it is reviewed by their
trusted editorial board.”
Michael Mastromonica, RPh.
Assistant Vice President, Pharmacy Services,
Costco Pharmacy
“Working with Diabetes Influencers created a more
widespread digital/social awareness of our diabetes
program, and their ground-based networking helped
create engagement, interest and participation with
individuals, providers and institutions well beyond
what we were able to do on our own.”
Ron Kaz, RPh.
Director, Pharmacy Marketing
Albertsons Pharmacy
TESTIMONIALS FROM
WALGREENS, COSTCO AND
ALBERTSONS REGARDING OUR
IN-STORE AND ONLINE PROGRAMS
“As a health and daily living destination in thousands
of communities coast to coast—Walgreens is uniquely
positioned to provide access to information that can
help customers manage or even prevent this disease.
We’re pleased that so many people consider Diabetes
& You a useful and valuable guide.”
Michael Wolf, editor of Walgreens Diabetes & You
and Walgreens director of merchandising for
diabetes care
6. HEALTHCARE CONSULTING CLIENT TESTIMONIAL
Accelerated
Sales
Process
● Introduced MedAware to high level
contacts at hundreds of potential clients
in several areas of healthcare
● Set up meetings with several potential
distribution partners
Refocused
Marketing
Strategy
● Redesigned pitch deck, promotional
materials
● Joined and posted on LinkedIn in
relevant groups
● Email campaign to thousands of
relevant contacts
“Jonathan has helped MedAware create our US business
development strategy. His attention to detail, persistence and
follow up are incredibly valuable to us in these efforts. Jonathan is
extremely knowledgeable about different aspects of healthcare and
is a great connector and facilitator for important conversations and
meetings. He often says he under-promises and over-delivers, and
that is the case. Jonathan has introduced us to high-level contacts
at hundreds of potential clients in several areas of healthcare.
Jonathan has great marketing and sales skills which have helped
us in all aspects of our strategy.”
Gidi Stein, Co-Founder and CEO at MedAware
● Patient Safety
● Medical Group Management
● Medication Safety Opioid abuse prevention
leaders
● Health Systems
● EHR companies and organizations
● Pharmacy software systems
Built
relationships
between
MedAware
and hundreds
of leaders in
the following
areas
