Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (April '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

1. Annual AwarenessStrategy - 2023

2. A team of Creative Minds, OutBoxers, Solution
givers, Hardworking people who know how to
achieve success through the wonderful world of
Digital network.
Follow us at…
… the Joyful Journey of the Digital World!
#Jdigital

3. Awareness Strategy 2023
Buyer personas:
Men & Women, 45-74, Los
Angeles, CA, USA.
Schedule:
One year (Jan-Dec).
Available budget:
Media spending budget
available: $1,000.000.
Communication values:
• Expensive & luxury care.
• Ranked among the top 5%
in the country.
• Commitment to cutting-
edge medical research.
• Complex injuries that other
hospitals aren’t equipped
to handle.
Marketing
objective
Awareness
for all programs &
services of our clinics.

4. Awareness Strategy 2023
UCLA Medical Center was ranked third and Cedars-Sinai Medical
Center sixth in the 2021-22 Best Hospitals rankings and ratings
released Monday by the U.S. News & World Report.
• Ranking #1 in both Los Angeles and California.
• UCLA Health earned top 10 rankings in 12 specialties
• In 2021, the hospital united with other health systems to unveil
Better Together. Health Public Service Campaign to encourage
people from L.A. to put their health first.
• In 2022, UCLA earned the top score in Human Rights Campaign
Foundation’s measure of LGBTQ health care.
• UCLA’s content is focused on people’s diversity (people of color,
LGBTQ community, specific health issues), commenting on
actuality and promoting modernity and innovation.
Competitor:

5. Awareness Strategy2023
Creative Concept
Health is Wealth!
120 years now, we have investing in
Medicine, Care, Research, Treatment and
Education.
120 years now, our primary and only goal is
the healthcare of our patients.
120 years we provide premium services and
products to our patients.
120 years now our Wealth is your Health.
Because…
Health is Wealth!

6. Awareness Strategy2023
#healtiswealth
Strategy Proposal
Content Marketing:
Blog, Sponsored articles, Podcast, Infographics, Testimonial Videos
Influencer Marketing:
Instagram Post, Videos & Stories
Social Media Marketing:
Posts that run at every social media network that Cedars Sinai has.
Facebook, Instagram, Twitter, YouTube, LinkedIn, Spotify & Quora
Live Marketing
Ad Campaigns:
Premium Publishers, Google Search, YouTube, Facebook, LinkedIn,
Google display
Re-marketing (Mobile & E-mail Marketing)

7. Content Marketing
Useful content to raise awareness &
enforce Cedars Sinai audience’s retention
•10 articles per month
•Podcast Series 1 per week on:
YouTube, Spotify and our official website
Distribution channels for Articles :
•LA Times
•LA Weekly
•Newswide
•Cedars Sinai Official Website
•Newsletter
#healtiswealth
Awareness Strategy 2023

8. Social Media
CONTENT:
•Patients’ & Doctors’ testimonials
•Hospital Areas, News, Events shared on
our Social Media
•Well-being tips, Learn abouts, Live
Marketing, How- to Carousels.
SEGMENTATION:
•Facebook & Instagram:
•1-2 post/day - Stories 3-6) + Insta Reels
•LinkedIn: 1 post/day
•Twitter: 3 posts daily
•YouTube: 4-5 Podcasts /month &
4-5 Testimonials/month (1/week)
Quora: Continuous observation by our
media team in order to discover
questions that our medical staff could
respond and interact with
authority/expertise. social media.
#healtiswealth
Awareness Strategy 2023

9. Social Media
#healtiswealth

10. Ad Campaigns / Display
Ads Campaigns Content
1.Campaigns about:
• Checkup Campaign every quarter
(Facebook/Instagram)
• Health is wealth Campaign (Premium Publishers,
Facebook/Instagram, YouTube)
• Rare Diseases Info Campaigns (LinkedIn).
Google Ads Campaigns:
2.Health is wealth Campaign:
In Healthcare (MedicineNet.com) and Publisher
(Newswise.com) Websites
#healtiswealth
Awareness Strategy 2023

11. Re-Marketing
#healtiswealth
Awareness Strategy 2023
1. Email Marketing: News concerning the
reason our clients were hospitalize (new
treatments, evolution cures, tips for after
leaving the hospital)
2. Mobile Marketing: Downloading the App,
Annual Check up reminder/Make an
appointment
3. App : Annual Check up reminder/Make
an appointment, Customized infos
according your exam files

12. Influencers
#healtiswealth
Awareness Strategy 2023
• 1,61% Engagement
• Talks about the research
center of Sinai – Vaccines
• TIMES magazine – Top in
the Health industry
• 0,62% Engagement
• Los Angeles
• Wellbeing posts, Videos,
Stories with reference to
Sinai
• Physiotherapy reference to
Sinai
1
2

13. Awareness Strategy 2023
#healtiswealth
Time
LineContent Marketing
Ad Campaigns
Remarketing
Premium Display
Content Marketing
Ad Campaigns
Remarketing
Content Marketing
Ad Campaigns
Remarketing
Influencer 1
Content Marketing
Ad Campaigns
Remarketing
Content Marketing
Ad Campaigns
Remarketing
Premium Display
Content Marketing
Ad Campaigns
Remarketing
Content Marketing
Ad Campaigns
Remarketing
Influencer 1
Content Marketing
Ad Campaigns
Remarketing
Premium Display
Content Marketing
Ad Campaigns
Remarketing
Content Marketing
Ad Campaigns
Remarketing
Influencer 2
Content Marketing
Ad Campaigns
Remarketing
Premium Display
Content Marketing
Ad Campaigns
Remarketing
Influencer 2

14. Budget
• Media spending
• Production fees (design & production costs for
awareness content & ad creatives):
• Management fees (strategy, ad campaigns set-
up, content & social media marketing, tools)
#healtiswealth
Awareness Strategy 2023
$1,011,366 (77%)
$220,000 (16,7%)
$82,000
= $1,313,366
ESTIMATED AWARENESS
Reach 598,968,975
Video Views 7,800,000

15. Awareness Strategy2023
#healtiswealth

16. Thankyou!
Thank You!