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Observations
Muhammad Usman
MBA-III
Observations
• Involves all 5 senses
• Sight, hearing, smell, touch and taste
Participant observations
What is Participant Observation?
• A qualitative method
• Studies subjects in their own environment
• Strives to be objective and understand the subject’s point of
view
• Aims to be detailed and comprehensive
Methods of participant observation
• Creating diagrams, charts and
maps
• Numerical data
• Written, audio, photo and
video recordings
• Interviews and conversations
• Can be done individually, in
pairs, or in teams
Complete participant
• Become a member of the group
• Do not reveal your true purpose to the
group members.
• Example
Complete observer
• Do Not reveal the purpose of your
activity to those you were observing.
• Do not take part in the activities of the
group.
• Example
Observer as participant
• Adopt the role of Observer as
participant
• You would be a ‘spectator’.
• Your identity as a researcher would be
clear to all concerned.
Participant as observer
• In the role of participant as observer
you reveal your purpose as a
researcher.
• You are particularly interested to gain
the trust of the group.
• This was the role adopted by the
sociologist Punch (1993) in his study of
police work in Amsterdam.
Typology of participant observation
researcher roles
Advantages and Disadvantages of participant
Observation
Advantages
• Provides direct
information; not
dependent upon
someone’s
response
• See things in
natural context
• Virtually all data
collected are
useful
Disadvantages
• Observer’s presence
may create artificial
situation
• Time consuming
• Requires diligence,
preparation
• Challenging to collect
data while
participating
Thank you…

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Observations

  • 2. Observations • Involves all 5 senses • Sight, hearing, smell, touch and taste
  • 3. Participant observations What is Participant Observation? • A qualitative method • Studies subjects in their own environment • Strives to be objective and understand the subject’s point of view • Aims to be detailed and comprehensive
  • 4. Methods of participant observation • Creating diagrams, charts and maps • Numerical data • Written, audio, photo and video recordings • Interviews and conversations • Can be done individually, in pairs, or in teams
  • 5. Complete participant • Become a member of the group • Do not reveal your true purpose to the group members. • Example
  • 6. Complete observer • Do Not reveal the purpose of your activity to those you were observing. • Do not take part in the activities of the group. • Example
  • 7. Observer as participant • Adopt the role of Observer as participant • You would be a ‘spectator’. • Your identity as a researcher would be clear to all concerned.
  • 8. Participant as observer • In the role of participant as observer you reveal your purpose as a researcher. • You are particularly interested to gain the trust of the group. • This was the role adopted by the sociologist Punch (1993) in his study of police work in Amsterdam.
  • 9. Typology of participant observation researcher roles
  • 10. Advantages and Disadvantages of participant Observation Advantages • Provides direct information; not dependent upon someone’s response • See things in natural context • Virtually all data collected are useful Disadvantages • Observer’s presence may create artificial situation • Time consuming • Requires diligence, preparation • Challenging to collect data while participating