Observation lab
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Shopping experiences can be improved by making products easier for customers to find and ensuring stores are designed with the actual customers in mind. Toy stores specifically should look and feel like playgrounds where children can interact with toys rather than just look at them, in order to make the experience more fun and engaging for the primary customers. Stores could also increase sales by targeting customers in groups with special offers rather than just individual shoppers.
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Observation lab
- 3. I got lost when shopping Customers cannot find products when shopping they lose looking for some particular product Shopping should be guided -> IKEA added arrows the customer may follow while shopping and make sure they find and buy everything they need
- 4. Toy stores are for adults No possible interaction between children and toys Toys are not reachable by children
- 5. Toy stores must be fun, actual customers are children Toy stores are for Toy stores should not look like supermarkets but adults playgrounds; children should be able to play with toys Children are not allowed to touch toys because they could break them The child could visit the store by train!
- 6. Women never go shopping alone Women usually go shopping with: Their women friends Their partners Clothing stores could make more money by not only targeting the customer which is about to buy some clothes but by targeting also her friends by proposing special offers to groups
- 7. Women never go shopping alone