Store 1 has a crowded layout with merchandise arranged by function. Customers stay for about half an hour but there is no interaction from employees.
Store 2 draws customers in with a front promotion and attractive tiles. Items are arranged by color and some sofas allow customers to rest. Employees make immediate contact and customers browse for 20-30 minutes.
Store 3 organizes merchandise by usage but coats are in a hard-to-reach location. Impulse items are near the register and bright lighting creates a comfortable environment for 15 minute customer visits.
Store 4 has a dark and crowded interior that is difficult to see in. Pictures on the walls give a feeling of entering someone else's home and short customer visits of
Attention please observations at storesrkyadavthdc
The document describes observations made about the environment, personnel, products, and customers at 5 different clothing stores: Numero Uno, Denizen, Duke, Flying Machine, and Peter England. Key aspects noted include the stores' lighting, music, displays, salesperson interactions, product arrangements, and typical customer demographics. Overall, the stores aimed to create a welcoming, upscale atmosphere through their design elements and staff in order to encourage potential customers to browse and make purchases.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key findings included the historic nature of the town and buildings dating back to the post-Civil War era, the curated and unique experiences each book store offered to compete with chains and online retailers, and the high property values and costs of doing business around the town square. The author concluded it was an interesting creative exercise that demonstrated the importance of location and providing distinctive experiences.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key insights included the importance of location for the high-end stores around the town square. The author also learned how the independent book stores competed successfully with chain stores and online retailers by offering unique experiences like author events, readings, and clubs.
This document provides observations from visits to several stores. In 3 sentences:
The observations note details about the stores' exteriors, interiors, products, employees, customers and more. Details include color schemes, lighting, noise levels, product placement, employee uniforms, customer demographics and more. The goal is to understand how the store environment influences customers and their shopping experiences.
The document provides observations from visits to Forever 21 and Reebok Juniors stores. Key points include:
- Forever 21 had a huge, attractive facade but was overcrowded inside with merchandise, loud music was needed, and staff did not actively engage customers. Reebok Juniors had bright lighting that drew customers in.
- Opportunities for Forever 21 included adding music, reducing crowding, assisting customers, and improving staff engagement.
- Details on store layouts, product placement, customer demographics and behaviors were observed and noted.
The store has an open and inviting environment with reasonably sized signage in an Arial font that conveys it is open for business. The tiled floor and high ceilings create a sense of ample space and liberation. Lighting is well-lit creating a serene atmosphere. The store has a mellow color scheme and is reasonably stocked with merchandise without distinctive smells or overly loud noise. Salespeople have uniforms and match the store's image, treating customers differently depending on needs. Products are arranged by function with impulse items by registers and featured/reduced items in central displays. Customers range in age and gender, both browsing and with missions, with 10-70% typically purchasing.
The store has a serious and expensive atmosphere. It is sparsely filled with merchandise and has a leather smell. Salespeople in suits approach customers quickly. Products are arranged by function and range from very to overly expensive with no sales or impulse items. Customers are typically alone, male, and between 30-40 years old browsing randomly through the store.
Attention please observations at storesrkyadavthdc
The document describes observations made about the environment, personnel, products, and customers at 5 different clothing stores: Numero Uno, Denizen, Duke, Flying Machine, and Peter England. Key aspects noted include the stores' lighting, music, displays, salesperson interactions, product arrangements, and typical customer demographics. Overall, the stores aimed to create a welcoming, upscale atmosphere through their design elements and staff in order to encourage potential customers to browse and make purchases.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key findings included the historic nature of the town and buildings dating back to the post-Civil War era, the curated and unique experiences each book store offered to compete with chains and online retailers, and the high property values and costs of doing business around the town square. The author concluded it was an interesting creative exercise that demonstrated the importance of location and providing distinctive experiences.
The document provides a summary of the author's observations from visiting six stores in Oxford, Mississippi. The author conducted the observations on a mid-week day at store opening time. The observations covered aspects of the stores' exteriors, interiors, products, personnel, customers, and other notable details. Key insights included the importance of location for the high-end stores around the town square. The author also learned how the independent book stores competed successfully with chain stores and online retailers by offering unique experiences like author events, readings, and clubs.
This document provides observations from visits to several stores. In 3 sentences:
The observations note details about the stores' exteriors, interiors, products, employees, customers and more. Details include color schemes, lighting, noise levels, product placement, employee uniforms, customer demographics and more. The goal is to understand how the store environment influences customers and their shopping experiences.
The document provides observations from visits to Forever 21 and Reebok Juniors stores. Key points include:
- Forever 21 had a huge, attractive facade but was overcrowded inside with merchandise, loud music was needed, and staff did not actively engage customers. Reebok Juniors had bright lighting that drew customers in.
- Opportunities for Forever 21 included adding music, reducing crowding, assisting customers, and improving staff engagement.
- Details on store layouts, product placement, customer demographics and behaviors were observed and noted.
The store has an open and inviting environment with reasonably sized signage in an Arial font that conveys it is open for business. The tiled floor and high ceilings create a sense of ample space and liberation. Lighting is well-lit creating a serene atmosphere. The store has a mellow color scheme and is reasonably stocked with merchandise without distinctive smells or overly loud noise. Salespeople have uniforms and match the store's image, treating customers differently depending on needs. Products are arranged by function with impulse items by registers and featured/reduced items in central displays. Customers range in age and gender, both browsing and with missions, with 10-70% typically purchasing.
The store has a serious and expensive atmosphere. It is sparsely filled with merchandise and has a leather smell. Salespeople in suits approach customers quickly. Products are arranged by function and range from very to overly expensive with no sales or impulse items. Customers are typically alone, male, and between 30-40 years old browsing randomly through the store.
The document discusses a study into the healing power of dollmaking. It provides context for why dollmaking was chosen, outlines the theories that support how dollmaking can be therapeutic, and describes the multi-step dollmaking process used in the study. This included creating dolls to represent protection, identifying pain, releasing blocks, healing goals, and an inner healer. The study had 30 female participants who engaged in the dollmaking process online over 3 months. Participants reported positive outcomes including feeling more whole, gaining insight, and experiencing transformation.
This document discusses the use of dollmaking as a healing process. It provides examples of intentions that can be set for healing through dollmaking, such as healing fear, low self-worth, and relationships. The dollmaking process involves creating figures representing intentions, guardians, problems, compassion, and lessons learned. Expressing emotions through creating dolls can help release feelings in a healing way. Testimonials are included that describe how dollmaking has helped individuals heal from trauma and grow in self-understanding.
Lenguaje 3ro es un curso de programación para niños de tercer grado. Enseña conceptos básicos como variables, bucles y condicionales de una manera divertida y práctica para que los estudiantes aprendan a pensar como programadores. El objetivo es despertar el interés de los más pequeños por la tecnología y sentar las bases para que en un futuro puedan estudiar carreras relacionadas con la ingeniería o las ciencias de la computación.
Literacy coaching guidelines are provided in an attached document. The document contains photos related to literacy coaching. The photos were taken by Christina Patrick.
This document describes the creation of a healing doll meant to represent healing the creator's heart and womb. It discusses how the creator used art like watercolors to process physical ailments and learned she had a uterine prolapse. Alternative therapies like Bowen therapy, acupuncture, and Mayan abdominal massage helped her connect with her body's wisdom to heal non-invasively where conventional medicine recommended surgery. Researching the "heart of the womb" shifted her focus to healing that area through mind-body practices and slowing her life pace.
The document provides frequently asked questions and answers for students taking online courses, addressing topics like time commitment, communication methods, academic honesty, and computer skills needed. It emphasizes that online courses require self-motivation, good time management and organizational skills from students. Students are advised to obtain course objectives, expectations, assignment details and grading policies from their instructors.
The document discusses the importance of sleep for teenagers. It is written in the form of poems from the perspective of a sleep-deprived teenager and their mother. The poems express how the teenager misses being read to as a child and falling easily asleep, but is now kept awake by school, technology and other distractions. The mother hopes that with lullabies and bedtime stories, her teen can regain restedness and the optimism of youth. The document is inspired by Wordsworth's poem about nostalgia for childhood.
The document lists the top 5 female athletes, top 5 male athletes, and top 5 sports. For female athletes, it lists Danica Patrick, Caroline Wozniacki, Serena Williams, Li Na, and Maria Sharapova. For male athletes, it lists Roger Federer, Rafael Nadal, Novak Djokovic, Andy Murray, and Andy Roddick. For sports, it lists Golf, Rugby Football, Tennis, Volleyball, and Basketball.
This summary analyzes a first grade classroom that uses the new Lead 21 literacy program. The teacher teaches the program daily, which divides the school year into rigorous units focused on topics. Throughout the day, students engage in whole group instruction on the unit, small group literacy centers, and 1:1 support as needed. The classroom is text-rich and exposes students to various genres. Suggestions include incorporating additional projects and hands-on activities to supplement the worksheet-focused program.
The document discusses a study exploring the healing power of dollmaking. It provides context for why dollmaking was chosen, describes the theories and process, and outlines the outcomes of a group of 20 women who participated. The process involved creating dolls representing protection, pain/wounds, healing goals, and an inner healer over 6 lessons facilitated online. Participants reported dollmaking helped them gain insights and work through challenges in a transformative healing process.
Dokumen tersebut membahas tentang penelitian kandungan radioaktif dalam rokok di Indonesia dan hubungannya dengan kanker. Ia menjelaskan latar belakang masalah tentang jumlah konsumsi rokok di Indonesia yang tinggi dan kaitannya dengan kanker. Tujuan penelitian ini adalah mengetahui kandungan radioaktif dan dosis efektifnya serta melihat potensi penyebab kanker akibat radioaktif dalam rokok di Indonesia.
Observation Lab - Crash Course on Creativitydrgmontse
1. The document summarizes the author's observations from visiting 6 cafeterias in Barcelona. They noticed opportunities to improve customer service, visibility of products for sale, and ways to attract more attention from passersby.
2. Some cafes would benefit from reducing noise levels or adding background music, improving staffing levels, and making areas more comfortable for customers to stay longer.
3. Visibility of items for sale, attractive storefront displays, and offering samples outside could help draw in more potential customers from the street.
One loaf of bread against Hunger - Framing and reframingdrgmontse
This document discusses reframing how to give bread social value by creating a caring project against hunger. It proposes creating a Facebook page called "One loaf of bread against Hunger" to share information about NGOs fighting hunger, allow people to participate and donate, and provide a forum for sharing ideas and promoting donations. It encourages people to join the Facebook page and upload creative photos using bread to spread awareness of the project and make it known.
After a 3 day walk, an exhausted man arrived at a mysterious house looking for a pocket watch. The old woman living there gave him the watch, telling him it contained great power. With the watch in hand, the man returned home where he discovered the watch allowed him to sleep during the day, solving his sleep problems caused by noise and light.
The store environment lacked excitement and sensory stimulation. It had dull lighting, no music, and an unpleasant smell. Display fixtures and signage did not emphasize or highlight products effectively. Some products were placed in hard to access locations. Overall, the store felt overly plain and did not engage customers on an emotional level.
After analyzing various stores, the author considers new ideas for improving each store. For the book store, the author suggests offering deals during peak periods to spread demand throughout the year and adding children's activities. For the electricity store, the author proposes improving the corporate image and introducing more eco-friendly products. Other stores could benefit from special offers, celebrations, loyalty programs, and showcasing new products to attract customers.
The store has an open and inviting environment with reasonably sized signage in an Arial font that conveys it is open for business. The tiled floor and high ceilings create a sense of ample space and liberation. Lighting is well-lit creating a serene atmosphere. The store has a mix of colors in its color scheme and is reasonably stocked without being crowded. Products are arranged by function and price with featured items on a central table and sale items closer to the entrance. Customers consist of a mix of ages, both alone and with others, browsing the store or on a mission for about 15-30 minutes on average.
This document provides a summary of different store types and observations about their environments, personnel, products, and customers. It notes that insights can provide hidden opportunities and then lists various factors about organic food stores, extreme sports stores, markets, electronics stores, banks, and clothes stores.
Six shops in Seville's Soho Benita neighborhood were observed. The shops drew customers in with colorful facades, signage, and open doors or windows. Inside, the environments were warm, elegant, and comfortable with high ceilings, pleasant lighting and scents. Young salespeople greeted customers and encouraged browsing the well-arranged products. Art exhibitions enhanced the shopping experience. Most customers spent 15 minutes browsing before 70% made a purchase.
The document summarizes observations from visits to 6 shops in Seville's Soho Benita district. Key points include:
- Shop fronts, signs, and windows draw customers inside. Young, attentive salespeople of both sexes greet customers.
- Warm, elegant, and original interior environments are found across shops. Merchandise is well-arranged with impulse items by registers. Art exhibitions enhance the shopping experience.
- Customers spend an average of 15 minutes looking at products. Around 70% make a purchase. Art exhibitions are a highlight that matches the shops' styles.
The document discusses a study into the healing power of dollmaking. It provides context for why dollmaking was chosen, outlines the theories that support how dollmaking can be therapeutic, and describes the multi-step dollmaking process used in the study. This included creating dolls to represent protection, identifying pain, releasing blocks, healing goals, and an inner healer. The study had 30 female participants who engaged in the dollmaking process online over 3 months. Participants reported positive outcomes including feeling more whole, gaining insight, and experiencing transformation.
This document discusses the use of dollmaking as a healing process. It provides examples of intentions that can be set for healing through dollmaking, such as healing fear, low self-worth, and relationships. The dollmaking process involves creating figures representing intentions, guardians, problems, compassion, and lessons learned. Expressing emotions through creating dolls can help release feelings in a healing way. Testimonials are included that describe how dollmaking has helped individuals heal from trauma and grow in self-understanding.
Lenguaje 3ro es un curso de programación para niños de tercer grado. Enseña conceptos básicos como variables, bucles y condicionales de una manera divertida y práctica para que los estudiantes aprendan a pensar como programadores. El objetivo es despertar el interés de los más pequeños por la tecnología y sentar las bases para que en un futuro puedan estudiar carreras relacionadas con la ingeniería o las ciencias de la computación.
Literacy coaching guidelines are provided in an attached document. The document contains photos related to literacy coaching. The photos were taken by Christina Patrick.
This document describes the creation of a healing doll meant to represent healing the creator's heart and womb. It discusses how the creator used art like watercolors to process physical ailments and learned she had a uterine prolapse. Alternative therapies like Bowen therapy, acupuncture, and Mayan abdominal massage helped her connect with her body's wisdom to heal non-invasively where conventional medicine recommended surgery. Researching the "heart of the womb" shifted her focus to healing that area through mind-body practices and slowing her life pace.
The document provides frequently asked questions and answers for students taking online courses, addressing topics like time commitment, communication methods, academic honesty, and computer skills needed. It emphasizes that online courses require self-motivation, good time management and organizational skills from students. Students are advised to obtain course objectives, expectations, assignment details and grading policies from their instructors.
The document discusses the importance of sleep for teenagers. It is written in the form of poems from the perspective of a sleep-deprived teenager and their mother. The poems express how the teenager misses being read to as a child and falling easily asleep, but is now kept awake by school, technology and other distractions. The mother hopes that with lullabies and bedtime stories, her teen can regain restedness and the optimism of youth. The document is inspired by Wordsworth's poem about nostalgia for childhood.
The document lists the top 5 female athletes, top 5 male athletes, and top 5 sports. For female athletes, it lists Danica Patrick, Caroline Wozniacki, Serena Williams, Li Na, and Maria Sharapova. For male athletes, it lists Roger Federer, Rafael Nadal, Novak Djokovic, Andy Murray, and Andy Roddick. For sports, it lists Golf, Rugby Football, Tennis, Volleyball, and Basketball.
This summary analyzes a first grade classroom that uses the new Lead 21 literacy program. The teacher teaches the program daily, which divides the school year into rigorous units focused on topics. Throughout the day, students engage in whole group instruction on the unit, small group literacy centers, and 1:1 support as needed. The classroom is text-rich and exposes students to various genres. Suggestions include incorporating additional projects and hands-on activities to supplement the worksheet-focused program.
The document discusses a study exploring the healing power of dollmaking. It provides context for why dollmaking was chosen, describes the theories and process, and outlines the outcomes of a group of 20 women who participated. The process involved creating dolls representing protection, pain/wounds, healing goals, and an inner healer over 6 lessons facilitated online. Participants reported dollmaking helped them gain insights and work through challenges in a transformative healing process.
Dokumen tersebut membahas tentang penelitian kandungan radioaktif dalam rokok di Indonesia dan hubungannya dengan kanker. Ia menjelaskan latar belakang masalah tentang jumlah konsumsi rokok di Indonesia yang tinggi dan kaitannya dengan kanker. Tujuan penelitian ini adalah mengetahui kandungan radioaktif dan dosis efektifnya serta melihat potensi penyebab kanker akibat radioaktif dalam rokok di Indonesia.
Observation Lab - Crash Course on Creativitydrgmontse
1. The document summarizes the author's observations from visiting 6 cafeterias in Barcelona. They noticed opportunities to improve customer service, visibility of products for sale, and ways to attract more attention from passersby.
2. Some cafes would benefit from reducing noise levels or adding background music, improving staffing levels, and making areas more comfortable for customers to stay longer.
3. Visibility of items for sale, attractive storefront displays, and offering samples outside could help draw in more potential customers from the street.
One loaf of bread against Hunger - Framing and reframingdrgmontse
This document discusses reframing how to give bread social value by creating a caring project against hunger. It proposes creating a Facebook page called "One loaf of bread against Hunger" to share information about NGOs fighting hunger, allow people to participate and donate, and provide a forum for sharing ideas and promoting donations. It encourages people to join the Facebook page and upload creative photos using bread to spread awareness of the project and make it known.
After a 3 day walk, an exhausted man arrived at a mysterious house looking for a pocket watch. The old woman living there gave him the watch, telling him it contained great power. With the watch in hand, the man returned home where he discovered the watch allowed him to sleep during the day, solving his sleep problems caused by noise and light.
The store environment lacked excitement and sensory stimulation. It had dull lighting, no music, and an unpleasant smell. Display fixtures and signage did not emphasize or highlight products effectively. Some products were placed in hard to access locations. Overall, the store felt overly plain and did not engage customers on an emotional level.
After analyzing various stores, the author considers new ideas for improving each store. For the book store, the author suggests offering deals during peak periods to spread demand throughout the year and adding children's activities. For the electricity store, the author proposes improving the corporate image and introducing more eco-friendly products. Other stores could benefit from special offers, celebrations, loyalty programs, and showcasing new products to attract customers.
The store has an open and inviting environment with reasonably sized signage in an Arial font that conveys it is open for business. The tiled floor and high ceilings create a sense of ample space and liberation. Lighting is well-lit creating a serene atmosphere. The store has a mix of colors in its color scheme and is reasonably stocked without being crowded. Products are arranged by function and price with featured items on a central table and sale items closer to the entrance. Customers consist of a mix of ages, both alone and with others, browsing the store or on a mission for about 15-30 minutes on average.
This document provides a summary of different store types and observations about their environments, personnel, products, and customers. It notes that insights can provide hidden opportunities and then lists various factors about organic food stores, extreme sports stores, markets, electronics stores, banks, and clothes stores.
Six shops in Seville's Soho Benita neighborhood were observed. The shops drew customers in with colorful facades, signage, and open doors or windows. Inside, the environments were warm, elegant, and comfortable with high ceilings, pleasant lighting and scents. Young salespeople greeted customers and encouraged browsing the well-arranged products. Art exhibitions enhanced the shopping experience. Most customers spent 15 minutes browsing before 70% made a purchase.
The document summarizes observations from visits to 6 shops in Seville's Soho Benita district. Key points include:
- Shop fronts, signs, and windows draw customers inside. Young, attentive salespeople of both sexes greet customers.
- Warm, elegant, and original interior environments are found across shops. Merchandise is well-arranged with impulse items by registers. Art exhibitions enhance the shopping experience.
- Customers spend an average of 15 minutes looking at products. Around 70% make a purchase. Art exhibitions are a highlight that matches the shops' styles.
The store has a warm orange and white color scheme with 10-foot ceilings that make it feel open and bright. Products are arranged by gender and size with sale items at eye level. Most customers shop in pairs or groups and appear focused on their mission, though 30% make a purchase. Minimal engagement from sales staff could lower sales.
The store has an open door and is brightly lit with yellow walls and vitrified tile floors, giving it a spacious feel at 14-15 feet high. It is crowded with fruits and vegetables arranged by function and at eye level. Most customers are families or couples between 28-45 years old who stay 30-45 minutes on a mission to purchase, encouraged to touch the products, with >95% leaving with purchases. Employees match the store's image in uniforms between ages 25-40 of mixed gender.
The store has an open door policy and uses colorful, youthful displays to attract customers. Signage uses a custom serif font for the main brand name with Helvetica resembling font for "House" below. This conveys a sweet image selling cosmetics. Inside, neutral earth tones create a natural yet sophisticated atmosphere. Sample products and assistants are available to help customers. Most patrons are female teenagers or young adults browsing the wide selection of affordable makeup and skincare items arranged by function. Overall the environment successfully targets their key demographic and encourages testing products.
The Etude House cosmetics store has a light pink and beige color scheme with soothing background music playing. Products are arranged sparsely with emphasis on eye-level display of featured items. Customers, primarily young females, interact freely with samples and sales associates. The environment aims to provide a sweet, romantic experience for cosmetics shopping.
The document provides details about the environment, personnel, products, and customers of 6 different stores - Challenger, Daiso, Celeste, Fairprice, Sarang, and Popular bookstore. It describes factors such as the store entrance, lighting, noise level, cleanliness, and whether customers appear focused on a mission or just browsing. Most stores seem to aim for a bright, welcoming environment with helpful salespeople and a variety of reasonably priced products that most customers purchase something from.
The document provides observations from visits to several stores and markets in the Philippines. At Coffee Bean and Tea Leaf, the environment was moderately lit with relaxing background music. Products were mostly behind the front counter. At The Spa, the marble floors and high ceilings created a spacious feel. Products were not applicable as it was a spa offering services. The Salcedo Saturday Market was crowded with merchandise everywhere and various smells. There was no signage or cash registers needed. At Octagon computer store, products were on bright display throughout the store and several salespeople were available to assist customers.
The store has an open door and a big sign with clear lettering that does not provide much information about the store. The environment is crowded with merchandise and has a random color scheme of mostly blue tiles, high ceilings, and right lighting that does not strongly affect the observer. Salespeople initiate contact within 5 minutes, may have a script, treat customers similarly, and match the store's image in uniforms. Popular products are displayed centrally and at eye level, while smaller, less expensive items are mixed throughout the store with easy-to-find prices and impulse items by the register. Customers are a mixed group that browses and makes purchases.
The store is a women's store with pink signage and an open door. Customers are mostly alone, around 35 years old, and browse the store for about 10 minutes touching and interacting with the products. The store has a brown and blue color scheme with ceramic floors, 12-foot ceilings, and bright lighting from ambient music. Employees make contact after 5 customers and wear black uniforms but don't have a strict script. Products are arranged by function with free samples and impulse items by the register.
The store draws you in with interesting clothing, accessories, and videos playing. The sign is trendy with a thick orange font. Displays near the entrance are inviting. The store has a very bright and youthful vibe but wood and brick walls give an authentic feel. Products are arranged by sex and function. Salespeople are under 25 and dress trendily. They approach customers within 5 minutes or if it seems help is needed. Customers browse and stay around 20 minutes.
The document summarizes observations from visits to six different stores: &Café, Electrónica Panamericana, Apple Store, El Duende, Rebecana, and Tigo Store. Detailed notes were taken on the environment, personnel, products, and customers at each store location. Key aspects like color scheme, lighting, noise level, product placement, and sales tactics were observed and analyzed.
The document describes observations from a bookstore, noting details like the store having an open door, wooden floors, high ceilings, the smell of old books, and books arranged by genre. Employees are bookish and match the store's image, while customers browse the aisles and touch products for an average of 2 hours, with 40% making a purchase. The environment aims to be welcoming yet serious for readers.
The document describes observations from a bookstore, noting details like the store having an open door, wooden floors, high ceilings, the smell of old books, and books arranged by genre. Employees are bookish and match the store's image, while customers browse the aisles and touch products for an average of 2 hours, with 40% making a purchase. The environment aims to be welcoming yet serious for readers.
The store has a warm environment with bright, cheerful colors that draw the observer in. Products are arranged by color and function, with the most expensive items in the middle and least expensive on the side. Customers browse the uniquely original products but only 1% make purchases, likely due to the small size and high prices. The salesperson initiates immediate contact without a script and treats customers spontaneously.
9. Store # 3 (continued)
Impulse items
near cash
register
10. Store # 4
Dark interior
makes it
difficult to
see
merchandise
11. Store 4 (continued)
Pictures on
the wall look
nice but give
away feeling
that I have
entered
someone
else’s house
12. Observation Lab Store 1 Store 2 Store 3 Store 4
Before you enter the store:
Does the store draw you in? If so, how? no yes no no
Is the door open or closed? closed open yes open
How big is the sign lettering and in what font? not too large medium small small
What does it tell you about the store? n/a n/a n/a n/a
Environment:
both neutral neutral and
What is the color scheme of the store? How does this affect you? and dark subtle multi color black and white
What type of floor does the store have? How does this effect the very expensive tiles but wok
environment? tiles tiles is in progress black tiles
medium high ; not
How high is the ceiling? How does this feel? height 12 ft personable not high
dark; do not
How brightly lit is the store? How does this affect you? brightly lit easy on eyes bright want to enter
How loud is the environment? very loud not loud not loud not loud
What is causing the noise? n/a n/a n/a n/a
Is there music playing? If so, does it fit the environment? yes yes, yes yes; yes yes; yes
Is the store warm or cold? warm comfortable comfortable comfortable
Is the store crowed with merchandise or is it sparse? crowed sparse sparse crowed
Does the store have a distinctive smell? no no no no
near
Where is the cash register located? at the back at the back entrance at the back
How visible is the store security? none none none none
How long do you want to stay in this store? 10 min 30 min 15 min 5 min
Does the environment influence the perceived value of the merchandise? yes yes no yes
13. Personnel: store 1 store 2 store 3 Store 4
How long does it take before a sales person initiates contact? none immediately n/a immediately
Does the salesperson have a script to follow with each customer? no no n/a no
Does the salesperson treat different customers differently? no no n/a no
What is the ratio of salespeople to customers? 1 to 8 1 to 15 1 to 15 1 to 3
What age and gender are the employees? 18-22 22-35 20-25 18-20
Are the salespeople using the store products? no no no no
Do the salespeople have a uniform? no no no no
Do the salespeople match the stores image? yes yes yes yes
Products:
What is the first product that you notice? skirt ot dress dress coat coat
central display
table with no
featured
Is there a central display table with featured products? product yes no no
Where are items that are “for sale” located in the store? at the back at the back back back
How are the products arranged? By function? By price? By color? by function by color function by function
Are there free samples or demonstrations? no no no no
tops,
dress, skirt and sweaters,
What products are at eye level? jewellery everyting pants T shirts, coats
What items in the store are in the least accessible locations? N/A nothing coat denim
expensive at
Where are the most and least expensive products located? random front at the back n/a
Are the prices of the products easy to find? No yes yes yes
Are there impulse items near the cash register? yes yes yes no
14. Customers:
Alone and alone or with with
Are most customers alone or with someone else? What is the relationship? with someone friends someone with someone
27 -32,both male
What is the average age and gender of the customers? 18-22 and female 24-40 15-20
When a customer enters the store, do they tend to walk in the same path or
direction? - yes no yes yes
How long do customers stay in the store, on average? half an hour 20-30 min 30 min 15-20 min
Do customer touch the products? Is this encouraged? yes yes yes yes
Do most customers appear to be on a mission or are they browsing? in a mission browsing browsing mission
What percent of customers purchase products in the store? 35% 35% 20% 20%
4 sofas in the
middle of the
store for
Other Observations customers