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Integrating culture and agriculture
CULTURESHED (kul’cher-shed) noun.
1. A geographic region irrigated by streams of local
talent and fed by deep pools of human and natural
history. 2. An area nourished by what is cultivated
locally. 3. The efforts of writers, performers, visual
artists, scholars, farmers and chefs who contribute
to a vital and diverse local culture.
An annual food and farming festival with a
  focus on fermentation - in all its forms
Learn, Taste, Explore
Art Installations
Audience
Audience: Overall, to what extent did
Farm/Art Dtour meet your expectations?
Audience: How likely are you to return to
       future Farm/Art Dtours?
Audience: Which of the following ranges
         includes your age?
Roadside Culture Stands
Pasture Performance
Landowners
Landowners:
Based on your experiences at the 2011
Farm/Art Dtour, how likely are you to
participate in future tours and encourage
fellow landowners to participate?
Landowners:
What did you enjoy most about your
participation in the event?
Landowners:
Overall, to what extent did participating in
the Farm/Art Dtour meet your expectations?
Landowners:

 A few weeks have passed since the
    Farm/Art Dtour. Are there any
impressions/impacts of the event that
 have stuck with you? What did you
     “take away” from the event?
“Enjoyed the visitors and telling them about
farming. Couldn’t believe the visitors,
even during the week.”

“It gave a lot of people a chance to see
what rural life is like.”

“It brought the farm and town/city people
together in a very fun and unique way.
I think everyone enjoyed it.”
Farm Forms
Field Notes
Why Now?
Local Food Movement
Wisconsin, especially the southern part
of the state, is a national leader in local
foods. The local food economy here is
one of the few places in the U.S. on the
cusp of filling and rebuilding wholesale
              supply chains.

         - California Environmental Associates,
 Slow Money: Executive Summaries from Studies of Three
                Regional Food Economies
Wisconsin has: the largest producer-only
 farmers’ market in the country, some of
the largest and most established CSAs in
    the country, and a leading national
              organic brand.

          - California Environmental Associates,
  Slow Money: Executive Summaries from Studies of Three
                 Regional Food Economies
Wisconsin is #2 in organic farming
(behind California, a state with 6 times
  its population), and is in the top 5 by
            number of CSAs.

          - California Environmental Associates,
Slow Money: Executive Summaries from Studies of
            Three Regional Food Economies
Audience:

 A few weeks have passed since the
    Farm/Art Dtour. Are there any
impressions/impacts of the event that
 have stuck with you? What did you
     “take away” from the event?
“Enjoyed farm art. Visited Carr Valley
Cheese and have since taken the drive to
   return for more yummy cheese.”



  “I loved the drive out to a part of the
County I had never gone through before.
    It made me see this County in a
              different light.”
“I was struck by how interesting it was to
see the different forms of art put into rural
and farming landscape. I have 3 children
 and being able to have them see many
artforms and going for a great drive on a
beautiful day was all indescribable. They
also learned some pretty interesting facts
        about farming, crops, etc.”
“The interplay of art and nature, the
marrying of my two favorite things!”
“Two things stick out in my mind. The first
was the incredible beauty of the area and
   the blending of the artwork with that
       beauty. The second was the
  conversations at the farm markets and
   especially with the dairy farm family.
  They were a refreshing revelation of a
  young family apparently succeeding in
 dairy farming when all the odds seemed
 to be stacked against them. They alone
        were worth the whole trip.”
Creative Placemaking
In creative placemaking partners from public, private,
non-profit and community sectors strategically shape the
physical and social character of a neighborhood, town,
city or region around arts and cultural activities. Creative
placemaking animates public and private spaces,
rejuvenates structures and streetscapes, improves local
business viability and public safety, and brings diverse
people together to celebrate, inspire and be inspired.
2011 Fermentation Fest Photos and Statistics

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2011 Fermentation Fest Photos and Statistics

  • 2. CULTURESHED (kul’cher-shed) noun. 1. A geographic region irrigated by streams of local talent and fed by deep pools of human and natural history. 2. An area nourished by what is cultivated locally. 3. The efforts of writers, performers, visual artists, scholars, farmers and chefs who contribute to a vital and diverse local culture.
  • 3. An annual food and farming festival with a focus on fermentation - in all its forms
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  • 44. Audience: Overall, to what extent did Farm/Art Dtour meet your expectations?
  • 45. Audience: How likely are you to return to future Farm/Art Dtours?
  • 46. Audience: Which of the following ranges includes your age?
  • 48.
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  • 72. Landowners: Based on your experiences at the 2011 Farm/Art Dtour, how likely are you to participate in future tours and encourage fellow landowners to participate?
  • 73. Landowners: What did you enjoy most about your participation in the event?
  • 74. Landowners: Overall, to what extent did participating in the Farm/Art Dtour meet your expectations?
  • 75. Landowners: A few weeks have passed since the Farm/Art Dtour. Are there any impressions/impacts of the event that have stuck with you? What did you “take away” from the event?
  • 76. “Enjoyed the visitors and telling them about farming. Couldn’t believe the visitors, even during the week.” “It gave a lot of people a chance to see what rural life is like.” “It brought the farm and town/city people together in a very fun and unique way. I think everyone enjoyed it.”
  • 78.
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  • 97. Wisconsin, especially the southern part of the state, is a national leader in local foods. The local food economy here is one of the few places in the U.S. on the cusp of filling and rebuilding wholesale supply chains. - California Environmental Associates, Slow Money: Executive Summaries from Studies of Three Regional Food Economies
  • 98. Wisconsin has: the largest producer-only farmers’ market in the country, some of the largest and most established CSAs in the country, and a leading national organic brand. - California Environmental Associates, Slow Money: Executive Summaries from Studies of Three Regional Food Economies
  • 99. Wisconsin is #2 in organic farming (behind California, a state with 6 times its population), and is in the top 5 by number of CSAs. - California Environmental Associates, Slow Money: Executive Summaries from Studies of Three Regional Food Economies
  • 100.
  • 101.
  • 102. Audience: A few weeks have passed since the Farm/Art Dtour. Are there any impressions/impacts of the event that have stuck with you? What did you “take away” from the event?
  • 103. “Enjoyed farm art. Visited Carr Valley Cheese and have since taken the drive to return for more yummy cheese.” “I loved the drive out to a part of the County I had never gone through before. It made me see this County in a different light.”
  • 104. “I was struck by how interesting it was to see the different forms of art put into rural and farming landscape. I have 3 children and being able to have them see many artforms and going for a great drive on a beautiful day was all indescribable. They also learned some pretty interesting facts about farming, crops, etc.”
  • 105. “The interplay of art and nature, the marrying of my two favorite things!”
  • 106. “Two things stick out in my mind. The first was the incredible beauty of the area and the blending of the artwork with that beauty. The second was the conversations at the farm markets and especially with the dairy farm family. They were a refreshing revelation of a young family apparently succeeding in dairy farming when all the odds seemed to be stacked against them. They alone were worth the whole trip.”
  • 107.
  • 108. Creative Placemaking In creative placemaking partners from public, private, non-profit and community sectors strategically shape the physical and social character of a neighborhood, town, city or region around arts and cultural activities. Creative placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire and be inspired.

Editor's Notes

  1. We have been involved with creative placemaking at the intersection of food and farming since 2000. Creative placemaking is economic development with arts at its core. Tonight I want to share with you a bit about last year ’s Fermentation Fest before we go into more detail about creative economic development and the unique opportunities we have here in Reedsburg. We began FF in conjunction with Smithsonian Key Ingredients our goal was to Leverage this once in a lifetime opportunity to create an ongoing event that could have lasting impact So we have ferm fest -- Fermentation is transformation- from grain to beer, milk to cheese, cabbage to kimchi, hay field to stage. And from one sort of community to another ----- Meeting Notes (4/5/12 18:15) ----- wormfarm culture agriculture
  2. classes and speakers are focused in downtown Reedsburg
  3. Adrienne from Powerkraut
  4. Dave Dietz – a friend of Fermentation
  5. Lasagna gardening with Roger Reynolds
  6. Lacto fermentation with Mike Bieser of Fizzeology
  7. Chocolate –with Gail Ambrosious
  8. Just as Key Ingredients was the Main course for year one of Ferm fest The Farm Art Dtour was the main course for 2011 The Dtour is a preime exaple of Creative Placemaking – economic development with art at its core
  9. Jessop rd
  10. The main attraction – the land
  11. The Dtour is punctuated by several ephemeral –(temporary ) art installations often called site specific sculpture – several of these will be featured in an upcoming issue of Public Art Review and international art magazine published in St Paul Mn
  12. Farm framed by David Wells
  13. Wayfinder by Terrence Campagna of Detroit
  14. Boots by Chris Letter of puppet farm arts – remember puppet fest?
  15. Were not kidding about ephemeral – these boots withstood a huge storm
  16. Field Weave by Randy Walker of Min Mn
  17. Elec fence posts and heavy braided ribbon went on to have other lives after this piece
  18. Truth by Cathy Bouzide of Chicago in collaboration with landowners Luttrops This very tempoarry piece was
  19. Come What May by Katie Schofield – sometimes from Reedsburg
  20. Sky Traps by Terrence Campagna
  21. Tools of Toil by David Wells
  22. This is a multi faceted event and we are targeting multiple populations Sauk County to be sure but also Chicago, Minn, Milwaukee and Madison We worked with UW Extension and River Falls Survey Center to collect data Random surveys were conducted
  23. Part of an ongong project that dovetailed nicely with the DTOUR Artist built mobile farm stands This one by Homer Daehn of Baraboo
  24. Crop hop dance team
  25. Key ingredient to everything along the dtour
  26. Wisconsin is famous for the number of self taught artist like Doc Evermore In this spirit we want to be sure to highlight the full spectrum of creativity
  27. Seamons
  28. A bright spot in the economy Wisconsin is at the forefront of the local food movement and foodies are a target market for this event