This document contains several quotes from different sources on the topics of software failures, user experience, and leadership. A quote from the VP of Mint.com emphasizes that focusing on user experience is critical for a business to stay ahead of competitors or achieve leadership. The document also lists sources for two IEEE articles on why software fails and the relationship between code and health/safety.

2. “How does it feel?”
- Bob Dylan

6. Source: IEEE (Institute of Electrical and Electronics Engineers) “Why Software Fails” http://spectrum.ieee.org/computing/software/why-software-fails

7. Source: IEEE (Institute of Electrical and Electronics Engineers) “Why Software Fails” http://spectrum.ieee.org/computing/software/why-software-fails

8. Source: ”When code can kill or cure" Jun 2nd 2012, The Economist.

9. Navigate with UX

11. mint.com
Source: http://dealbook.nytimes.com/2009/09/15/mint-founder-dispenses-words-of-wisdom/

12. “…if you’re not focused on user experience ,
if it’s not the most important thing to
the business, if you’re in the lead you’re
gonna get caught, and if you’re not in the lead
you’re never gonna get to the lead .
It’s just that important.”
- A a r o n F o r t h , V P, M i n t . c o m

13. “I don’t shine
if you don’t shine”
- The Killers

18. “Remember, remember
all we fight for”
- T h e Wa l k m e n

19. Jen Maroney
Director, User Experience www.draftfcb.com
212.885.3369 www.jenmaroney.com
jennifer.maroney@draftfcb.com @maroneyj