Brandon Squar has been promoted to Executive Vice President of Digital Sales and Strategy, Worldwide at ADA, Warner Music Group's independent distribution and services arm. In his new role, Squar will lead global digital consumer marketing campaigns and develop strategies to better serve ADA's independent label partners digitally. He will also prioritize ADA's playlist strategy, including the Indie Mixtape brand, and strengthen relationships with digital service providers. Squar brings over two decades of experience in the music industry to help ADA stay on the leading edge of technology and generate new commerce opportunities for independent labels and artists.

1. Sent: Wednesday, July 06, 2016 10:58 AM
Subject: ADA Promotes Brandon Squar to Lead Digital Expansion
ADA PROMOTES BRANDON SQUAR TO LEAD DIGITAL EXPANSION
New York, NY – July 6, 2016 -- ADA, Warner Music Group’s independent distribution and
services arm, today announced the promotion of Brandon Squar to Executive Vice President of
Digital Sales and Strategy, Worldwide. Squar reports to David Orleans, ADA’s President of
Sales and Label Management.
As borders continue to disappear in the music industry, Squar will lead both national and global
digital consumer marketing campaigns, spearheading promotional and commercial opportunities
for ADA’s label partners. Squar will also develop strategies to better serve their roster of
independent label partners, including digital reporting, sales and account management.
With streaming becoming an increasingly influential source of discovery for artists and labels,
Squar will prioritize ADA’s playlist strategy, which includes the rapidly growing Indie Mixtape
brand, and continue to drive and strengthen relationships with global digital service providers.
Already popular among music lovers, Indie Mixtape is a platform for independent labels and
artists to increase consumption through exposure in playlists tailored for fans.
“ADA’s commitment to delivering an unparalleled suite of core services to our indie label
partners includes constantly striving to be on the leading edge of technology, and finding new
ways of generating commerce opportunities,” said David Orleans. “With over two decades of
experience, Brandon brings enthusiasm and expertise to developing ADA’s digital strategies.
He is a true music fan who understands how to harness new technology to best serve our
independent labels and artists.”
Most recently Senior Vice President, Digital Strategy and Revenue, Squar arrived at Warner
Music Group in 2007, and joined ADA in 2010. Squar has helped build ADA’s reputation as the
most forward-thinking indie distributor in the world.
About ADA
ADA is a worldwide service organization committed to independent artist and label
development. As part of Warner Music Group, ADA gives the indie community access to an
unparalleled global distribution system and a dedicated team that provides a complete spectrum
of marketing, merchandising, promotion, and music licensing services. ADA was created in
1993 to focus on the independent music business, where some of the most successful artists
and record labels have built their initial followings. ADA marries the effectiveness and
convenience of a major label with the marketing sensibilities of an independent. ADA’s partners
include Alligator, Bar None, Beggars Group, BMG, Comedy Central, Domino, Dualtone,
Epitaph, Macklemore & Ryan Lewis, Matador, Merge, Mute, Nettwerk, New West, Real World,
Rise, Secretly Canadian, Smithsonian Folkways, Sumerian, Sub Pop, Tommy Boy, Vice, and
many others.