The One Kind Block is a modular hydroponic system designed for urban farming. It allows people to grow plants on their apartment balconies, corridors, or walls without taking up much space. The blocks are sleek and modern looking to blend into homes. They also have customizable tile stickers that add local flair. This provides a way for people to participate in sustainable, community-building activities through urban farming in a visually appealing way. The founders are seeking $5,000 to prototype a self-watering soil attachment to make the system even more convenient for apartment use and to expand farming opportunities.

1. One Kind Block
One Kind Block /
Dylan Soh
This is a business idea with a social
aspect.
COUNTY PITCH

2. The One Kind Block is the world’s first
LEGO-like hydroponic system designed to grow
cities greener and kinder.
Apartments aren’t designed for urban farming,
and even if they are, it doesn’t look good. We
created the One Kind Block to adapt to any
apartment, and turn any window balcony,
corridor or wall into an urban farm without
sacrificing form for function.
The One Kind Block is sleek, modern and
fashionable. We’ve designed and created
Peranakan tile stickers to add local flavour and
personality to people’s homes while they farm.
The OKB lets people champion the values of
sustainability and community building, while
looking good around the house.
Description of the idea

3. Apartments aren’t designed for urban farming, and existing systems
are either too expensive or too big and lunky, and the cheap ones are
made out of PVC pipes. Neither are efficient, sustainable or look
good.
Now people can farm wherever there’s sunlight in their apartments,
and along apartment corridors with their neighbours. It doesn’t take
up space, and it allows for the creation of community in dense cities.
It’s a new category of sustainable fashion with real impact.
Problem
Impact

4. Exposure, or connections with other people in terms of
sustainable sourcing of materials. (e.g packaging)
We have Dylan (Content creator, frontman and
co-founder), and Calvin (Ex-chief creative director for RGA
and co-founder) at the moment.
Connections with interior designers or architects within the
fashion industry. (We’re constantly designing new stickers and
refining the OKB to look good)
We’re a startup with few connections we’ve made during the
little time we’ve been in the market, and our finger on the
general pulse of urban farmers and urbanites.
$5000usd will help us prototype the next iteration of the
OKB, a self-watering soil attachment to make farming even
more hassle-free and convenient ofr apartments.
We’re part of One Kind House, a 21st century kampung in
Singapore and have access to the community of 5000 kind
people we’ve created over the years.
Resources
What help do you need to implement the project? What resources do you have to implement the idea/
prototyping (for example, a team, funding, scientific
and technical base, partners, etc.)

5. 1 Step 1
The first step is very important, and it’s
defining what problem you want to solve,
and whose problem it is that you’re solving.
Too many people focus on their solution and
end up creating products that fall short.
Being able to act on and spot opportunities
to disrupt the market with something new.
2 Step 2
The next step is identifying your customer
and prototyping the idea with them in
mind.
Of course, don’t be stigmatised by failure
because there’s no such thing, there’s only
things you learn along the way. What’s
important is being able to see things in
that point of view and carry on.
3 Step 3
We used kickstarter
(kickstarter.com/projects/onekindblock/one-
kind-block-new-relaunched?) because
beyond it giving us capital to cover our
first production run, it’s also a low-risk high
reward global idea validation platform.
Meaning we know whether our idea works.
4 Step 4
We’re currently here, finishing our initial
production run thanks to our Kickstarter
funding, fulfilling them and shipping them
out.
5 Step 5
We’re hoping people using the OKBs will
enjoy the therapeutic effects of gardening,
and begin sharing on our FB community
group.
So newer OKB farmers are helped out by
the veterans, given tips and tricks and
advice, just like other social media farming
communities. This way, we can all grow
greener and kinder together.
6 Step 6
Lastly, we’re hoping to use Singapore as a
springboard to expand into Europe and
America with a more developed OKB
product ecosystem.
That means lights, heaters, different
lengths and configurations of blocks and so
on.
Product Launch