The document discusses why an assisted living facility business can be a timely and financially viable opportunity, noting that assisted living facilities provide housing, personal care services, transportation, food, house cleaning, 24-hour oversight and healthcare for those who need assistance with daily living activities. Currently, millions of Americans live in assisted living facilities and the industry has grown steadily since the 1990s to cater to the needs of the aging senior population, especially as the baby boomer generation reaches retirement age. The document argues that an assisted living business can take advantage of this growing demographic trend to provide an important service and generate income.