Milan Music Publishing Brand Identity

1. Music
Publishing MMP Milan Music Publishing
“Music Can Put You In Any Mood You Want To Be In”
BRAND IDENTITY GUIDE
Darnell Phillips
Sunday, January 22, 2012 1

2. President and CEO
Dar/ell Phillips
Music
Publishing MMP
Milan Music Publishing
Sunday, January 22, 2012 2

3. Brand Name
Music
Publishing
Background: Classification: Fancif9l
The name Milan comes =om my daughters middle name. It Name made up; mark invented
has sentimental value to me and that is why I chose it. The
name was motivated by the love of my daughter and I felt
that it gave the company name a smooth tone. The name
Milan means “Beloved”. The stIengJhs that this name has is USPTO.gov:
that it is a unique and simple name, and it is easy to • No direct matches
pronounce. • Domain name available
• Protected by USTPO
Sunday, January 22, 2012 3

4. Logo
TySe of Logo: Wordmarks SyUbol
Name
Music
Publishing MMP Milan Music Publishing
“Music Can Put You In Any Mood You Want To Be In”
Colors
Beige-­‐ represents calm and relaxation Tagline
Brown-­‐ earJh tone; represents wholesomeness
Gray-­‐ conserYative; most neutIal of all shades
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5. Tagline
“Music Can Put You In Any Mood You Want To Be In”
•Effectively represents the company name
MMP
Milan Music Publishing
• Clients will buy our product based on the mood of their product
• Represents the product we offer
• LengJhy phrase but capt9res the point
• Competitors no different than MMP
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6. CorSorate Cult9re
Music Publishing Industry Songwriters
Movie/Film Composers
Industry
Creative Cultural Creative Cultural
Recording Industry
Industries Occupations Recording /Mix Engineers
Administrators
Advertising Industry
Creative
Twitter Networking Discipline Self Discipline
Facebook
Self Motivated
Sound Cloud
Social
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7. Mission Statement and MantIa
•The mission for Milan Music Publishing is to provide qualit-­‐copyIighted musical content for our
clients and customers.
•This mission statement will be memorized by ever contIactor and employee
• The mission statement is to provide the client and customer the confidence in our serYices and that
we will provided the best music for whatever needs that they may have.
• The mission statement will be posted on our website and posted in the home office.
• Tells the stor of the company in 30 seconds or less
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8. Competitive Brand Analysis
Competition Desired Competition
• Colors: Black, red, and white (Sony)
• Colors: Red and white (EMI)
• Colors: Red and white (EMI)
•Sony/ATV merged
• Colors: Silver, orange, and red (War/er
LederforU
Chappell)
• This logo is vibrant and bold. It is
• LederforU
also simple and stIaight forgard.
• Direct competitor.
Direct competitor.
• Tagline-­‐ “:Where Songs Live”
• Tagline-­‐ “Make.Believe”
Sunday, January 22, 2012 8

9. References
(n.a.)(n.d.). USTPO. RetIieved on Januar 2012 =om: hdS://www.uspto.gov/
(n.a.)(n.d.). EMI Music Publishing. RetIieved on Januar 2012 =om: hdS://www.emimusicpub.com/
(n.a.)(n.d.). War/er/Chapell Music. RetIieved on Januar 2012 =om: hdS://www.war/erchappell.com/
(n.a.)(n.d.). Sony Music. RetIieved on Januar 2012 =om: hdS://www.sonyUusic.com/
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