This document outlines a research goal, theoretical framework, and method for collecting and analyzing data from a research site to understand community values and unspoken beliefs. The method involves analyzing spoken rhetoric and what is left unsaid to understand how it strengthens community bonds and presents shared world views between the speaker and audience. Findings are presented through contextual and textual analysis with illustrations and conclusions.

2. RESEARCH GOAL

3. THEORETICAL FRAMEWORK

4. THE RESEARCH SITE
to government policy.

5. DATA COLLECTED

6. THE METHOD

7. THE METHOD 1. Speaker draws on
community values and
evokes beliefs that are left
unspoken
2. Unspoken invocation bonds
the audience and rhetor (speaker?)
as people who apparently see the
world in similar ways.
3. The presentation of the
matters that are unspoken
strengthens the “community” by
the public performance

8. DATA COLLECTION AND ANALYSIS

9. FINDINGS
CONTEXTUAL ANALYSIS
+
TEXTUAL ANALYSIS

10. ILLUSTRATION OF THE CONTEXTUAL
ANALYSIS

11. ILLUSTRATION OF THE TEXTUAL
ANALYSIS

12. CONCLUSION