The presentation for the 2019 SXSW Panelpicker process.

1. is the new
F O R S X S W 2 0 1 9
audiencenuance
C U R A T E D B Y

2. 01
THE PANEL
Inspired by a shift in demand for platforms
that accurately portray cultural experiences
and values, this PanelPicker presentation will
look at why these spaces are valuable and
how that value can be conveyed to different
audiences.

3. who are the speakers?

4. LISA ATIA
Chief Revenue Officer
Backstage Capital
SHARI STIELL-QUASHIE
Co-Founder
Shuga N' Spice Magazine
KAI WRIGHT
Lecturer
Columbia University
JANEL MARTINEZ
Multimedia Journalist
Ain't I Latina?
speakers

5. 02
WHY NOW
Because there's value in the long tail. We're
at a time where the US is becoming more
multicultural by the year. Overlooking
nuanced and niche cultural platforms means
losing on the immense buying power and
loyalty of these communities long term.
There is room for everyone in media.

6. what will I learn?

7. 03
WHAT'S IN IT FOR YOU
If you're interested in new media with a
spin, it's a chance to learn why culturally
nuanced platforms will change the
current media landscape and the financial
and social opportunities they will create.
takeaways

8. about the organizer

9. SHARI STIELL-QUASHIE
Shuga N' Spice Magazine is a print and digital magazine
putting a genuine view of Caribbean culture and lifestyle at
the forefront.
Alissa is a Brooklyn native born to
Jamaican/Guyanese parents. She holds
a Bachelor's in Entrepreneurship,
Education Policy, and Narrative Studies
from NYU. She is currently a Masters of
Arts candidate in Sociology in Education
at Columbia University.
founders
ALISSA JACQUES
Shari is Brooklyn native with experience
in entertainment and fashion PR, event
marketing, and data & analytics. Shari is
a Masters of Science candidate in
Strategic Communications at Columbia
University. She holds a Bachelor of Arts
from Bard College.

10. like the topic?
Vote for
Nuance is the New Audience
http://panelpicker.sxsw.com/vote