SlideShare a Scribd company logo
Social Media Marketing Plan By: Amelia, QianWei, Khairul, Idrees
Our Slogan NTU, a place where  study meets fun!
Objectives To get more students to enrol to NTU To build school spirit Students to be more active in social media
Target Audience Jc, poly-grads & working adults Current NTU students
Our Campaign Use social media platforms  Selected students & staff  Get students & staff to post videos & tweet Blog about their daily life & post to facebook Tweet fun facts about campus Post videos of campus
Duration 30 Days Because… ,[object Object]
Create enough buzz for NTU
Achieve our goals,[object Object]
Reinforcement of Brand Use social media  Attract more potential students  Reach out further Constantly updated changes
Brand Trust Comment on post Ask questions on Facebook page Follow their tweets Potential students learn & discover campus life
Listening Strategy Monitor tweets/facebookstatus updates of students & staff Study comments made Google analytics
Collecting Feedback Online surveys Reply emails Collect feedbacks through facebook/twitter/forums
Desired Campaign Outcome
Social Media Platforms Twitter YouTube Facebook
Conclusion Support our marketing plan Increase enrolment School sprit Active on social media
Thank You for your time!

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Ntu sm

Editor's Notes

  1. Khai 1-4
  2. Khai 1-4
  3. Qw-5-7life as it would be easier for potential students to be informed
  4. We feel 1 month is enough time to create enough buzz for NTU and achieve our goals
  5. Qw 5-7
  6. Ame 8-10then conventional methods of enrolment
  7. These potential students will have confidence and trust in NTU.
  8. Ame 8-10- check on how many people talk about NTU.
  9. Idrees 11-14