NTT DATA's Kernel approach allows companies to implement large-scale international Salesforce.com projects more cost-effectively and with faster roll-outs. The Kernel approach develops a central set of core CRM functionality that can then be rolled out to multiple markets, balancing global standardization with local customizations. It utilizes a single code branch and extension platform to efficiently develop the backend while allowing for localized frontend design and languages. NTT DATA provides global delivery by leveraging assets across regions through standardized processes to identify variations between markets.

1. NTT DATA Deutschland GmbH | Hans-Döllgast-Str. 26 | 80807 München | www.nttdata.com/de
Factsheet
Cost-Savings and High Speed Roll-Outs of
Large-Scale International Salesforce.com Projects by
using NTT DATA’s Kernel Approach
Complex projects are often jeopardized by differences in markets and/ or business areas increasing the
degree of sophistication, often resulting in delayed roll-outs and higher costs. With NTT DATA’s Kernel
approach you can overcome the challenges listed below by making use of a flexible platform for a gro-
wing IT landscape, implementing a kernel that is tested once and not with every country roll-out. With
business design and frontend implementation locally and backend development structured cost-effici-
ently through near-shoring you can be sure to have an excellent kernel base and fast roll-outs to locally
adapted markets, reflected in the add-ons to the kernel. NTT Data has the right, holistic and tailor-made
approach which covers all of the challenges you are likely to face.
n Alignment of markets or regions with central functional and technical standards
n Sufficient synergies for cost-effective implementation across markets
n Alignment with different business goals across markets
n Recognition of locally developed best practices across markets
n Differences in legal and regulatory frameworks across markets
n Differences in local IT systems and interfaces across markets
n International governance structure with all participating markets
n Same time-to-market needs across all markets
1. Kernel Approach
This special approach allows starting development of the solution on a local level and roll-out the base
CRM functionality to multiple markets in different regions based on the Salesforce.com Cloud-solution.
Development and maintenance of single code branch (kernel) with market-specific and local extensions
balance forces between central and local approach.
2. Extension Platform
The Kernel approach uses the extension platform (EP). From an architecture point of view this solution
includes Salesforce.com and an integrative component called extension platform (EP).
With this EP it is possible to easily connect additional localized systems to Salesforce and ensure that
based on the Kernel concept local business processes can be included and implemented and a fast and
inexpensive roll-out to localized markets can be realized.
Highlights
International Salesforce
projects are usually confronted
with the following challenges:

2. NTT DATA Deutschland GmbH | Hans-Döllgast-Str. 26 | 80807 München | www.nttdata.com/de
Factsheet
3. Global Delivery
The Kernel architecture leverages best global assets across regions and is yet flexible enough to cater
for market-specific requirements.
With the Kernel approach we follow a standardized process to identify and harmonize market variants
to meet the challenges in highly complex projects throughout several markets. After defining the KPIs
we create a solid basis for the Kernel approach and extension platform in accordance with global and
regional processes.
Our CRM expertise is provided by a “flying squad”. The Business design and frontend development will
be conducted by local teams in the native language. Cost-effective backend development is covered
through near-shoring.
Your contact:
Bojan Vlaski
Tel.: +49 (89) 9936-3222
Bojan.Vlaski@nttdata.com
NTT DATA – brief profile
NTT DATA is a leading IT services provider and global innovation partner headquartered in Tokyo,
with business operations in over 40 countries. Our emphasis is on long-term commitment, combining
global reach with local intimacy to provide premier professional services varying from consulting and
systems development to outsourcing. For more information, visit www.nttdata.com/de.
©NTTDATADeutschlandGmbH2015.PrintedinGermany
With the Kernel approach
we are able to take
advantage of the following: