The document discusses various ways to source content beyond creating it all yourself, including curating others' content with credit, gaining guest contributors, eliciting stories from your audience, partnering with schools for projects, and leveraging supporters for help while still being responsible for the bulk of content production. The key message is that there are strategies for supplementing your own content creation without having to produce all of it alone.

1. The Content Puzzle:
Who Creates All This Content?
Eric Gervase
Twitter @egervase Email eric@socialneedia.org

2. Content Curation
• You do not have to source ALL of the content
•Collect stories that you like from around the web and
share them with your audience
• This works on the blog through editorializing other
people’s content
• Also works on social media sites for quick, relevant
status updates
• Builds credibility and makes relationships with other
content producers
Twitter @egervase Email eric@socialneedia.org

3. Content Curation
Twitter @egervase Email eric@socialneedia.org

4. Guest Contributors
• Through curating others’ content, you begin to grow a
network of content producers that might want to
contribute
• Gain new audience
• Adds a new voice/flavor to your content
• May add a different specialty area of content that
you’re not capable of producing
• Ultimately “rounds out” the content that you
produce
Twitter @egervase Email eric@socialneedia.org

5. Elicit stories from your audience
• These tend to be the “heartfelt” stories
• Really gets to the meat of why people should help
you with your cause ($ and time)
• Gives the person sharing their story an incentive to
share with others
• Informs you on the things going on within your
organization
• Can create a wealth of information and become a
weekly/monthly topic on your blog or in your
newsletters
Twitter @egervase Email eric@socialneedia.org

6. Elicit stories from your audience
Twitter @egervase Email eric@socialneedia.org

7. Elicit Stories from Your Audience
Twitter @egervase Email eric@socialneedia.org

8. Partnering With Schools
• Mutual need
• Students have the need to work on client projects and get real
experience
• You have the need for low cost content and support in creating it
• Schools areoften looking for these types of
projects, make it easy on them
• Expectations
• You should have a defined vision of what you want and be able to
express it
• If it is a free/volunteer project, you need to know that there are
limits to what you can ask for
Twitter @egervase Email eric@socialneedia.org

9. PCAD Designathon
Twitter @egervase Email eric@socialneedia.org

10. LVC Digital Communications
Twitter @egervase Email eric@socialneedia.org

11. Syracuse University, comm.UNITY
Twitter @egervase Email eric@socialneedia.org

12. You Have a Choice
• Bulk of content production will fall on you
• How much of the content you are
responsible for is up to you
• Your challenge is to find ways to lean on
your supporters for help
Twitter @egervase Email eric@socialneedia.org