This presentation was delivered to university marketing students to teach a basic understanding of branding. Starbucks was used as the primary example of how a unique brand experience can be developed and evolve for customers.
9. How
Did
They
Do
It?
§ “Quality
in
a
product
or
service
is
not
what
the
supplier
puts
in.
It
is
what
the
customer
gets
out
and
is
willing
to
pay
for.”
§ Peter
Drucker,
influential
thinker
on
management
theory
11. A
New
Image…
§ "Throughout
the
last
four
decades,
the
Siren
has
been
there
through
it
all.
Now,
we've
given
her
a
small
but
meaningful
update
to
ensure
that
the
Starbucks
brand
continues
to
embrace
our
heritage
and
also
ensure
we
remain
relevant
and
poised
for
future
growth."