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February 10,
2023
First Usability Test Findings Presentation: APP Find a Park
Usability Test Report

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Crazy Egg Report
January 5th, 2022 – January 21st, 2022
Mouse-tracking visual representation of users clicks

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Homepage
• All the interest is concentrated on the first
30% section of the website.
• The interest drops down after the second
row of cards and after the third card on
the responsive version.
• User use the “Find a Park” banner option
as the most clicked section in all the
homepage.
• The cards section have a minimum
interaction as we can see how the interest
drops down and it is visible in the
heatmaps on the blue/cold zone.
• “Work for us” and “National Parks News”
are the most clicked cards on the
homepage.
• “Plan you visit” button has a considerable
number of clicks, considering it’s location.

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Dead Clicks
• There is a high level of dead clicks on the
Header, since users tend to click on the
banner to access to the information, but as
this is not clickable it’s a dead click.

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Clicks
• The states map is an important point of
interaction that users visit from the
homepage.
• Users interact more with the interactive
maps and the search by state drop down
that with the cards on the homepage.

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Recommendations
• Migrate the interactive map to the
homepage.
• On the Homepage: Elaborate a
component for “National Parks News”
(image 1) that have a differentiate section
and design a single banner for “Work for
us” (image 2).
• Re-think the “Plan your visit” button and
merge it with the “Find a park” banner by
creating a “booking” experience, where
users can filter the parks according to their
duration, type of users, dates, activities,
etc.
Image 1
Image 2

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Recommendations
• Merge the “Plan your visit” button and the
“Find a park” banner by creating a “booking”
experience, where users can filter the parks
according to:
o Duration
o Type of users
o Dates
o Activities
o Location
• Add top lists of parks to the homepage
periodically:
o Top 5 of the best hiking trails
o Top 5 of the best stargazing spots
o Know 5 Parks in Native American
Territory