This document provides national listener estimates for various NPR programs and stations in the United States for Fall 2009. It shows that Morning Edition had the most listeners of NPR produced shows with over 13 million and NPR stations overall had over 33 million listeners weekly. The document also separates out listener estimates for individual shows, weekend programs, and aggregated NPR programming and newscasts.
September 2010 survey of NPR Twitter users. The survey examines their news consumption habits, their interactions with NPR's Twitter activities, and compares them with NPR's Facebook users.
September 2010 survey of NPR Twitter users. The survey examines their news consumption habits, their interactions with NPR's Twitter activities, and compares them with NPR's Facebook users.
1. Audience Insight
and Research
National NPR Program Estimates
Fall 2009, Total US, Persons 12+
NPR Produced Shows Stations Listeners
Morning Edition 680 13,304,000
All Things Considered 669 12,422,200
Weekend Edition (Sat & Sun) 654 5,372,200
Weekend Edition Saturday 647 3,698,400
Weekend Edition Sunday 643 3,066,200
Talk of the Nation 328 3,199,800
Wait Wait…Don t Tell Me
Wait Wait…Don’t Tell Me 555 3,010,600
3 010 600
Weekend All Things Considered 616 1,974,900
Tell Me More 74 632,400
NPR Stations 902 33,890,100
(BASED ON MONDAY‐SUNDAY 6AM‐12MIDNIGHT, INCLUDING
PRI, APM, AND LOCAL PROGRAMMING)
NPR Programming & NPR Newscasts
NPR Programming & NPR Newscasts 908 27,064,100
27 064 100
(BASED ON ALL NPR PRODUCED SHOWS – AS LISTED ABOVE) AND
ACQUIRED SHOWS (I.E. CAR TALK, FRESH AIR, ETC)
SOURCE: ACT 1 BASED ON ARBITRON NATIONWIDE, BASED ON PROGRAM BROADCAST TIMES, MONDAY‐SUNDAY, MIDNIGHT TO MIDNIGHT.