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PT4427 New Product Development Project John Cussen                 0655457 Whiplash Rehabilitation Device
Project  Justification A 2004 survey carried out by Daniel G. Baldyga showed that… 10% of ‘whiplash’ victims became totally disabled. 60% of victims needed long term treatment for recurrence of the injury.  25% of victims feel the injuries for up to 6 months. Whiplash Rehabilitation Device
Project  Justification 1 physiotherapy session a week.  this is the only correct treatment received. there are only manual exercise programmes to be done at home. these are exercises that offer harm as much as they do help.  this is why I believe this to be an area of the market that can be exploited by the creation of a product focused on home rehabilitation.   Whiplash Rehabilitation Device
Novel  Aspects Low cost of manufacture means physiotherapists have the option of allowing patients to take device home. Can be used..   Standing   Sitting   Lying down   While doing other activities Whiplash Rehabilitation Device
Novel  Aspects Because it can be used in different positions & while doing different activities, the device remains comfortable over a longer period of time Device is portable so can be used anywhere, anytime.. Encouraging patient to do required sets of exercises per day. Whiplash Rehabilitation Device
Manufacturing  Ability Whiplash Rehabilitation Device
Design Whiplash Rehabilitation Device
Proof  of  Concept Whiplash Rehabilitation Device
Proof  of  Concept Whiplash Rehabilitation Device

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Npdp Presentation

  • 1. PT4427 New Product Development Project John Cussen 0655457 Whiplash Rehabilitation Device
  • 2. Project Justification A 2004 survey carried out by Daniel G. Baldyga showed that… 10% of ‘whiplash’ victims became totally disabled. 60% of victims needed long term treatment for recurrence of the injury. 25% of victims feel the injuries for up to 6 months. Whiplash Rehabilitation Device
  • 3. Project Justification 1 physiotherapy session a week. this is the only correct treatment received. there are only manual exercise programmes to be done at home. these are exercises that offer harm as much as they do help. this is why I believe this to be an area of the market that can be exploited by the creation of a product focused on home rehabilitation. Whiplash Rehabilitation Device
  • 4. Novel Aspects Low cost of manufacture means physiotherapists have the option of allowing patients to take device home. Can be used.. Standing Sitting Lying down While doing other activities Whiplash Rehabilitation Device
  • 5. Novel Aspects Because it can be used in different positions & while doing different activities, the device remains comfortable over a longer period of time Device is portable so can be used anywhere, anytime.. Encouraging patient to do required sets of exercises per day. Whiplash Rehabilitation Device
  • 6. Manufacturing Ability Whiplash Rehabilitation Device
  • 8. Proof of Concept Whiplash Rehabilitation Device
  • 9. Proof of Concept Whiplash Rehabilitation Device