Know anyone with back pain? Recovery's hard, and there aren't any good tools to help. We're fixing that. Check out www.backtrackwear.com for more.

1. Powered by TandemLaunch
August 2014

2. The problem: Back pain
Back pain is a very big problem.
Out of all the big health issues that
everybody talks about, you don’t hear
much about back pain. But…
Back pain is the most common cause of
work-related disability,
The second greatest reason for doctor
visits,
And the leading cause of reduced
physical function in North Americans
under age 50.
That’s a big deal.

3. Most of these patients never fully recover. Why not?
Living with back pain is hard. Recovery is harder.
Back pain patients spend a lot of
money and time with rehab
professionals in a clinical setting:
Over 50 million hours and $8 billion
last year in the USA alone.
Most of these patients never fully recover.
Why not?

4. Recovery is hard because you can’t see it.
The biggest obstacle to recovery
is when patients can’t see
themselves making any progress.
This is a really hard problem.
Recovery takes time, and it’s
really demotivating when days,
weeks, or months go by without
feeling like you’re getting
anywhere.
So people give up.

5. Patients get demotivated, quit
therapy, and don’t recover.
When you can’t see recovery…
THIS IS A BILLION DOLLAR PROBLEM
THAT NO ONE IS SOLVING!
Clinics lose their patients to disengagement,
can’t help them get better, and lose revenue.
Disability, insurance, and workers’ compensation
payers get stuck with the bill long-term:
tens of billions of dollars each year.

6. Introducing Backtrack.
The recovery tool for back pain.
See your recovery, with your own eyes.

7. What is Backtrack?
It’s a small patch you wear on your back,
which talks to your smartphone and
keeps track of how you move.
Feeling pain? Just give the patch a quick
tap. Now Backtrack knows when you
hurt, and what you were doing.
Making progress today? Moving more?
Feeling less pain? That’s great!
Backtrack helps you see your recovery.

8. See your recovery, with your own eyes.
Less pain, more activity, healthier movement.
This is what recovery looks like.

9. Backtrack sees you in a unique and powerful way.
Existing wearables all track you as a
single point in space. That’s good enough
to track how much you’re moving, but
can’t really show how you’re moving.
Backtrack sees you as a shape.
It’s a more natural way to track
activity, and gives you more
insight into how you move.

10. This is what recovery looks like.
Less pain.
More activity.
More fluid, natural movement.
Step by step, day by day.

11. Backtrack is the missing piece.
If patients can see that
they’re making progress;
If therapists can show
patients their improvement;
If clinics can keep their
patients coming back;
Then Backtrack solves a
billion-dollar problem.

12. Target customer:
Clinics.
Backtrack’s road map:
1. Short term. 2. Medium term. 3. Long term.
Target customer:
Early adopters.
Product:
Wearable device + app.
Channel:
Kickstarter.
Value proposition:
Help you recover.
Addressable market:
$1-10M
Target customer:
Payers.
Product:
Devices + subscription software.
Channel:
Vendor partners.
Value proposition:
Retain + treat patients better.
Addressable market:
$10-100M
Product:
Software suite.
Partners:
Manufacturers + vendors.
Value proposition:
Huge long term $ savings.
Addressable market:
$1B+

13. Fall 2013: Winter/Spring 2014 Summer 2014
Our timeline so far…
-Full team of 6 assembled
in Montreal
-Research-grade
prototype complete
-Worn by first patients +
beginning first clinical
research study
-Alex & Alex meet;
Initial idea for Backtrack
is born
-Early proof-of-concept
prototyping
-Early validation with
clinics, researchers, and
back pain patients
-$500,000 incubation
investment with
TandemLaunch, an early-
stage incubator in
Montreal, Canada
-Prototype development
and iteration
-First IP written and filed

14. 1. Build functional
end-to-end MVP
2a. Pre-sale to early
adopters via Kickstarter
2b. Start research trials: do
the ground work
3. Approach clinics via
channel partners
Now Fall 2015
…and the short term agenda:
Before approaching the clinics on a large scale via vendor partners, we
are validating Backtrack in two important ways:
1) Releasing an early version on Kickstarter, to get input and revenue
from early adopters;
2) Establishing research trials, to scientifically evaluate Backtrack in the
clinic.

15. Why this strategy?
Well, everyone seems to love the agile
approach to healthcare innovation…

16. …But wearable health just doesn’t have strong
enough scientific backing to be that clinically useful.

17. The startup that wins the rehab market will:
Correctly balance lean, agile development with
rigorous, scientific validation;
Solve real medical problems with market-driven,
consumer-validated products;
Unlock a whole new market in between ‘pure
consumer’ and ‘pure medical’: similar to what
AirBNB did for the hospitality industry;
Solve a billion dollar problem and make a big
difference in the world.

18. Alex Daskalov is a generalist software developer
and lead problem-solver at Backtrack. After developing
an interest in solving new problems with bio-sensing
wearable technology, Alex cofounded Backtrack along
with Alex Danco in the fall of 2013.
Meet the founding team:
Alex Danco’s background is in neuroscience: he
completed his Master’s degree in the neurobiology of
chronic pain in 2013, in the laboratory of Dr. Laura Stone at
McGill University. Seeing a need in the market, Alex moved
over to the startup world where he met Alex Daskalov in
the summer of 2013.
TandemLaunch creates and finances early-stage
companies in the consumer electronics field, in
collaboration with universities and industry partners across
the world. Backtrack has been an incubated investment at
TandemLaunch since December 2013.

19. Meet the full team:
Alex Danco + Alex Daskalov,
Cofounders.
Dr. Ladan Mahabadi + Alan Schoen,
Data scientists and machine learning experts.
Kayhan Qaiser + Clara Knowles,
App & hardware development interns
Dr. Geoff Dover, lead researcher
Associate professor, Concordia University

20. Powered by TandemLaunch
Thank you!
www.backtrackwear.com