The document outlines key findings from a white paper regarding communications strategies used by Greater Kansas City nonprofits, including an average annual communications budget of $29,000. The most common channels for outreach are websites, print materials, and social media, with a significant focus on personal visits and events for generating donations. Additionally, it highlights upcoming trends such as the adoption of text messaging and smartphone apps for communication within the next two years.

1. CALL 913-344-1436 TO REQUEST YOUR COPY OF THE WHITE PAPER. ASCENDINTEGRATEDMEDIA.COM | NPCONNECT.ORG
Top-Line Findings
$29,000
Average annual communications
budget
4 most used communications
channels
• Websites
• Print informational brochures
• Print fundraising appeals
• Press releases
5 key communications marketing
investment areas
• Website
• Print newsletter
• Print fundraising appeal
• Print informational brochure
• Annual report
2 most successful vehicles for
generating donations
• Personal visits
• Events
71% of KC nonprofits use
social media
60%
Do not have a dedicated full-time
communications/marketing staff
person
Greater Kansas City
Nonprofits By the Numbers
How greater Kansas City nonprofits communicate
with their donors, volunteers, clients and patrons
WHAT YOU’LL FIND IN THE
WHITE PAPER
Key findings for nonprofits
with ≤ $500K annual
organization budget
Communications programs
Communicating with
different audiences
Social media
What works best
Future communications
channels
80%
Have a donor base between 45 and 64
years old
37%
Have an annual organization budget of
less than $500,000
34% of those using social
media post videos on
YouTube
25%
Hold fundraising luncheons
20%
Have a volunteer base between 18
and 34 years old, and 1% of those
volunteers are represented in the
donor base
20%
Plan to add text messaging as a
communications channel within two
years
13%
Plan to add a smartphone app as a
communications channel within the
next two years
12%
Use billboards