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May 2017 India Agricultural Implements Market Outlook to 2021
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TABLE OF CONTENTS
1. Executive Summary
1.1. Overview
Genesis and Farm Power Availability
Farm Holding Structure
Status of Farm Mechanization
1.2. Agricultural Implements Market Size
Rotavators Market
Agricultural Sprayers Market
Cultivators Market
Mould Board (MB) Plough Market
Seed and Fertilizer Drill Market
Harrows Market
Tiller Market
Snapshot of Other Agricultural Implements Market
1.3. Future Outlook for India Agricultural Implements Market
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Consolidated Research Approach
Market Sizing – Agricultural Implements Market
Limitations
3. India Agricultural Implements Market
3.1. Overview
Genesis and Timeline
Farm Power Availability and Cropping Intensity
Size of Land Holdings
Status of Farm Mechanization

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3.2. Value Chain
3.2.1. Scenario 1 (OEM Representative Model)
3.2.2. Scenario 2 (Direct Channel)
3.3. India Agricultural Implements Market Size by Value,
FY’2011-FY’2016
3.4. Product Portfolio of Major Companies India Agricultural
Implements Market
Rotavators
Agricultural Sprayers
Cultivators
MB Plough
Seed and Fertilizer Drill
Harrows
Mini/Power Tiller
4. Rotavators Market
4.1. Rotavators Market Size By Sales Volume and Value,
FY’2011-FY’2016
4.2. Rotavators Market Segmentation, FY’2016
4.2.1. By Gear Speed (Single Speed, Multispeed and
Others) on the basis of Sales Volume and Value, FY’2016
4.2.2. By Width on the basis of Sales Volume, FY’2016
4.2.3. By Type (Blade/Tine) on the basis of Sales Volume,
FY’2016
4.3. Regional Demand, Customer Preference, Warranty Period
and Annual Usage for Rotavators
5. Agricultural Sprayers Market
5.1. Agricultural Sprayers Market Size By Sales Volume and
Value, FY’2011-FY’2016

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5.2. India Agricultural Sprayers Market Segmentation By
Manual/Power on the basis of Sales Volume and Value,
FY’2016
5.2.1. India Power Sprayer Market Segmentation By Type
(Battery/Motor) on the basis of Sales Volume and Value,
FY’2016
and Others for Agricultural Sprayers
6. Cultivator Market
6.1. India Cultivator Market Size by Sales Volume and Value,
FY’2011-FY’2016
6.2. India Cultivator Market Segmentation by Tines on the
basis of Sales Volume and Value, FY’2016
and Annual Usage for Agricultural Cultivator
7. Mould Board (MB) Plough Market
7.1. India MB Plough Market Size by Sales Volume and Value,
FY’2011-FY’2016
7.2. India MB Plough Market Segmentation by Type
(Reversible/Non-Reversible) on the basis of Sales Volume and
Value, FY’2016
7.2.1. India Reversible MB Plough Market Segmentation By
Number of Furrows (Boards) on the basis of Sales Volume and
Value, FY’2016
7.2.2. India Non-Reversible MB Plough Market
Segmentation by Number of Furrows (boards) on the basis of
Sales Volume and Value, FY’2016
7.3. Regional Demand and Customer Preference for MB
Plough
8. Seed and Fertilizer Drill Market

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8.1. Seed and Fertilizer Drill Market Size by Sales Volume and
8.2. Seed and Fertilizer Drill Market Segmentation By Number
of Rows on the basis of Sales Volume and Value, FY’2016
8.3. Regional Demand, Customer Preference and Annual
Usage for Agricultural Seed and Fertilizer Drills
9. Agricultural Harrows Market
9.1. India Harrows Market Size by Sales Volume and Value,
FY’2011-FY’2016
9.2. India Harrow Market Segmentation by Type
(Power/Disc) on the basis of Sales Volume and Value, FY’2016
9.2.1. India Disc Harrow Market Segmentation by Number
of Discs on the basis of Sales Volume and Value, Fy’2016
9.2.2. India Power Harrow Market Segmentation by
Number of Rotors on the basis of Sales Volume and Value,
FY’2016
9.3. Regional Demand, Customer Preference and Annual
Usage for Agricultural Harrows
10. Tiller Market
10.1. India Tiller Market Size by Sales Volume and Value,
FY’2011-FY’2016
10.2. India Agricultural Tiller Market Segmentation by Type
(Power and Mini Tiller) on the basis of Sales Volume and
10.2.1. India Mini-Tiller Market Segmentation by
Horsepower on the basis of Sales Volume and Value, FY’2016
10.2.2. India Power Tiller Market Segmentation by
Horsepower on the basis of Sales Volume and Value, FY’2016
and Fuel Usage for Tillers

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11. Snapshot of Other Agricultural Implements Market in
India
12. Competition Landscape of Major Players in India
Agricultural Implements Market
12.1. Tiller Market by Sales Volume, FY’2016
12.2. Agricultural Sprayers by Sales Volume, FY’2016
12.3. Rotavator Market by Sales Volume, FY’2016
13. India Agricultural Implements Market Future Outlook
14. Company Profile of Major Players in India Agricultural
Implements Market
14.1. Greaves Cotton Limited
14.1.1. Financial Performance
14.2. Honda Siel Power Products Limited
14.3. V.S.T. Tillers Tractors Ltd.
14.4. Tirth Agro Technology Pvt. Ltd (Shaktiman)
14.5. Kerala Agro Machinery Corporation Ltd.
14.6. Beri Udyog Pvt. Ltd. (Fieldking)
14.7. ASPEE Group of Companies
14.8. Lemken India Agro-Equipment
14.9. Krishi Yantra Laghu Udyog (Farmking)
14.10. Bull Agro (The AV Group)
14.11. SAECO Agrotech (Yodha)
14.12. Shri Sai Agro Equipments

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15. Government Regulation, Initiatives, Subsidies and
Challenges in India Agricultural Implements Market
15.1. Regulatory
Excise Duty and Taxes
Testing and Certification
Emission Standard
15.2. Government Initiatives and Subsidies
National Food Security Mission
Rashtriya Krishi Vikas Yojna
Sub-Mission on Agricultural Mechanization
Agricultural Marketing Infrastructure
Budget 2016
15.3. Challenges in India Agricultural Implements Market
16. Macro-Economic Factors Impacting India Agricultural
Implements Market
16.1. Expenditure on Agriculture and Allied Sectors
16.2. Export of Agricultural Commodities
16.3. Area under Food Grain Cultivation
16.4. Net Irrigated Area
17. Analyst Recommendations
17.1. Central and State Governments, Banking and Financial
Institutions
17.2. Existing and New Manufacturers
Disclaimer
Contact Us

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LIST OF FIGURES
Figure 3-1: Value Chain Analysis in India Agricultural
Implements Market (OEM Representative Model)
Figure 3-2: Value Chain Analysis in India Agricultural
Implements Market (Direct Channel)
Figure 3-3: India Agricultural Implements Market Size on the
basis of Revenue in INR Crore and Growth Rate in Percentage
(%), FY’2011-FY’2016
Figure 3-4: India Agricultural Implements Market
Segmentation by Product Category (Rotavators, Harrows,
Tillers, MB Ploughs, Cultivators, Seed and Fertilizer Drills,
Sprayers and Others) on the basis of Revenue in Percentage
(%), FY’2011-FY’2016
Segmentation by Product Category (Rotavators, Harrows,
Tillers, MB Ploughs, Cultivators, Seed and Fertilizer Drills,
Sprayers and Others) on the basis of Sales Volume in
Percentage, FY’2016
Figure 4-1: India Rotavators Market Size on the basis of
Revenue in INR Crore and Growth Rate in Percentage (%),
FY’2011-FY’2016
Figure 4-2: India Rotavators Market Size on the basis of Sales
Volume in Units and Growth Rate in Percentage (%), FY’2011-
FY’2016
Figure 4-3: India Rotavators Market Segmentation by Gear
Speed (Single/Multispeed and Others) on the basis of Sales
Volume in Percentage (%), FY’2016

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Figure 4-4: India Rotavators Market Segmentation by Gear
Speed (Single/Multispeed and Others) on the basis of Revenue
in Percentage (%), FY’2016
Figure 4-5: India Rotavators Market Segmentation by Width on
the basis of Sales Volume in Percentage (%), FY’2016
Figure 4-6: India Rotavators Market Segmentation by Type
(Blade/Tine) on the basis of Sales Volume in Percentage (%),
FY’2016
Figure 5-1: India Agricultural Sprayers Market Size on the basis
of Revenue in INR Crore and Growth Rate in Percentage (%),
FY’2011-FY’2016
Figure 5-2: India Agricultural Sprayers Market Size on the basis
of Sales Volume in Units and Growth Rate in Percentage (%),
FY’2011-FY’2016
Figure 5-3: India Agricultural Sprayers Market Segmentation
by Manual/Power on the basis of Sales Volume in Percentage
(%), FY’2016
by Manual/Power on the basis of Revenue in Percentage (%),
FY’2016
by Power Sprayers on the basis of Sales Volume in Percentage
(%), FY’2016
by Power Sprayers on the basis of Revenue in Percentage (%),
FY’2016
Figure 6-1: India Cultivator Market Size on the basis of
FY’2011-FY’2016

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Figure 6-2: India Cultivator Market Segmentation by Tines on
the basis of Sales Volume in Percentage (%), FY’2016
Figure 6-3: India Cultivator Market Segmentation by Tines on
the basis of Revenue in Percentage (%), FY’2016
Figure 7-1: India MB Plough Market Size on the basis of
FY’2011-FY’2016
Figure 7-2: India MB Plough Market Size on the basis of Sales
FY’2016
Figure 7-3: India Reversible MB Plough Market Segmentation
Type (Reversible/Non-Reversible) on the basis of Sales Volume
in Percentage (%), FY’2016
Type (Reversible/Non-Reversible) on the basis of Revenue in
Percentage (%), FY’2016
by Number of Furrows on the basis of Sales in Percentage (%),
FY’2016
by Number of Furrows on the basis of Revenue in Percentage
(%), FY’2016
Figure 7-7: India Non-Reversible MB Plough Market
Segmentation Type (Reversible/Non-Reversible) on the basis
of Sales Volume in Percentage (%), FY’2016
Figure 7-8: India Non-Reversible MB Plough Market
Segmentation Type (Reversible/Non-Reversible) on the basis
of Revenue in Percentage (%), FY’2016

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Figure 8-1: India Seed and Fertilizer Drill Market Size on the
basis of Revenue in INR Crore and Growth Rate in Percentage
(%), FY’2011-FY’2016
Figure 8-2: India Seed and Fertilizer Drill Market Size on the
basis of Sales Volume in Units and Growth Rate in Percentage
(%), FY’2011-FY’2016
Figure 8-3: India Seed and Fertilizer Drill Market Segmentation
by Number of Rows on the basis of Sales Volume in Percentage
(%), FY’2016
Figure 8-4: India Seed and Fertilizer Drill Market Segmentation
by Number of Rows on the basis of Revenue in Percentage (%),
FY’2016
Figure 9-1: India Harrows Market Size on the basis of Revenue
in INR Crore and Growth Rate in Percentage (%), FY’2011-
FY’2016
Figure 9-2: India Harrows Market Size on the basis of Sales
FY’2016
Figure 9-3: India Harrows Market Segmentation by Type
(Power/Disc) on the basis of Sales in Units, FY’2016
Figure 9-4: India Harrows Market Segmentation by Type
(Power/Disc) on the basis of Revenue in Percentage (%),
FY’2016
Figure 9-5: India Disc Harrows Market Segmentation by
Number of Discs on the basis of Sales Volume in Percentage
(%), FY’2016
Figure 9-6: India Disc Harrows Market Segmentation by
Number of Discs on the basis of Revenue in Percentage (%),
FY’2016

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Figure 9-7: India Power Harrows Market Segmentation by
Number of Rotors on the basis of Sales Volume in Percentage
(%), FY’2016
Figure 9-8: India Power Harrows Market Segmentation by
Number of Rotors on the basis of Revenue in Percentage (%),
FY’2016
Figure 10-1: India Tillers Market Size on the basis of Revenue in
INR Crore and Growth Rate in Percentage (%), FY’2011-
FY’2016
Figure 10-2: India Tiller Market Size on the basis of Sales
FY’2016
Figure 10-3: India Agricultural Tiller Market Segmentation by
Type (Power/Mini) on the basis of Sales Volume in Percentage
(%), FY’2011-FY’-2016
Figure 10-4: India Agricultural Tiller Market Segmentation by
Type (Power/Mini) on the basis of Revenue in Percentage (%),
FY’2011-FY’-2016
Figure 10-5: India Mini-Tiller Market Segmentation by
Horsepower on the basis of Sales Volume in Percentage (%),
FY’2016
Figure 10-6: India Mini-Tiller Market Segmentation by
Horsepower on the basis of Revenue in Percentage (%), FY’2016
Figure 10-7: India Power-Tiller Market Segmentation by
FY’2016
Figure 10-8: India Power-Tiller Market Segmentation by
FY’2016

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Figure 11-1: India Other Agricultural Implements Market Size
on the basis of Revenue in INR Crore and Growth Rate in
Percentage (%), FY’2011-FY’2016
Figure 13-1: Future Outlook for India Agricultural Implements
Market on the basis of Revenue in INR Crore and Growth Rate
in Percentage (%), FY’2017-FY’2021
Figure 13-2: Future Outlook for India Agricultural Implements
Market on the basis of Sales Volume in Thousand Units and
Growth Rate in Percentage (%), FY’2017-FY’2021
Segmentation by Product Categories on the basis of Revenue in
Figure 14-1: Greaves Cotton Ltd. Annual Turnover from
Operations on the basis of Revenue in INR Crore and Growth
Rate in Percentage (%), FY’2011-FY’2016
Figure 14-2: Greaves Cotton Ltd. Revenues Streams by Product
Category on the basis of Revenue in Percentage (%), FY’2013-
FY’2016
Figure 14-3: Capital Employed by Greaves Cotton in INR Crore
and Growth Rate in Percentage (%), FY’2011-FY’2016
Figure 14-4: Greaves Cotton Profit after Tax in INR Crore and
Growth Rate in Percentage (%), FY’2011-FY’2016
Figure 14-5: Greaves Cotton Annual Turnover from the Sale of
Power Tillers on the basis of Revenue in INR Crore and Growth
Rate in Percentage (%), FY’2011-FY’2016
Figure 14-6: Honda Siel Power Products Ltd. Annual Turnover

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Figure 14-7: Honda Siel Power Products Ltd. Revenue Streams
by Product Category (Generator/Water Pumps/Engines and
Others) on the basis of Revenue in Percentage (%), FY’2016
Figure 14-8: Domestic and Export Revenue of Honda Siel
Power Products Ltd. on the basis of Revenue in INR Crore,
FY’2011-FY’2016
Figure 14-9: Honda Siel Power Products Ltd. Profit After Tax in
INR Crore and Growth Rate in Percentage (%) , FY’2011-
FY2016
Figure 14-10: VST Tiller Tractor Ltd. Annual Turnover from
Operations in INR Crore and Growth Rate in Percentage (%),
FY’2012-FY’2016
Figure 14-11: VST Tiller Tractor Ltd. Profit after Tax in INR
Lakh and Growth Rate in Percentage (%), FY’2012-FY’2016
Figure 14-12: Tirth Agro Technology Pvt. Ltd. Annual Turnover
Figure 14-13: Tirth Agro Technology Pvt. Ltd. Revenue Streams
by Product Category (Tillers/Agricultural Implements/Others)
on the basis of Revenue in Percentage (%), FY’2016
Figure 14-14: Tirth Agro Technology Pvt. Ltd. Profit After Tax
FY’2016
Figure 14-15: Beri Udyog Pvt. Ltd Revenue from Operations in
FY’2016
Figure 14-16: Beri Udyog Pvt. Ltd Revenue Streams by Product
Category on the basis of Revenue in Percentage (%), FY’2016
Figure 14-17: Beri Udyog Pvt. Ltd Profit After Tax in INR Crore
and Growth Rate in Percentage (%), FY’2011-FY’2016

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Figure 14-18: Beri Udyog Pvt. Ltd Revenue from Operations by
Domestic/Export Income (and other income) in INR Crore,
FY’2014-FY’2016
Figure 14-19: ASPEE Group of Companies Revenue from
Operations in INR Crore and Growth Rate in Percentage (%),
FY’2011-FY’2016
Figure 14-20: ASPEE Group of Companies Profit after Tax in
FY’2016
Figure 14-21: Lemken India Agro-Equipment Revenue from
Operations in INR Lakh and Growth Rate in Percentage (%),
FY’2011-FY’2016
Figure 16-1: Expenditure on Agriculture and Allied Sectors in
India in INR Billion and Growth Rate in Percentage (%),
FY’2011-FY’2021
Figure 16-2: Export of Agricultural Commodities by India on
the basis of Revenue in INR Billion, FY’2011-FY’2021
Figure 16-3: Area under Food Grain Cultivation in India in
Million Hectares, FY’2011-FY’2021
Figure 16-4: Net Irrigated Area in India in Million Hectares,
FY’2011-FY’2021

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LIST OF TABLES
Table 2-1: Other Implements in India Agricultural Implements
Market
Table 3-1: Genesis of Agricultural Mechanization in India, 1942-
2016
Table 3-2: Traditional Vs Current Farming Practices in India on
the basis of Farm Operation
Table 3-3: Sources of Farm Power Available in India on the
basis of Kilowatt per Hectare, 2005-2013
Table 3-4: Changes in Cropping Intensity, Power Availability
and Productivity on Indian Farms, 1975-2013
Table 3-5: All India Rainfall Distribution by Monsoon in
Millimeters, 1992-2015
Table 3-6: Number of Farm Holdings in Thousands, Area of
Holdings in Thousand Hectares and Average Size of Farm
Holdings in Hectares, 2001-2011
Table 3-7: Ceilings on Land Holdings by States in India in
Acres, 2015
Table 3-8: The Level of Mechanization in India by Crops on the
basis of Operation in Percentage (%), 2014
Table 3-9: Minimum Support Price by Commodity (Paddy,
Jowar, Cotton, Maize and Others) in INR, 2011-2016

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Table 3-10: Key Developments in India Agricultural
Implements Market, FY’2011-FY’2016
Table 3-11: Major Companies in Rotavators Market by Product
Model, Price and Technical Specification
Table 3-12: Major Companies in Agricultural Sprayers Market
by Product Model, Price and Technical Specification
Table 3-13: Major Companies in Cultivators Market by Product
Table 3-14: Major Companies in MB Plough Market by Product
Table 3-15: Major Companies in Seed and Fertilizer Drill
Market by Product Model, Price and Technical Specification
Table 3-16: Major Companies in Harrows Market by Product
Table 3-17: Major Companies in Mini/Power Tiller Market by
Product Model, Price and Technical Specification
Table 4-1: Key Development in India Rotavators Market,
FY’2011-FY’2016
Table 4-2: India Rotavators Market Segmentation by Gear
Speed (Single/Multispeed and Others) on the basis of Revenue
in INR Crore and Sales Volume in Units, FY’2016
Table 4-3: Key Takeaways and Technical Specifications of
Rotavators by Gear Speed, FY’2016
Table 4-4: Key Takeaways for Rotavators Market by Width,
FY’2016
Table 4-5: India Rotavators Market Segmentation by Type
(Blade/Tine) on the basis of Sales Volume in Units, FY’2016
Table 4-6: Regional Demand, Customer Preference, Warranty
Period and Annual Usage in India Rotavator Market, FY’2016

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Table 5-1: Key Developments in India Agricultural Sprayers
Market, FY’2011-FY’2016
Table 5-2: India Agricultural Sprayers Market Segmentation by
Manual/Power on the basis of Sales Volume in Units and
Revenue in INR Crore, FY’2016
Table 5-3: Key Developments in India Agricultural Sprayers by
Manual and Power Sprayers
Table 5-4: India Agricultural Sprayers Market Segmentation by
Power Sprayers on the basis of Sales Volume in Units and
Table 5-5: Key Developments in India Power Agricultural
Sprayers on the basis of Battery and Motorized Sprayers
Period and Annual Usage in India Agricultural Sprayers
Market, FY’2016
Table 6-1: Key Development in India Cultivator Market,
FY’2011-FY’2016
Table 6-2: India Cultivator Market Size on the basis of Sales
FY’2016
Table 6-3: India Cultivator Market Segmentation by Tines on
the basis of Sales Volume in Units and Revenue in INR Crore,
FY’2016
Table 6-4: Key Developments in India Cultivator Market by
Tines, FY’2016
Period and Annual Usage in India Cultivator Market, FY’2016
Table 7-1: Key Development in India MB Plough Market,
FY’2011-FY’2016

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Table 7-2: India MB Plough Market Segmentation by Type
(Reversible/Non-Reversible) on the basis Sales Volume in
Units and of Revenue in INR Crore, FY’2016
Table 7-3: Key Development in India MB Plough Market by
Type (Reversible/Non-Reversible), FY’2016
Table 7-4: India Reversible MB Plough Market Segmentation by
Number of Furrows on the basis of Sales Volume in Units and
Table 7-5: Key Takeaways and Technical Specifications for
Reversible MB Ploughs by Number of Furrows, FY’2016
Table 7-6: India Non-Reversible MB Plough Market
Segmentation by Number of Furrows on the basis of Revenue
in INR Crore and Sales Volume in Units, FY’2016
Table 7-7: Key Takeaways and Technical Specifications of Non-
Reversible MB Ploughs by Number of Furrows, FY’2016
Table 7-8: Regional Demand and Customer Preference in India
MB Plough Market, FY’2016
Table 8-1: Key Development in India Seed and Fertilizer Drill
Table 8-2: India Seed and Fertilizer Drill Market Segmentation
By Number of Rows on the basis of Sales Volume in Units and
Table 8-3: Technical Specifications of Seed and Fertilizer Drills
by Number of Rows, FY’2016
Table 8-4: Regional Demand, Customer Preference and Annual
Usage in India Agricultural Seed and Fertilizer Drill Market,
FY’2016
Table 9-1: Key Development in India Harrows Market, FY’2011-
FY’2016

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Table 9-2: India Harrows Market Segmentation by Type
(Power/Disc) on the basis of Sales Volume in Units and
Table 9-3: Key Developments in India Harrows Market By
Type, FY’2016
Table 9-4: India Disc Harrows Market Segmentation by
Number of Discs on the basis of Sales Volume in Units and
Table 9-5: Key Takeaways and Technical Specifications for Disc
Harrows by Number of Discs, FY’2016
Table 9-6: India Power Harrows Market Segmentation by
Number of Rotors on the basis of Revenue in INR Crore and
Sales Volume in Units, FY’2016
Power Harrows by Number of Rotors, FY’2016
Table 9-8: Regional Demand, Customer Preference and Annual
Usage in India Agricultural Harrows Market, FY’2016
Table 10-1: Key Development in India Tiller Market, FY’2011-
FY’2016
Table 10-2: India Tiller Market Segmentation by Type
(Power/Mini) on the basis of Sales Volume in Units, FY’2011-
FY’-2016
Table 10-3: India Agricultural Tiller Market Segmentation by
Type (Power/Mini) on the basis of Revenue in INR Crore,
FY’2011-FY’-2016
Table 10-4: India Mini-Tiller Market Segmentation by
Horsepower on the basis of Revenue in INR Crore and Sales
Volume in Units, FY’2016
Mini-Tillers by Horsepower, FY’2016

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Table 10-6: India Power Tiller Market Segmentation by
Horsepower on the basis of Sales Volume in Units and Revenue
in INR Crore, FY’2016
Power Tillers by Horsepower, FY’2016
Period and Fuel Usage in India Tiller Market, FY’2016
Table 11-1: Other Agricultural Implements on the basis of Farm
Operation Process in India
Implements Market (FY’2017-FY’2021)
Table 13-2: India Agricultural Implements Market
Segmentation by Product Categories on the basis of Revenue in
INR Crore, FY’2017-FY’2021
Segmentation by Product Categories on the basis of Sales
Volume in Units, FY’2017-FY’2021
Segmentation by Product Categories on the basis of Sales
Volume in Percentage (%), FY’2017-FY’2021
Implements Market by Product Category (Rotavators, Tillers,
Cultivators, Harrows and Other Implements), FY’2017-FY’2021
Table 14-1:Competitive Landscape for Greaves Cotton Ltd.
including Company Overview, Management, Manufacturing
Facilities, USP, Dealer Network and Other Parameters, FY’2016
Table 14-2: Competitive Landscape for Honda Siel Power
Products Ltd. including Company Overview, Management,
Manufacturing Facilities, USP, Dealer Network and Other
Parameters, FY’2016

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Table 14-3: Competitive Landscape for VST Tiller Tractor Ltd.
Table 14-4: VST Tiller Tractor Ltd. Sales and Revenue Stream
by Product Category, FY2015-FY’2016
Table 14-5: Competitive Landscape for Tirth Agro Technology
Pvt. Ltd. including Company Overview, Management,
Table 14-6: Competitive Landscape for Kerala Agro Machinery
Corporation Ltd. including Company Overview, Management,
Table 14-7: Kerala Agro Machinery Corporation Ltd. Annual
Turnover from Operations on the basis of Revenue in INR
Crore and Growth Rate in Percentage (%) , FY’2011-FY’2016
Table 14-8: Kerala Agro Machinery Corporation Ltd. Annual
Turnover from the sale of Power Tillers on the basis of Revenue
FY’2016
Table 14-9: Kerala Agro Machinery Corporation Ltd. Profit
After Tax in INR Crore and Growth Rate in Percentage (%),
FY’2011-FY’2016
Table 14-10: Kerala Agro Machinery Corporation Ltd.
Production and Sales of Power Tillers in Units, FY’2011-
FY’2016
Table 14-11: Competitive Landscape for Beri Udyog Pvt. Ltd.

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Table 14-12: Competitive Landscape for ASPEE Group of
Companies including Company Overview, Management,
Table 14-13: Competitive Landscape for Lemken India Agro-
Equipment including Company Overview, Management,
Table 14-14: Lemken India Agro Equipment Loss Incurred in
INR Lakh, FY’2011-FY’2016
Table 14-15: Competitive Landscape for Krishi Yantra Laghu
Udyog including Company Overview, Management,
Table 14-16: Competitive Landscape for Bull Agro including
Company Overview, Management, Manufacturing Facilities,
USP, Dealer Network and Other Parameters, FY’2016
Table 14-17: Competitive Landscape for SAECO Agrotech
Table 14-18: Competitive Landscape for Shri Sai Agro
Equipments including Company Overview, Management,
Table 15-1: Scope of India Agriculture Training and Testing
Institutes for Machinery and Implements by Region
Table 15-2: SRFMTTI Year Wise Machinery Tested, 1989-2015
Table 15-3: SRFMTTI Testing of Agricultural Machinery by
Product Category, 1989-2015
Table 15-4: SRFMTTI Testing Charges by Machinery, 2014-2015

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Table 15-5: Emission Standards for Agricultural Tractors in
India on the basis of Kilowatt
Table 15-6: Emission Standards for Diesel Driven Power Tillers
in India
Table 15-7: Emission Standards for Gasoline Driven Power
Tillers and Agricultural Tractors in India
Table 15-8: Allocations for Ministries under India’s Annual
Financial Budget in INR Crore, FY’2017-FY’2018
Table 15-9: Allocation for Government Supported Schemes
under India’s Financial Budget in INR Crore, FY’2017-FY’2018
Table 15-10: National Food Security in India during the 12th
Five Year Plan
Table 15-11: National Food Security Scheme for Select Farm
Implements during the 12th Five Year Plan in India
Table 15-12: Rashtriya Krishi Vikas Yojna Scheme Outline in
India
Table 15-13: Annual Allocation and Release of funds under
Normal RKVY and Sub-schemes in India in INR Crore, 2011-
2017
Table 15-14: Sub-Mission on Agricultural Mechanization
Scheme Outline in India
Table 15-15: Funds Allocated under the Sub-Mission on
Agricultural Mechanization by States in INR Lakh, 2014-2016
Table 15-16: Financial Assistance for Procurement of
Agricultural Machinery and Implements in India by
Tractors/Power Tillers below 20 HP
Agricultural Machinery and Implements in India by Tractors
between 20-35 HP

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Agricultural Machinery and Implements in India by Tractors
above 35 HP
Agricultural Machinery and Implements in India for
Manual/Animal Drawn Power
Table 15-20: Agricultural Marketing Infrastructure Scheme
Outline in India
Table 15-21: Challenges in India Agricultural Implements
Table 16-1: Key Developments for Expenditure on Agriculture
and Allied Sectors in India, FY’2011-FY’2021
Table 16-2: Key Developments for Export of Agricultural
Commodities in India, FY’2011-FY’2021
Table 16-3: Key Developments for Area under Food Grain
Cultivation in India, FY’2011-FY’2021
Table 16-4: Key Developments for Net Irrigated Area in India,
FY’2011-FY’2021
Table 17-1: Analyst Recommendation for Central and State
Governments and Banking and Financial Institutions in India
Table 17-2: Analyst Recommendations for Existing and New
Manufacturers in India Agricultural Implements Market

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Executive Summary
India Agricultural Implements Market Outlook to 2021- Ken
Research
Ken Research Latest Report on “India Agricultural
Implements Market Outlook to 2021 - Government Subsidies
under SMAM (Sub-Mission on Agricultural Mechanization)
and Increasing MSP (Minimum Support Price) to Foster
Growth” provides a comprehensive analysis of the agricultural
implements market in India. The report covers aspects such as
the market size on the basis of sales volume and revenue for
Rotavators, Cultivators, MB Ploughs, Agricultural Sprayers,
Seed and Fertilizer Drills, Harrows, Tiller and other
agricultural implements. Segmentation under each product
category has also been showcased in the report. The report also
covers the competitive landscape, warranty policies, customer
preferences and annual usage of agricultural equipments in
India. In addition to this, the report also covers company
profiles and product portfolio of major players, government
regulation, subsidies, initiatives and challenges faced in the
agricultural implements market. This report will help industry
consultants, agricultural machinery manufacturers and dealers,
retail chains, potential entrants and other stakeholders to align
their market centric strategies according to the ongoing and
expected trends in the future.

28
The revenue generated from the sale of agricultural
implements in the country inclined to INR ~ crore during
FY’2016 from INR ~ crore during FY’2011, achieving a CAGR
of ~% during the period FY’2011-FY’2016. Government
initiatives, subsidies and other training programs have made
agricultural implements more affordable to farmers. In
addition, the rise in wage rate as a result of labor shortage has
incentivized farmers to procure agricultural machinery and
implements.
The total sales of agricultural implements in the country were
evaluated at ~ units during FY’2016. Rotavators, Cultivators
and agricultural Sprayers have accounted for approximately
~% of overall agricultural implement sales during FY’2016. In
terms of revenue, rotavators and tillers have contributed
approximately ~% to overall agricultural implements market
revenue during FY’2016.
Rotavators Market
The revenue generated from the sale of agricultural rotavators
in India augmented to INR ~ crore during FY’2016 from INR ~
crore during FY’2011. They have gained popularity in recent
years as farmers have become more aware of the advantages of
rotavator use over other tillage implements as they can be
adjusted to specific soil requirements. The total sales of
agricultural rotavators in the country inclined to ~ units during
FY’2016 from ~ units during FY’2011. The rotavators market
achieved a CAGR of ~% in terms of sales volume during the
period FY’2011-FY’2016. However, the rapid price change due
to rising production cost and technological improvements

29
caused the rotavator market to register a CAGR of ~% in terms
of revenue during the period FY’2011-FY’2016.
Agricultural Sprayer Market
The total sales of agricultural sprayers in India inclined to ~
units during FY’2016 from ~ units during FY’2011. During the
same period, revenue generated from the sale of agricultural
sprayers augmented to INR ~ crore in FY’2016 from INR crore
during FY’2011. The demand for agricultural sprayers is
seasonal and fluctuates based on the monsoon. Manual and
battery powered sprayers have dominated the overall sales
volume of agricultural sprayers during the review period.
However, sprayers powered by motors have generated highest
revenues for this market due to its high price. The agricultural
sprayer market witnessed a CAGR of ~% in terms of sales
volume during FY’2011-2016. On the other hand, revenues of
the agricultural sprayers market achieved a CAGR of ~%
during FY’2011-FY’2016.
Cultivators Market
The revenue generated from the sale of tractor fitted cultivators
enhanced from INR ~ crore in FY’2011 to INR ~ crore during
FY’2016. The overall sales of agricultural cultivators in India
inclined from ~ units during FY’2011 to ~ units during FY’2016.
Two major forces that have driven the sales of cultivators are
total land under cultivation and overall tractor sales in the
country. The revenues of the cultivator market have been
dominated by the increasing sales of cultivators equipped with
9 tines. Government initiatives coupled with lower pricing and
dual functionality (land preparation and weeding) of this
implement have aided the positive growth in sales volume of

30
cultivators during this period. The sales of agricultural
cultivators witnessed a CAGR of ~% during the period
FY’2011-FY’2016. However, the cultivator market achieved a
CAGR of ~% in terms of revenue from FY’2011-FY’2016 due to
a ~% incline in price during the same period.
MB Plough Market
The revenue generated from the sale of reversible and non-
reversible MB ploughs inclined to INR ~ crore during FY’2016
from INR ~ crore during FY’2011. During the same period, the
overall sales of MB ploughs in the country enhanced to ~ units
during FY’2016 from ~ units during FY’2011. MB Ploughs are
mainly utilized for preparation of new fields as farmers prefer
to use disc ploughs on old land. While non-reversible ploughs
are cheaper in comparison to reversible ploughs, the latter has
witnessed higher sales and driven the MB plough market
revenues during this period. The MB plough market witnessed
a CAGR of ~% in terms of sales volume during the period
FY’2011-FY’2016. However, this market achieved a CAGR of
~% in terms of revenues as the average price of MB ploughs
inclined ~% during the period FY’2011-FY’2016.
Seed and Fertilizer Drill Market
The revenue generated from the sale of seed and fertilizer drills
in the country inclined to INR ~ crore during FY’2016 from INR
~ crore during FY’2011, achieving a CAGR of ~% during the
period FY’2011-FY’2016. Seed and Fertilizer drills are mainly
used for wheat, maize and cotton. The increasing
mechanization rate for these crops coupled with the need for
precision farming has aided the growth in demand for seed
and fertilizer drills during the review period. As of 2014, the

31
mechanization rate for sowing/planting of wheat and maize
was evaluated at ~%. However, this figure stood at ~% for
cotton during the same period. The total sales of seed and
fertilizer drills in the country inclined to ~ units during FY’2016
from ~ units during FY’2011, registering a CAGR of ~% during
the period FY’2011-FY’2016.
Harrows Market
The revenues generated from the sale of disc and power
harrows in the country inclined from INR ~ crore during
FY’2011 to INR ~ crore during FY’2016. The sales of disc
harrows have dominated this market and have been the
primary force driving the revenue of the harrows market in the
country. Power harrows are a relatively new implement
introduced into the market. The high price and maintenance
cost of power harrows has resulted in niche demand for this
implement arising from large farmers and agricultural
cooperatives. The total sales of disc and power harrows in the
country declined to ~ units during FY’2016 from ~ units during
FY’2011. The rising cost of production caused manufacturers to
increase the price of harrows during the review period.
However, the Indian government has been promoting farm
mechanization by subsidizing the price of farm machinery and
implements as well as supporting bulk buying through front-
end agencies. The agricultural harrows market achieved a
CAGR of ~% in terms of revenue during the period FY’2011-
FY’2016. In terms of sales, the harrows market witnessed
decline in CAGR of ~% during the period FY’2011-FY’2016 due
to declining sales of disc harrows in the country.
Tiller Market

32
The revenue generated from the sale of mini and power tillers
in India inclined to INR ~ crore during FY’2016 from INR ~
crore during FY’2011. Majority of demand for agricultural
tillers had arisen from farmers with small land holdings and
individuals engaged in gardening. The rising mechanization
for land preparation across the country coupled with increasing
farm income had resulted in higher demand for agricultural
tillers during the review period. The total sales of mini and
power tillers in the country inclined to ~ units during FY’2016
from ~ units during FY’2011.
Snapshot of Other Agricultural Implements Market
The revenue generated from the sale of other agricultural
implements in India inclined from INR ~ crore during FY’2011
to INR ~ crore during FY’2016, registering a CAGR of ~%
during the same period. Majority of farm equipments in this
segment include advance agricultural implements mainly
demanded by large agricultural cooperatives, companies and
farmers with above average land holding size. Majority of
implements including Laser Land Levelers, Planters and Seed
Extractors are high priced precision machinery utilized by a
niche group of end users that require higher productivity of
land and crop output. Within this segment, majority of sales
came from implements utilized for seedbed preparation and
weeding and plant protection.
Competition Scenario
The tiller market in India is dominated by a few large
players that have accounted for ~% of the market in
terms of sales volume during FY’2016. Major companies

33
operating in this space include VST Tiller Tractors Ltd.,
KAMCO, Greaves Cotton Ltd., Honda Siel Power
Products Limited and ASPEE Group. VST is one of the
largest players in the tiller market with a market share
of approximately ~ during FY’2016, registering total
sales of ~ tillers during the same year.
The major players operating in the rotavator market
include Tirth Agro Technology Pvt. Ltd (Shaktiman),
Beri Udyog Pvt. Ltd. (Fieldking), Bull Agro, Shri Sai
Agro Equipments, Krishi Yantra Laghu Udyog
(Farmking), VST Tiller Tractor Ltd. and SAECO
Agrotech. The top 4 players have accounted for
approximately ~ of overall rotavator sales during
FY’2016. Tirth Agro Technology Pvt. Ltd had accounted
for approximately ~ of overall rotavator sales in the
country during FY’2016, registering total sales of ~`
rotavators during the same period.
Fieldking has accounted for approximately ~ of overall
rotavator sales during FY’2016.
Future Outlook for India Agricultural Implements Market
The revenues generated from the sale of agricultural
implements in the country is estimated to incline to INR
~ crore during FY’2021 from INR ~ crore during
FY’2016, achieving a CAGR of ~% during the period
FY’2016-FY’2021. In order to boost the stagnant
agricultural production, the government is expected to

34
shift focus towards farm income security rather than
food security. The FY’2017 budget has made an
allocation of INR 1,000,000 crore towards agricultural
credit. To ensure crop failure does not adversely impact
farmers’ income, coverage under the Fasal Bima Yojana
Scheme (crop insurance) will be raised to 40% of
cropped area during 2017-2018 and 50% during 2018-
2019.
Key Topics Covered in the Report:
 India Agricultural Implements Market Overview
 Value Chain
 India Agricultural Implements Market Size by Value,
FY’2011-FY’2016
 Product Portfolio of Major Companies India Agricultural
Implements Market
 Rotavators Market Size By Sales Volume and Value,
FY’2011-FY’2016
 Rotavators Market Segmentation, FY’2016
 Regional Demand, Customer Preference, Warranty Period
and Annual Usage for Rotavators
 Agricultural Sprayers Market Size By Sales Volume and
 India Agricultural Sprayers Market Segmentation By
Manual/Power on the basis of Sales Volume and Value,
FY’2016
and Others for Agricultural Sprayers

35
 India Cultivator Market Size by Sales Volume and Value,
FY’2011-FY’2016
and Annual Usage for Agricultural Cultivator
 Mould Board (MB) Plough Market
 India MB Plough Market Size by Sales Volume and Value,
FY’2011-FY’2016
 Regional Demand and Customer Preference for MB
Plough
 Seed and Fertilizer Drill Market Size by Sales Volume and
 Seed and Fertilizer Drill Market Segmentation By Number
of Rows on the basis of Sales Volume and Value, FY’2016
 Regional Demand, Customer Preference and Annual
Usage for Agricultural Seed and Fertilizer Drills
 India Harrows Market Size by Sales Volume and Value,
FY’2011-FY’2016
 Regional Demand, Customer Preference and Annual
Usage for Agricultural Harrows
 India Tiller Market Size by Sales Volume and Value,
FY’2011-FY’2016
and Fuel Usage for Tillers
 Snapshot of Other Agricultural Implements Market in
India
 Competition Landscape of Major Players in India
 Company Profile of Major Players in India Agricultural
Implements Market

36
 Government Regulation, Initiatives and Subsidies and
Challenges in India Agricultural Implements Market
 Challenges in India Agricultural Implements Market
 Macro-Economic Factors Impacting India Agricultural
Implements Market
For more Details Click on below link :
https://www.kenresearch.com/agriculture-and-animal-
care/agriculture-equipment/india-agricultural-
implement-market/106722-104.html
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Report
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91- 91 1244230204

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