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August 2017 India Wound Care Market Outlook to 2022
1© Licensed product of Ken Research; should not be copied
August 2017 India Wound Care Market Outlook to 2022
2© Licensed product of Ken Research; should not be copied
TABLE OF CONTENTS
1. Executive Summary
Market Potential
Market Segmentation
Competitive Landscape
Future Analysis And Projections
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Approach – Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion
3. India Wound Care Market Genesis
4. Value Chain Analysis of India Wound care Market
How is Marketing Done?
5. India Wound Care Market Size, FY’2012-FY’2017
6. India Wound Care Market Segmentation
6.1. By Type of Wound Care Products (Traditional, Advanced
and Surgical), FY’2017
6.2. By Traditional Wound Care Products (Gauge, Dressings,
Tapes, Compression Bandages and Plasters, and Disinfectants),
FY’2017
6.3. By Advanced Wound Care Products (Dressings and
Devices), FY’2012-FY’2017
August 2017 India Wound Care Market Outlook to 2022
3© Licensed product of Ken Research; should not be copied
6.3.1. By Advanced Wound Care Dressings (Hydrocolloid,
Foam, Advanced Silver Mesh, Alginate and Collagen), FY’2012-
FY’2017
6.3.2. By Advanced Wound Care Devices (NPWT, Pressure
Relief, Hyperbaric and Others), FY’2012-FY’2017
6.4. By Surgical Wound Care Products (Sutures, Staples and
Glues), FY’2012-FY’2017
6.5. By Distribution Channels, FY’2017
6.6. By Cities (Tier I, II and III), FY’2012-FY’2017
Scenario in Tier I Cities
7. India Wound Care Market Trade Scenario
7.1. Sutures Imports by Value and Major Destinations, FY’2017
7.2. Staplers Import by Value and Major Destinations, FY’2017
7.3. Adhesive and Dressing Import by Value and Major
Destinations, FY’2017
8. Trends and Developments in India Wound Care Market
9. India Wound Care Market Regulatory Landscape
Decision Making Process in India Wound Care Market
10. Porter Five Forces Analysis in India Wound Care Market
High Threats of New Entrants
Moderate Bargaining Power of Consumers
High Rivalry Among Competitors
Moderate Bargaining Power of Suppliers
Low Threat of Substitutes
11. Competitive Landscape of Major Players in India Wound
Care Market
11.1. Market Share of Major Players in India Wound Care
Market
11.2. Company Profiles
Johnson and Johnson
August 2017 India Wound Care Market Outlook to 2022
4© Licensed product of Ken Research; should not be copied
Smith and Nephew
Datt Mediproducts Private Limited
3M India
Sutures India
Coloplast
BSN Medical
KCI Medical
Molnlycke Health Care
ConvaTec
12. India Wound Care Market Future Outlook and
Projections, FY’2018-FY’2022
Improvement in Health Infrastructure
12.1. By Wound Care Products, FY’2022
13. Analyst Recommendations
14. Macroeconomic Factors Impacting India Wound Care
Market
14.1. Road Accidents in India, 2011-2021
14.2. Prevalence of Diabetes, 2011-2021
14.3. Healthcare Expenditure in India, FY’2012-FY’2022
14.4. Health Insurance Premium, FY’2012-FY’2022
14.5. Total Population, 2011-2021
Disclaimer
Contact Us
LIST OF FIGURES
August 2017 India Wound Care Market Outlook to 2022
5© Licensed product of Ken Research; should not be copied
Figure 1-1: India Wound Care Market Scenario, FY’2017
Figure 3-1: Multi-Specialty Hospital Spending on Medical
Consumables on the Basis of Cost Contribution in Percentage
(%), FY’2017
Figure 3-2: India Medical Institutions Spending Segmentation
on Medical Consumables on the Basis of Revenue in Percentage
(%), FY’2017
Figure 4-1: Value Chain of India Wound Care Market
Figure 4-2: Marketing Strategies in India Wound Care Market
Figure 5-1: India Wound Care Market Size on the Basis of
Revenues in INR Million and Growth Rate in Percentage (%),
FY’2012-FY’2017
Figure 6-1: India Wound Care Market Segmentation by Type of
Wound Care Products on the Basis of Revenue in Percentage
(%), FY’2012-FY’2017
Figure 6-2: India Wound Care Market Segmentation by Type of
Traditional Wound Care Products on the Basis of Revenue in
Percentage (%), FY’2012-FY’2017
Figure 6-3: India Wound Care Market Segmentation by Type of
Advanced Wound Care Products on the Basis of Revenue in
Percentage (%), FY’2012-FY’2017
Figure 6-4: India Wound Care Market Segmentation by Type of
Advanced Wound Care Dressings on the Basis of Revenue in
Percentage (%), FY’2012-FY’2017
Figure 6-5: India Wound Care Market Segmentation by Type of
Advanced Wound Care Devices on the Basis of Revenue in
Percentage (%), FY’2012-FY’2017
Figure 6-6: India Wound Care Market Segmentation by Type of
Surgical Wound Care Products on the Basis of Revenue in
Percentage (%), FY’2012-FY’2017
August 2017 India Wound Care Market Outlook to 2022
6© Licensed product of Ken Research; should not be copied
Figure 6-7: India Wound Care Market Segmentation by
Distribution Channel on the Basis of Revenue in Percentage
(%), FY’2017
Figure 6-8: India Wound Care Market Segmentation by Cities
on the Basis of Revenue in Percentage (%), FY’2012-FY’2017
Figure 7-1: India Wound Care Market Import of Sutures by
Major Destinations on the Basis of Revenue in Percentage (%),
FY’2017
Figure 7-2: India Wound Care Market Import of Staples by
Major Destinations on the Basis of Revenue in Percentage (%),
FY’2017
Figure 7-3: India Wound Care Market Import of Adhesive and
Dressing by Major Destinations on the Basis of Value in
Percentage (%), FY’2017
Figure 9-1: Timeline for Key Government Initiatives Impacting
the Medical Device Sector
Figure 10-1: Effect of Porter’s Five Forces on India Wound Care
Market
Figure 11-1: Market Share of Major Players in India Wound
Care Market on the Basis of Revenue in Percentage (%), FY’2017
Figure 11-2: Johnson and Johnson Overall Revenue and Net
Profit in INR Million, FY’2012-FY’2017
Figure 11-3: Financial Performance of Smith and Nephew on
the Basis of Overall Revenue in INR Million, FY’2012-FY’2017
Figure 11-4: Datt Mediproducts Overall Revenue in INR
Million, FY’2012-FY’2017
Figure 11-5: Financial Performance of 3M India on the Basis of
Overall Revenue in INR Million, FY’2012-FY’2017
Figure 11-6: Coloplast Overall Revenue and Net Profit in INR
Million, FY’2012-FY’2017
August 2017 India Wound Care Market Outlook to 2022
7© Licensed product of Ken Research; should not be copied
Figure 11-7: BSN Medical Overall Revenue and Net Profit in
INR Million, FY’2012-FY’2017
Figure 11-8: KCI Medical Overall Revenue and Net Profit in
INR Million, FY’2012-FY’2017
Figure 11-9: Molnlycke Overall Revenue and Net Profit in INR
Million, FY’2012-FY’2017
Figure 11-10: ConvaTec Overall Revenue in INR Million,
FY’2012-FY’2017
Figure 12-1: India Wound Care Market Future Outlook on the
Basis of Revenue in INR Million and Growth Rate in Percentage
(%), FY’2018-FY’2022
Figure 12-2: India Wound Care Market Future Outlook by Type
of Wound Care Products on the Basis of Revenue in Percentage
(%), FY’2018-FY’2022
Figure 14-1: Incidence of Road Accidents in India in Units,
2011-2021
Figure 14-2: Prevalence of Diabetes in India in Million, 2011-
2021
Figure 14-3: Healthcare Expenditure in India in Lakh Crores,
FY’2012-FY’2022
Figure 14-4: Health Insurance Premium in India in USD Billion,
FY’2012-FY’2022
Figure 14-5: Total Population in India in Million, 2011-2021
August 2017 India Wound Care Market Outlook to 2022
8© Licensed product of Ken Research; should not be copied
LIST OF TABLES
Table 2-1: List of Tier 1, Tier 2, and Tier 3 Cities in India, 2016
Table 2-2: Correlation Matrix for India Wound Care Market
Table 2-3: Regression Coefficients Output
Table 3-1: Demand and Supply Side Issues in India Wound
Care Market
Table 3-2: India Healthcare Statistics on the basis of Health
Parameters
Table 3-3: Top Ten Causes of Deaths and Number of Deaths in
India, 2014
Table 5-1: Rationale and Description for India Wound Care
Market Size on the Basis of Revenues, FY’2012-FY’2017
Table 6-1: Rationale and Description for India Wound Care
Market Segmentation by Type of Wound Care Products on the
Basis of Revenue in INR Million, FY’2017
Table 6-2: India Wound Care Market Segmentation by Type of
Wound Care Products on the Basis of Revenue in INR Million,
FY’2012-FY’2017
Table 6-3: Scope for Application of Advanced Wound Care
Product by Wound Category
Table 6-4: Rationale and Description for India Wound Care
Market Segmentation by Traditional Wound Care Products on
the Basis of Revenue in INR Million, FY’2017
Table 6-5: India Wound Care Market Segmentation by Type of
Traditional Wound Care Products on the Basis of Revenue in
INR Million, FY’2012-FY’2017
Table 6-6: Rationale and Description for India Wound Care
Market Segmentation by Advanced Wound Care Products on
the Basis of Revenue in INR Million, FY’2017
August 2017 India Wound Care Market Outlook to 2022
9© Licensed product of Ken Research; should not be copied
Table 6-7: India Wound Care Market Segmentation by Type of
Advanced Wound Care Products on the Basis of Revenue in
INR Million, FY’2012-FY’2017
Table 6-8: Rationale and Description for India Wound Care
Market Segmentation by Type of Advanced Wound Care
Dressings on the Basis of Revenue in INR Million, FY’2017
Table 6-9: India Wound Care Market Segmentation by Type of
Advanced Wound Care Dressings on the Basis of Revenue in
INR Million, FY’2012-FY’2017
Table 6-10: List of New Topical Wound Care Products in India,
June 2017
Table 6-11: Rationale and Description for India Wound Care
Market Segmentation by Type of Advanced Wound Care
Devices on the Basis of Revenue in INR Million, FY’2017
Table 6-12: India Wound Care Market Segmentation by Type of
Advanced Wound Care Devices on the Basis of Revenue in INR
Million, FY’2012-FY’2017
Table 6-13: Rationale and Description for India Wound Care
Market Segmentation by Type of Surgical Wound Care
Products on the Basis of Revenue in INR Million, FY’2017
Table 6-14: India Wound Care Market Segmentation by Type of
Surgical Wound Care Products on the Basis of Revenue in INR
Million, FY’2012-FY’2017
Table 6-15: Rationale and Description for India Wound Care
Market Segmentation by Distribution Channel on the Basis of
Revenue in INR Million, FY’2017
Table 6-16: Rationale and Description for India Wound Care
Market Segmentation by Cities on the Basis of Revenue in INR
Million, FY’2017
August 2017 India Wound Care Market Outlook to 2022
10© Licensed product of Ken Research; should not be copied
Table 6-17: State / Union Territory Wise Government Hospitals
in India, 2016
Table 6-18: Major Distributors of Wound Care Products in
India, FY’2017
Table 6-19: India Wound Care Market Segmentation by Cities
on the Basis of Revenue in INR Million, FY’2012-FY’2017
Table 6-20: India Wound Care Market Segmentation by Tier I
Cities on the Basis of Revenue in INR Million and Market Share
in Percentage (%), FY’2017
Table 7-1: India Wound Care Market Import of Sutures on the
Basis of Revenue in INR Million and by Major Destinations,
FY’2017
Table 7-2: India Wound Care Market Import of Staples on the
Basis of Revenue in INR Million and by Major Destinations,
FY’2017
Table 7-3: India Wound Care Market Import of Adhesive and
Dressing on the Basis of Revenue in INR Million and by Major
Destinations, FY’2017
Table 8-1: Trends and Developments in India Wound Care
Market
Table 8-2: List of Top 15 Applicants with Wound Dressing
Product Patents, April 2017
Table 9-1: Government Regulations for Medical Devices in
India
Table 9-2: Currently Regulated Medical Devices in India,
FY’2017
Table 9-3: Decision Making Process in India Wound Care
Market
Table 11-1: Market Share of Major Players in India Wound Care
Market on the Basis of Revenue in INR Million, FY’2017
August 2017 India Wound Care Market Outlook to 2022
11© Licensed product of Ken Research; should not be copied
Table 11-2: Johnson and Johnson Company Profile including
Company Overview, USP, and Number of Employees, Product
Portfolio, Business Strategies and other KPIs
Table 11-3: Johnson & Johnson Product Portfolio with
Description
Table 11-4: Smith and Nephew Company Profile including
Company Overview, USP, and Number of Employees, Product
Portfolio, Business Strategies and other KPIs
Table 11-5: Smith and Nephew Product Portfolio with
Description
Table 11-6: Datt Mediproducts Company Profile including
Company Overview, USP, and Number of Employees, Product
Portfolio, Business Strategies and other KPIs
Table 11-7: Datt Mediproducts Product Portfolio with
Description
Table 11-8: 3M India Company Profile including Company
Overview, USP, Number of Employees, Product Portfolio,
Business Strategies and other KPIs
Table 11-9: 3M India Product Portfolio with Description
Table 11-10: Sutures India Company Profile including
Company Overview, USP, and Number of Employees, Product
Portfolio, Business Strategies and other KPIs
Table 11-11: Sutures India Product Portfolio with Description
Table 11-12: Coloplast Company Profile including Company
Overview, USP, and Number of Employees, Product Portfolio,
Business Strategies and other KPIs
Table 11-13: Coloplast Product Portfolio with Description
Table 11-14: BSN Medical Company Profile including Company
Overview, USP, and Number of Employees, Product Portfolio,
Business Strategies and other KPIs
August 2017 India Wound Care Market Outlook to 2022
12© Licensed product of Ken Research; should not be copied
Table 11-15: BSN Medical Product Portfolio with Description
Table 11-16: KCI Medical Company Profile including Company
Overview, USP, and Number of Employees, Product Portfolio,
Business Strategies and other KPIs
Table 11-17: KCI Medical Product Portfolio with Description
Table 11-18: Molnlycke Company Profile including Company
Overview, USP, and Number of Employees, Product Portfolio,
Business Strategies and other KPIs
Table 11-19: Molnlycke Product Portfolio with Description
Table 11-20: ConvaTec Company Profile including Company
Overview, USP, and Number of Employees, Product Portfolio,
Business Strategies and other KPIs
Table 11-21: ConvaTec Product Portfolio with Description
Table 12-1: Rationale and Description for India Wound Care
Market Future Outlook, FY’2018-FY’2022
Table 12-2: Rationale and Description for India Wound Care
Market Future Outlook by Type of Wound Care Products on
the Basis of Revenue in INR Million, FY’2022
Table 12-3: India Wound Care Market Future Outlook by Type
of Wound Care Products on the Basis of Revenue in INR
Million, FY’2018-FY’2022
Table 13-1: Recommendations for India Wound Care Market
Table 14-1: Rationale and Description for Road Accidents in
India in Units, 2011-2021
Table 14-2: Rationale and Description for Diabetes in India in
Million, 2011-2021
Table 14-3: Rationale and Description for Healthcare
Expenditure in India in Lakh Crores, FY’2012-FY’2022
Table 14-4: Rationale and Description for Health Insurance
Premium in India in USD Billion, FY’2012-FY’2022
August 2017 India Wound Care Market Outlook to 2022
13© Licensed product of Ken Research; should not be copied
Table 14-5: Rationale and Description for Total Population in
India in Million, 2011-2021
August 2017 India Wound Care Market Outlook to 2022
14© Licensed product of Ken Research; should not be copied
WHAT IS THE SCENARIO OF WOUND CARE
MARKET IN INDIA?
The wound care market in India is
characterized by wound treatment
products and medical devices meant
for traditional, advanced and surgical
purposes. The market has grown at a
rapid pace in the last few years owing
to the continuous launch of new and
advanced products. Aging
population, rising surgeries, inclining
prevalence of chronic and acute
wounds have all contributed to the
growth of the wound care market in
the country.
The wound care market in India grew
at an impressive CAGR of ~% during
the period FY’2012-FY’2017. The
market registered growth in revenues
from INR ~ million in FY’2012 to INR
~ million in FY’2017. The market
growth was also fuelled by rise in
knee replacement surgeries in the
country with over 80,000 knee
replacements performed, which
represented an incline by 80% in just
five years. Furthermore, over 18,000
weight loss surgeries were conducted
in India up from just 800 in 2009.
Over 9.3 million cosmetic procedures
were performed in the country in 2016
as well. Moreover, India recorded
annual burn incidence of
approximately 6-7 million every year
which resulted in growth of market
revenues.
The medical and surgical equipment
sector received a total foreign direct
investment of INR 83.4 billion
between 2000 and 2016. In 2013 alone,
FDI inflow was recorded at INR 9.2
billion and the number jumped to INR
10.1 billion in 2015. India is the
diabetes capital in the world with 74.4
million diabetic patients in 2016.
Prevalence of diabetes in Indians was
recorded at 2.4% in rural areas and 12-
17% in urban population. In India,
prevalence of foot ulcers in diabetic
patients was recorded as 3%.
Recurrence rate of diabetic foot ulcers
in India was as high as 66% as of 2016
which also augmented the growth in
market revenues.
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Figure: India Wound Care Market Size by Revenues in INR Million, FY’2012-
FY’2017
0.00
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
7,000.00
FY'2012 FY'2013 FY'2014 FY'2015 FY'2016 FY'2017
INRBillion
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August 2017 India Wound Care Market Outlook to 2022
15© Licensed product of Ken Research; should not be copied
WHICH SEGMENTS ARE DOING WELL IN WOUND
CARE MARKET IN INDIA?
Traditional wound care is the primary
treatment approach in India. The segment
has witnessed huge demand for products
such as cotton, gauge, dressings and
bandages. These products are affordable
by everyone and enjoy high adoption in
medical institutions, clinics and end
consumers.
Traditional wound care products were the
highest revenue generating segment in the
wound care market of the country and
accounted for ~% of the overall market
share as of FY’2017. Owing to perception
of high cost-low benefit for advanced
wound care products, the use of traditional
products has been rampant. Counterfeit
and local substitutes are easily available
for products in this segment and there
existed a continuous downward pressure
on pricing.
Table: India Wound Care Market
Segmentation by Type of Wound Care
and Rationale for Revenues, FY’2017
Segment
Revenues
in INR
Billion,
FY’2017
Rationale
Traditional Wound Care
Advanced Wound Care
Surgical Wound Care
Total
Traditional wound care products are
gradually being replaced by advanced
wound care products due to their efficacy
and usefulness in managing wounds by
enabling faster healing. Advanced and
surgical segments have grown at a faster
pace in the last few years.
NPWT (Negative Pressure Wound Therapy) is
the most popular device used in advanced
wound management and comprised for ~%
market share in the advanced wound care device
segment, as of FY’2017. It involves enveloping a
non-healing wound coupled with application of
negative pressure through foam or gauge
dressing. It has been especially been utilized for
management of diabetic foot wound. Among
newer interventions in diabetic foot wound
therapies, NPWT has become an established
method of wound management in the last few
years.
Standalone, single-use and portable NPWT
devices are available in the market.
Commercially available NPWT systems are very
expensive are not available in most rural areas of
the country.
Table: India Wound Care Market Segmentation
by Type of Advanced Wound Care Devices and
Rationale for Revenues, FY’2017
Segment
Revenues in INR
Billion, FY’2017
Rationale
NPWT
Pressure Relief
Hyperbaric
Others
Total
KCI is one the market leaders in this segment
and has the broadest range of disposable NPWT
products. Smith and Nephew also had
considerable market presence in NPWT segment
and recently launched PICO, which is a small
and portable NPWT device providing 7 days of
therapy.
Pressure relief devices, hyperbaric oxygen
therapy devices and all other devices including
electrical and electromagnetic stimulation
comprised for ~%, ~% and ~% market share.
August 2017 India Wound Care Market Outlook to 2022
16© Licensed product of Ken Research; should not be copied
WHAT IS THE KEY TRENDS IN INDIA WOUND CARE
MARKET?
In a breakthrough discovery, Bamboo used
to develop new wound care dressing:
A team of doctors from the Center of
Innovative and Applied Bioprocessing in
Punjab, India has created a special new
dressing type composed of bamboo. In order
to come up with an effective wound healing
or dressing material, they used bamboo
leaves to isolate certain nanocrystals that can
facilitate the wound healing process. Bamboo
has a unique molecular makeup which
enables harvesting of nanoparticles in a
timely manner.
When tested on lab rats, within two weeks
wounds had closed and hair follicles began to
grow which was a promising sign of effective
wound care. In addition, bamboo was found
to have antibacterial tendencies, preventing
several different strains of bacteria from
infecting wound sites.
The team believes the bamboo dressings
work by accelerating the growth of collagen
fibers as well as immune cells associated with
inflammation, two essential compounds for
wounds to heal properly. Furthermore,
bamboo was also able to prevent foul-
smelling odors in most wounds.
Silk protein-derived product developed by
a Bengaluru based company for traditional
wound dressing:
Sericare, a Bengaluru based company has
developed a silk-protein derived product
(Fibroheal) that can be used in place of
traditional dressing for wounds. The dressing
is produced from cut cocoons after the
silkworm has left the cocoon and so is a
cleaner alternative to collagen dressings,
currently the only form of dressing other
than skin grafts, which actively help in
healing of wounds.
The product has received support from the
Department of Biotechnology, Government
of India, and is being used in the All India
Institute of Medical Sciences (AIIMS), New
Delhi, Command Hospital, Bengaluru, and
Jawaharlal Institute of Postgraduate Medical
Education and Research, Puducherry.
A clinical trial at AIIMS conducted by
Sushma Sagar and her colleagues with the
Department of Trauma Surgery showed
favorable results. The dressing was applied
on the donor area (area from which skin graft
is taken to apply to raw area) of 30 patients
(60 donor sites in all). The team of researchers
harvested skin graft and applied dressing in
two parts, one being paraffin dressing and
the other the silk protein dressing. The
doctors observed that dressing removal was
less painful for the silk protein dressing and
healing took place faster, often within seven
to nine days.
Government initiatives towards prevention
of injuries:
The National Programme for Prevention of
Burn Injuries was setup in 2011 as a pilot
project. The goal is to ensure prevention of
burns and capacity building of infrastructure
and manpower at different levels of health
care delivery system. The programme aims to
provide timely and adequate treatment to
burn patients and reduce mortality,
complications along with providing effective
rehabilitation to the survivors. The
programme was launched in the current Five
Year Plan (2012-2017) in Medical colleges and
their adjoining district hospitals in few states.
Subsequently, in the next five year plan it
will be rolled out in all the medical colleges
and districts hospitals of the country.
August 2017 India Wound Care Market Outlook to 2022
17© Licensed product of Ken Research; should not be copied
HOW HAS MAJOR COMPANIES PERFROMED IN
RECENT TIMES?
The wound care market in India is still in its growth phase and is quite a fragmented one
characterized by the presence of several manufacturers and fierce competition existing
between them. Johnson and Johnson emerged as the market leader in this space, in terms of
revenue. Smith and Nephew and Datt Mediproducts were the next two leading companies.
These companies had strong product portfolio along with strong distribution systems and
promotion strategies that enabled them to keep hold of their market share. The wound care
market is price sensitive and the purchase officials often base their purchase decisions on
product price. They are reluctant to purchase expensive products in order to provide
affordable healthcare services to their customers.
Table: Market Share of Major Players in India Wound Care Market on the Basis of Revenue in
INR Million and Market Share in Percentage (%), FY’2016
Company Revenue in INR Billion, FY’2016
Market Share in
Percentage (%)
Johnson and Johnson ~ ~
Smith and Nephew ~ ~
Datt Mediproducts ~ ~
3M India ~ ~
Sutures India ~ ~
Coloplast ~ ~
Others ~ ~
Total ~ ~
Competitive Landscape of Major Players including detailed company profiles for each of the
companies in the space.
Table: Company Profile Including Company Overview, Manufacturing Facilities, Distribution
Network, Number of Employees, Business Strategies and other KPIs
Parameters Remarks
Company
Overview
Manufacturing
Facilities
R&D Center
Product
Portfolio
USP
Distribution
Network
Number of
Employees
Business
Strategies
August 2017 India Wound Care Market Outlook to 2022
18© Licensed product of Ken Research; should not be copied
WHAT ARE THE GROWTH PROSPECTS OF THE WOUND
CARE MARKET IN INDIA?
India wound care market has been mainly
driven by technological advances, increasing
aging population, problems associated with
ineffective traditional wound healing methods
and growing incidences of chronic and acute
wounds. Rising prevalence of diabetes,
attempts to lower the duration of hospital stay
in order to reduce the healthcare expenses and
the growing inclination towards products that
enhance therapeutic outcomes are also driving
the demand for the advanced wound care
products.
Rise in incidence and prevalence of acute
and chronic wounds: Both chronic and acute
wounds cases have inclined by 3-4% annually
in the last five years. The prevalence rate of
chronic wounds in India stood at 4.5 per 1,000
population and incidence rate of acute
wounds was more than double at 10.5 per
1,000 population, as of FY’2016. Incidence and
prevalence of both acute and chronic wounds
are likely to incline in the near future by 4-5%
annually.
Furthermore, the number of lymphoedema
cases due to Filariasis is also expected to
incline from 23 million cases to 25 million
cases each year by 2020.
Surging surgeries: The number of surgical
births in the country has risen at an
unprecedented rate of 16.7% annually in the
last five years. India is set to witness further
rise in caesarean surgeries going forward.
Furthermore, the number of plastic surgeries
including breast augmentation, face lifts, brow
lifts, eye lifts and liposuction is expected to
rise significantly in the mid-long term.
Osteoarthritis is the most prevalent form of
arthritis in India which affects over 15 million
adults every year. The current treatment
solution is surgery involving a transplant and
only 10% of the Indians undergo the surgery
due to fear of late recovery. India is expected
to be the osteoarthritis capital of the world by
2025 with over 60 million cases. The current
rate of 10% patients undergoing joint
replacement surgeries is expected to incline in
the near future owing to rising per capita
income and increasing disease burden.
India has fast become a global health
destination, with the medical tourism industry
growing at 30% every year. Over 26 million
surgeries were performed in the country in
2016 and reportedly the country’s need for
surgeries stood at around 65 million. Hence,
with increase in number of hospital and
specialized doctors, the number of surgeries
performed in the country is going to incline at
a steady pace.
All these factors would result in positive
growth of the market at a CAGR of ~% during
the period FY’2017-FY’2022.
Figure: India Wound Care Market Future
Outlook on the Basis of Revenue in INR
Billion, FY’2018-FY’2022
0.00
5,000.00
10,000.00
15,000.00
20,000.00
FY'18 FY'19 FY'20 FY'21 FY'22
INRBillion
August 2017 India Wound Care Market Outlook to 2022
19© Licensed product of Ken Research; should not be copied
August 2017 India Wound Care Market Outlook to 2022
20© Licensed product of Ken Research; should not be copied
COMPANIES CITED IN THE REPORT
Competitive Landscape
Categories Particulars
Companies
Mentioned
Johnson and Johnson
Smith and Nephew
Datt Mediproducts
3M India
Sutures India
Coloplast
BSN Medical
KCI Medical
Molnolycke
Convatec
Products
Mentioned
Gauge, Dressings, Tapes, Bandages, Compression
Bandages, Plasters, Disinfectants, Hydrocolloid, Foam,
Advanced Silver Mesh, Alginate, Collagen, Sutures,
Staples, Glues, NPWT, Pressure Relief, Hyperbaric
Oxygen Devices
KEY FACTORS CONSIDERED IN THE REPORT
 Comprehensive analysis of the wound care market and its segments
 Industry is presented by traditional, advanced and surgical wound care products,
by distribution channel and demand from major cities
 Listed major players and their positioning in the market
 Identified major industry developments in last few years and assess the future
growth of the industry
August 2017 India Wound Care Market Outlook to 2022
21© Licensed product of Ken Research; should not be copied
DISCLAIMER
The research reports provided by Ken Research are for the personal
information of the authorized recipient and is not for public distribution
and should not be reproduced or redistributed without prior permission.
None of this material may be used for any commercial or public use
until unless authorized by Ken Research. The report will only be used as
per the license rights authorized by Ken Research.
The information provided in the research documents is from publicly
available data and other sources, which are reliable. Efforts are made to
try and ensure accuracy of data. With respect to documents available,
neither the company nor any of its employees makes any warranty,
express or implied, including the warranties of merchantability and
fitness for a particular purpose, or assumes any legal liability or
responsibility for the accuracy, completeness, or usefulness of any
information, apparatus, product, or process disclosed, or represents that
its use will not infringe privately owned rights.
The report also includes analysis and views expressed by our research
team. The research reports are purely for information purposes. The
opinions expressed are our current opinions as of the date appearing in
the material and may be subject to change from time to time without
notice. Investors should not solely rely on the information contained in
the research documents and must make investment decisions based on
their own investment objectives, risk profile and financial position. The
recipients of this material should take their own professional advice
before acting on this information.
Ken Research will not accept returns of reports once dispatched due to
the confidentiality of information provided in our reports. In case, a
report qualify for return, we will issue a credit, minus shipping charges,
of equal value to the original purchase price, toward a future purchase—
no refunds. The decision about whether the product return can be
accepted or not is solely at our discretion. Any dispute will be subject to
laws of India and exclusive jurisdiction of Indian Courts.
August 2017 India Wound Care Market Outlook to 2022
22© Licensed product of Ken Research; should not be copied
No part of this manual or any material appearing may be reproduced,
stored in or transmitted on any other Web site without written
permission of Ken Research and any payments of a specified fee.
Requests to republish any material may be sent to us.
The report titled ―India Wound Care Market Outlook to 2022 – Rising
Medical Surgeries and Increase in Incidence of Acute and Chronic
Wounds to Foster Future Growth‖ by Ken Research suggested the
wound care market is anticipated to grow at a CAGR of 20.3% during
the period FY’2017-FY’2022.
To know more about the research report:
https://www.kenresearch.com/healthcare/general-healthcare/india-
wound-care-market/128724-91.html
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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Advanced wound care industry,wound care products market segmentation,market growth wound care ken research

  • 1. August 2017 India Wound Care Market Outlook to 2022 1© Licensed product of Ken Research; should not be copied
  • 2. August 2017 India Wound Care Market Outlook to 2022 2© Licensed product of Ken Research; should not be copied TABLE OF CONTENTS 1. Executive Summary Market Potential Market Segmentation Competitive Landscape Future Analysis And Projections 2. Research Methodology 2.1. Market Definitions 2.2. Abbreviations 2.3. Market Size and Modeling Approach – Market Sizing Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Limitations Final Conclusion 3. India Wound Care Market Genesis 4. Value Chain Analysis of India Wound care Market How is Marketing Done? 5. India Wound Care Market Size, FY’2012-FY’2017 6. India Wound Care Market Segmentation 6.1. By Type of Wound Care Products (Traditional, Advanced and Surgical), FY’2017 6.2. By Traditional Wound Care Products (Gauge, Dressings, Tapes, Compression Bandages and Plasters, and Disinfectants), FY’2017 6.3. By Advanced Wound Care Products (Dressings and Devices), FY’2012-FY’2017
  • 3. August 2017 India Wound Care Market Outlook to 2022 3© Licensed product of Ken Research; should not be copied 6.3.1. By Advanced Wound Care Dressings (Hydrocolloid, Foam, Advanced Silver Mesh, Alginate and Collagen), FY’2012- FY’2017 6.3.2. By Advanced Wound Care Devices (NPWT, Pressure Relief, Hyperbaric and Others), FY’2012-FY’2017 6.4. By Surgical Wound Care Products (Sutures, Staples and Glues), FY’2012-FY’2017 6.5. By Distribution Channels, FY’2017 6.6. By Cities (Tier I, II and III), FY’2012-FY’2017 Scenario in Tier I Cities 7. India Wound Care Market Trade Scenario 7.1. Sutures Imports by Value and Major Destinations, FY’2017 7.2. Staplers Import by Value and Major Destinations, FY’2017 7.3. Adhesive and Dressing Import by Value and Major Destinations, FY’2017 8. Trends and Developments in India Wound Care Market 9. India Wound Care Market Regulatory Landscape Decision Making Process in India Wound Care Market 10. Porter Five Forces Analysis in India Wound Care Market High Threats of New Entrants Moderate Bargaining Power of Consumers High Rivalry Among Competitors Moderate Bargaining Power of Suppliers Low Threat of Substitutes 11. Competitive Landscape of Major Players in India Wound Care Market 11.1. Market Share of Major Players in India Wound Care Market 11.2. Company Profiles Johnson and Johnson
  • 4. August 2017 India Wound Care Market Outlook to 2022 4© Licensed product of Ken Research; should not be copied Smith and Nephew Datt Mediproducts Private Limited 3M India Sutures India Coloplast BSN Medical KCI Medical Molnlycke Health Care ConvaTec 12. India Wound Care Market Future Outlook and Projections, FY’2018-FY’2022 Improvement in Health Infrastructure 12.1. By Wound Care Products, FY’2022 13. Analyst Recommendations 14. Macroeconomic Factors Impacting India Wound Care Market 14.1. Road Accidents in India, 2011-2021 14.2. Prevalence of Diabetes, 2011-2021 14.3. Healthcare Expenditure in India, FY’2012-FY’2022 14.4. Health Insurance Premium, FY’2012-FY’2022 14.5. Total Population, 2011-2021 Disclaimer Contact Us LIST OF FIGURES
  • 5. August 2017 India Wound Care Market Outlook to 2022 5© Licensed product of Ken Research; should not be copied Figure 1-1: India Wound Care Market Scenario, FY’2017 Figure 3-1: Multi-Specialty Hospital Spending on Medical Consumables on the Basis of Cost Contribution in Percentage (%), FY’2017 Figure 3-2: India Medical Institutions Spending Segmentation on Medical Consumables on the Basis of Revenue in Percentage (%), FY’2017 Figure 4-1: Value Chain of India Wound Care Market Figure 4-2: Marketing Strategies in India Wound Care Market Figure 5-1: India Wound Care Market Size on the Basis of Revenues in INR Million and Growth Rate in Percentage (%), FY’2012-FY’2017 Figure 6-1: India Wound Care Market Segmentation by Type of Wound Care Products on the Basis of Revenue in Percentage (%), FY’2012-FY’2017 Figure 6-2: India Wound Care Market Segmentation by Type of Traditional Wound Care Products on the Basis of Revenue in Percentage (%), FY’2012-FY’2017 Figure 6-3: India Wound Care Market Segmentation by Type of Advanced Wound Care Products on the Basis of Revenue in Percentage (%), FY’2012-FY’2017 Figure 6-4: India Wound Care Market Segmentation by Type of Advanced Wound Care Dressings on the Basis of Revenue in Percentage (%), FY’2012-FY’2017 Figure 6-5: India Wound Care Market Segmentation by Type of Advanced Wound Care Devices on the Basis of Revenue in Percentage (%), FY’2012-FY’2017 Figure 6-6: India Wound Care Market Segmentation by Type of Surgical Wound Care Products on the Basis of Revenue in Percentage (%), FY’2012-FY’2017
  • 6. August 2017 India Wound Care Market Outlook to 2022 6© Licensed product of Ken Research; should not be copied Figure 6-7: India Wound Care Market Segmentation by Distribution Channel on the Basis of Revenue in Percentage (%), FY’2017 Figure 6-8: India Wound Care Market Segmentation by Cities on the Basis of Revenue in Percentage (%), FY’2012-FY’2017 Figure 7-1: India Wound Care Market Import of Sutures by Major Destinations on the Basis of Revenue in Percentage (%), FY’2017 Figure 7-2: India Wound Care Market Import of Staples by Major Destinations on the Basis of Revenue in Percentage (%), FY’2017 Figure 7-3: India Wound Care Market Import of Adhesive and Dressing by Major Destinations on the Basis of Value in Percentage (%), FY’2017 Figure 9-1: Timeline for Key Government Initiatives Impacting the Medical Device Sector Figure 10-1: Effect of Porter’s Five Forces on India Wound Care Market Figure 11-1: Market Share of Major Players in India Wound Care Market on the Basis of Revenue in Percentage (%), FY’2017 Figure 11-2: Johnson and Johnson Overall Revenue and Net Profit in INR Million, FY’2012-FY’2017 Figure 11-3: Financial Performance of Smith and Nephew on the Basis of Overall Revenue in INR Million, FY’2012-FY’2017 Figure 11-4: Datt Mediproducts Overall Revenue in INR Million, FY’2012-FY’2017 Figure 11-5: Financial Performance of 3M India on the Basis of Overall Revenue in INR Million, FY’2012-FY’2017 Figure 11-6: Coloplast Overall Revenue and Net Profit in INR Million, FY’2012-FY’2017
  • 7. August 2017 India Wound Care Market Outlook to 2022 7© Licensed product of Ken Research; should not be copied Figure 11-7: BSN Medical Overall Revenue and Net Profit in INR Million, FY’2012-FY’2017 Figure 11-8: KCI Medical Overall Revenue and Net Profit in INR Million, FY’2012-FY’2017 Figure 11-9: Molnlycke Overall Revenue and Net Profit in INR Million, FY’2012-FY’2017 Figure 11-10: ConvaTec Overall Revenue in INR Million, FY’2012-FY’2017 Figure 12-1: India Wound Care Market Future Outlook on the Basis of Revenue in INR Million and Growth Rate in Percentage (%), FY’2018-FY’2022 Figure 12-2: India Wound Care Market Future Outlook by Type of Wound Care Products on the Basis of Revenue in Percentage (%), FY’2018-FY’2022 Figure 14-1: Incidence of Road Accidents in India in Units, 2011-2021 Figure 14-2: Prevalence of Diabetes in India in Million, 2011- 2021 Figure 14-3: Healthcare Expenditure in India in Lakh Crores, FY’2012-FY’2022 Figure 14-4: Health Insurance Premium in India in USD Billion, FY’2012-FY’2022 Figure 14-5: Total Population in India in Million, 2011-2021
  • 8. August 2017 India Wound Care Market Outlook to 2022 8© Licensed product of Ken Research; should not be copied LIST OF TABLES Table 2-1: List of Tier 1, Tier 2, and Tier 3 Cities in India, 2016 Table 2-2: Correlation Matrix for India Wound Care Market Table 2-3: Regression Coefficients Output Table 3-1: Demand and Supply Side Issues in India Wound Care Market Table 3-2: India Healthcare Statistics on the basis of Health Parameters Table 3-3: Top Ten Causes of Deaths and Number of Deaths in India, 2014 Table 5-1: Rationale and Description for India Wound Care Market Size on the Basis of Revenues, FY’2012-FY’2017 Table 6-1: Rationale and Description for India Wound Care Market Segmentation by Type of Wound Care Products on the Basis of Revenue in INR Million, FY’2017 Table 6-2: India Wound Care Market Segmentation by Type of Wound Care Products on the Basis of Revenue in INR Million, FY’2012-FY’2017 Table 6-3: Scope for Application of Advanced Wound Care Product by Wound Category Table 6-4: Rationale and Description for India Wound Care Market Segmentation by Traditional Wound Care Products on the Basis of Revenue in INR Million, FY’2017 Table 6-5: India Wound Care Market Segmentation by Type of Traditional Wound Care Products on the Basis of Revenue in INR Million, FY’2012-FY’2017 Table 6-6: Rationale and Description for India Wound Care Market Segmentation by Advanced Wound Care Products on the Basis of Revenue in INR Million, FY’2017
  • 9. August 2017 India Wound Care Market Outlook to 2022 9© Licensed product of Ken Research; should not be copied Table 6-7: India Wound Care Market Segmentation by Type of Advanced Wound Care Products on the Basis of Revenue in INR Million, FY’2012-FY’2017 Table 6-8: Rationale and Description for India Wound Care Market Segmentation by Type of Advanced Wound Care Dressings on the Basis of Revenue in INR Million, FY’2017 Table 6-9: India Wound Care Market Segmentation by Type of Advanced Wound Care Dressings on the Basis of Revenue in INR Million, FY’2012-FY’2017 Table 6-10: List of New Topical Wound Care Products in India, June 2017 Table 6-11: Rationale and Description for India Wound Care Market Segmentation by Type of Advanced Wound Care Devices on the Basis of Revenue in INR Million, FY’2017 Table 6-12: India Wound Care Market Segmentation by Type of Advanced Wound Care Devices on the Basis of Revenue in INR Million, FY’2012-FY’2017 Table 6-13: Rationale and Description for India Wound Care Market Segmentation by Type of Surgical Wound Care Products on the Basis of Revenue in INR Million, FY’2017 Table 6-14: India Wound Care Market Segmentation by Type of Surgical Wound Care Products on the Basis of Revenue in INR Million, FY’2012-FY’2017 Table 6-15: Rationale and Description for India Wound Care Market Segmentation by Distribution Channel on the Basis of Revenue in INR Million, FY’2017 Table 6-16: Rationale and Description for India Wound Care Market Segmentation by Cities on the Basis of Revenue in INR Million, FY’2017
  • 10. August 2017 India Wound Care Market Outlook to 2022 10© Licensed product of Ken Research; should not be copied Table 6-17: State / Union Territory Wise Government Hospitals in India, 2016 Table 6-18: Major Distributors of Wound Care Products in India, FY’2017 Table 6-19: India Wound Care Market Segmentation by Cities on the Basis of Revenue in INR Million, FY’2012-FY’2017 Table 6-20: India Wound Care Market Segmentation by Tier I Cities on the Basis of Revenue in INR Million and Market Share in Percentage (%), FY’2017 Table 7-1: India Wound Care Market Import of Sutures on the Basis of Revenue in INR Million and by Major Destinations, FY’2017 Table 7-2: India Wound Care Market Import of Staples on the Basis of Revenue in INR Million and by Major Destinations, FY’2017 Table 7-3: India Wound Care Market Import of Adhesive and Dressing on the Basis of Revenue in INR Million and by Major Destinations, FY’2017 Table 8-1: Trends and Developments in India Wound Care Market Table 8-2: List of Top 15 Applicants with Wound Dressing Product Patents, April 2017 Table 9-1: Government Regulations for Medical Devices in India Table 9-2: Currently Regulated Medical Devices in India, FY’2017 Table 9-3: Decision Making Process in India Wound Care Market Table 11-1: Market Share of Major Players in India Wound Care Market on the Basis of Revenue in INR Million, FY’2017
  • 11. August 2017 India Wound Care Market Outlook to 2022 11© Licensed product of Ken Research; should not be copied Table 11-2: Johnson and Johnson Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-3: Johnson & Johnson Product Portfolio with Description Table 11-4: Smith and Nephew Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-5: Smith and Nephew Product Portfolio with Description Table 11-6: Datt Mediproducts Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-7: Datt Mediproducts Product Portfolio with Description Table 11-8: 3M India Company Profile including Company Overview, USP, Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-9: 3M India Product Portfolio with Description Table 11-10: Sutures India Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-11: Sutures India Product Portfolio with Description Table 11-12: Coloplast Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-13: Coloplast Product Portfolio with Description Table 11-14: BSN Medical Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs
  • 12. August 2017 India Wound Care Market Outlook to 2022 12© Licensed product of Ken Research; should not be copied Table 11-15: BSN Medical Product Portfolio with Description Table 11-16: KCI Medical Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-17: KCI Medical Product Portfolio with Description Table 11-18: Molnlycke Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-19: Molnlycke Product Portfolio with Description Table 11-20: ConvaTec Company Profile including Company Overview, USP, and Number of Employees, Product Portfolio, Business Strategies and other KPIs Table 11-21: ConvaTec Product Portfolio with Description Table 12-1: Rationale and Description for India Wound Care Market Future Outlook, FY’2018-FY’2022 Table 12-2: Rationale and Description for India Wound Care Market Future Outlook by Type of Wound Care Products on the Basis of Revenue in INR Million, FY’2022 Table 12-3: India Wound Care Market Future Outlook by Type of Wound Care Products on the Basis of Revenue in INR Million, FY’2018-FY’2022 Table 13-1: Recommendations for India Wound Care Market Table 14-1: Rationale and Description for Road Accidents in India in Units, 2011-2021 Table 14-2: Rationale and Description for Diabetes in India in Million, 2011-2021 Table 14-3: Rationale and Description for Healthcare Expenditure in India in Lakh Crores, FY’2012-FY’2022 Table 14-4: Rationale and Description for Health Insurance Premium in India in USD Billion, FY’2012-FY’2022
  • 13. August 2017 India Wound Care Market Outlook to 2022 13© Licensed product of Ken Research; should not be copied Table 14-5: Rationale and Description for Total Population in India in Million, 2011-2021
  • 14. August 2017 India Wound Care Market Outlook to 2022 14© Licensed product of Ken Research; should not be copied WHAT IS THE SCENARIO OF WOUND CARE MARKET IN INDIA? The wound care market in India is characterized by wound treatment products and medical devices meant for traditional, advanced and surgical purposes. The market has grown at a rapid pace in the last few years owing to the continuous launch of new and advanced products. Aging population, rising surgeries, inclining prevalence of chronic and acute wounds have all contributed to the growth of the wound care market in the country. The wound care market in India grew at an impressive CAGR of ~% during the period FY’2012-FY’2017. The market registered growth in revenues from INR ~ million in FY’2012 to INR ~ million in FY’2017. The market growth was also fuelled by rise in knee replacement surgeries in the country with over 80,000 knee replacements performed, which represented an incline by 80% in just five years. Furthermore, over 18,000 weight loss surgeries were conducted in India up from just 800 in 2009. Over 9.3 million cosmetic procedures were performed in the country in 2016 as well. Moreover, India recorded annual burn incidence of approximately 6-7 million every year which resulted in growth of market revenues. The medical and surgical equipment sector received a total foreign direct investment of INR 83.4 billion between 2000 and 2016. In 2013 alone, FDI inflow was recorded at INR 9.2 billion and the number jumped to INR 10.1 billion in 2015. India is the diabetes capital in the world with 74.4 million diabetic patients in 2016. Prevalence of diabetes in Indians was recorded at 2.4% in rural areas and 12- 17% in urban population. In India, prevalence of foot ulcers in diabetic patients was recorded as 3%. Recurrence rate of diabetic foot ulcers in India was as high as 66% as of 2016 which also augmented the growth in market revenues. Licenses: Single User: USD 1400 Hard Copy: USD 1900 Enterprise wide: USD 2800 Pages: 115 Figure: India Wound Care Market Size by Revenues in INR Million, FY’2012- FY’2017 0.00 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 7,000.00 FY'2012 FY'2013 FY'2014 FY'2015 FY'2016 FY'2017 INRBillion Related Reports India Diagnostic Laboratories Market Outlook to 2021 Growing Prevalence of Diseases and Launch of Technologically Advanced Procedures to Drive Growth India Pediatric Drugs and Vaccines Market Outlook to 2021 - Rise in Prevalence of Chronic Diseases and Inclusion of Several New Vaccines in National Immunization Programme to Shape Future Growth Philippines Hospitals Market Outlook to 2021 - Rising Prevalence of Diseases coupled with Increasing Penetration of Health Insurance to Drive the Market
  • 15. August 2017 India Wound Care Market Outlook to 2022 15© Licensed product of Ken Research; should not be copied WHICH SEGMENTS ARE DOING WELL IN WOUND CARE MARKET IN INDIA? Traditional wound care is the primary treatment approach in India. The segment has witnessed huge demand for products such as cotton, gauge, dressings and bandages. These products are affordable by everyone and enjoy high adoption in medical institutions, clinics and end consumers. Traditional wound care products were the highest revenue generating segment in the wound care market of the country and accounted for ~% of the overall market share as of FY’2017. Owing to perception of high cost-low benefit for advanced wound care products, the use of traditional products has been rampant. Counterfeit and local substitutes are easily available for products in this segment and there existed a continuous downward pressure on pricing. Table: India Wound Care Market Segmentation by Type of Wound Care and Rationale for Revenues, FY’2017 Segment Revenues in INR Billion, FY’2017 Rationale Traditional Wound Care Advanced Wound Care Surgical Wound Care Total Traditional wound care products are gradually being replaced by advanced wound care products due to their efficacy and usefulness in managing wounds by enabling faster healing. Advanced and surgical segments have grown at a faster pace in the last few years. NPWT (Negative Pressure Wound Therapy) is the most popular device used in advanced wound management and comprised for ~% market share in the advanced wound care device segment, as of FY’2017. It involves enveloping a non-healing wound coupled with application of negative pressure through foam or gauge dressing. It has been especially been utilized for management of diabetic foot wound. Among newer interventions in diabetic foot wound therapies, NPWT has become an established method of wound management in the last few years. Standalone, single-use and portable NPWT devices are available in the market. Commercially available NPWT systems are very expensive are not available in most rural areas of the country. Table: India Wound Care Market Segmentation by Type of Advanced Wound Care Devices and Rationale for Revenues, FY’2017 Segment Revenues in INR Billion, FY’2017 Rationale NPWT Pressure Relief Hyperbaric Others Total KCI is one the market leaders in this segment and has the broadest range of disposable NPWT products. Smith and Nephew also had considerable market presence in NPWT segment and recently launched PICO, which is a small and portable NPWT device providing 7 days of therapy. Pressure relief devices, hyperbaric oxygen therapy devices and all other devices including electrical and electromagnetic stimulation comprised for ~%, ~% and ~% market share.
  • 16. August 2017 India Wound Care Market Outlook to 2022 16© Licensed product of Ken Research; should not be copied WHAT IS THE KEY TRENDS IN INDIA WOUND CARE MARKET? In a breakthrough discovery, Bamboo used to develop new wound care dressing: A team of doctors from the Center of Innovative and Applied Bioprocessing in Punjab, India has created a special new dressing type composed of bamboo. In order to come up with an effective wound healing or dressing material, they used bamboo leaves to isolate certain nanocrystals that can facilitate the wound healing process. Bamboo has a unique molecular makeup which enables harvesting of nanoparticles in a timely manner. When tested on lab rats, within two weeks wounds had closed and hair follicles began to grow which was a promising sign of effective wound care. In addition, bamboo was found to have antibacterial tendencies, preventing several different strains of bacteria from infecting wound sites. The team believes the bamboo dressings work by accelerating the growth of collagen fibers as well as immune cells associated with inflammation, two essential compounds for wounds to heal properly. Furthermore, bamboo was also able to prevent foul- smelling odors in most wounds. Silk protein-derived product developed by a Bengaluru based company for traditional wound dressing: Sericare, a Bengaluru based company has developed a silk-protein derived product (Fibroheal) that can be used in place of traditional dressing for wounds. The dressing is produced from cut cocoons after the silkworm has left the cocoon and so is a cleaner alternative to collagen dressings, currently the only form of dressing other than skin grafts, which actively help in healing of wounds. The product has received support from the Department of Biotechnology, Government of India, and is being used in the All India Institute of Medical Sciences (AIIMS), New Delhi, Command Hospital, Bengaluru, and Jawaharlal Institute of Postgraduate Medical Education and Research, Puducherry. A clinical trial at AIIMS conducted by Sushma Sagar and her colleagues with the Department of Trauma Surgery showed favorable results. The dressing was applied on the donor area (area from which skin graft is taken to apply to raw area) of 30 patients (60 donor sites in all). The team of researchers harvested skin graft and applied dressing in two parts, one being paraffin dressing and the other the silk protein dressing. The doctors observed that dressing removal was less painful for the silk protein dressing and healing took place faster, often within seven to nine days. Government initiatives towards prevention of injuries: The National Programme for Prevention of Burn Injuries was setup in 2011 as a pilot project. The goal is to ensure prevention of burns and capacity building of infrastructure and manpower at different levels of health care delivery system. The programme aims to provide timely and adequate treatment to burn patients and reduce mortality, complications along with providing effective rehabilitation to the survivors. The programme was launched in the current Five Year Plan (2012-2017) in Medical colleges and their adjoining district hospitals in few states. Subsequently, in the next five year plan it will be rolled out in all the medical colleges and districts hospitals of the country.
  • 17. August 2017 India Wound Care Market Outlook to 2022 17© Licensed product of Ken Research; should not be copied HOW HAS MAJOR COMPANIES PERFROMED IN RECENT TIMES? The wound care market in India is still in its growth phase and is quite a fragmented one characterized by the presence of several manufacturers and fierce competition existing between them. Johnson and Johnson emerged as the market leader in this space, in terms of revenue. Smith and Nephew and Datt Mediproducts were the next two leading companies. These companies had strong product portfolio along with strong distribution systems and promotion strategies that enabled them to keep hold of their market share. The wound care market is price sensitive and the purchase officials often base their purchase decisions on product price. They are reluctant to purchase expensive products in order to provide affordable healthcare services to their customers. Table: Market Share of Major Players in India Wound Care Market on the Basis of Revenue in INR Million and Market Share in Percentage (%), FY’2016 Company Revenue in INR Billion, FY’2016 Market Share in Percentage (%) Johnson and Johnson ~ ~ Smith and Nephew ~ ~ Datt Mediproducts ~ ~ 3M India ~ ~ Sutures India ~ ~ Coloplast ~ ~ Others ~ ~ Total ~ ~ Competitive Landscape of Major Players including detailed company profiles for each of the companies in the space. Table: Company Profile Including Company Overview, Manufacturing Facilities, Distribution Network, Number of Employees, Business Strategies and other KPIs Parameters Remarks Company Overview Manufacturing Facilities R&D Center Product Portfolio USP Distribution Network Number of Employees Business Strategies
  • 18. August 2017 India Wound Care Market Outlook to 2022 18© Licensed product of Ken Research; should not be copied WHAT ARE THE GROWTH PROSPECTS OF THE WOUND CARE MARKET IN INDIA? India wound care market has been mainly driven by technological advances, increasing aging population, problems associated with ineffective traditional wound healing methods and growing incidences of chronic and acute wounds. Rising prevalence of diabetes, attempts to lower the duration of hospital stay in order to reduce the healthcare expenses and the growing inclination towards products that enhance therapeutic outcomes are also driving the demand for the advanced wound care products. Rise in incidence and prevalence of acute and chronic wounds: Both chronic and acute wounds cases have inclined by 3-4% annually in the last five years. The prevalence rate of chronic wounds in India stood at 4.5 per 1,000 population and incidence rate of acute wounds was more than double at 10.5 per 1,000 population, as of FY’2016. Incidence and prevalence of both acute and chronic wounds are likely to incline in the near future by 4-5% annually. Furthermore, the number of lymphoedema cases due to Filariasis is also expected to incline from 23 million cases to 25 million cases each year by 2020. Surging surgeries: The number of surgical births in the country has risen at an unprecedented rate of 16.7% annually in the last five years. India is set to witness further rise in caesarean surgeries going forward. Furthermore, the number of plastic surgeries including breast augmentation, face lifts, brow lifts, eye lifts and liposuction is expected to rise significantly in the mid-long term. Osteoarthritis is the most prevalent form of arthritis in India which affects over 15 million adults every year. The current treatment solution is surgery involving a transplant and only 10% of the Indians undergo the surgery due to fear of late recovery. India is expected to be the osteoarthritis capital of the world by 2025 with over 60 million cases. The current rate of 10% patients undergoing joint replacement surgeries is expected to incline in the near future owing to rising per capita income and increasing disease burden. India has fast become a global health destination, with the medical tourism industry growing at 30% every year. Over 26 million surgeries were performed in the country in 2016 and reportedly the country’s need for surgeries stood at around 65 million. Hence, with increase in number of hospital and specialized doctors, the number of surgeries performed in the country is going to incline at a steady pace. All these factors would result in positive growth of the market at a CAGR of ~% during the period FY’2017-FY’2022. Figure: India Wound Care Market Future Outlook on the Basis of Revenue in INR Billion, FY’2018-FY’2022 0.00 5,000.00 10,000.00 15,000.00 20,000.00 FY'18 FY'19 FY'20 FY'21 FY'22 INRBillion
  • 19. August 2017 India Wound Care Market Outlook to 2022 19© Licensed product of Ken Research; should not be copied
  • 20. August 2017 India Wound Care Market Outlook to 2022 20© Licensed product of Ken Research; should not be copied COMPANIES CITED IN THE REPORT Competitive Landscape Categories Particulars Companies Mentioned Johnson and Johnson Smith and Nephew Datt Mediproducts 3M India Sutures India Coloplast BSN Medical KCI Medical Molnolycke Convatec Products Mentioned Gauge, Dressings, Tapes, Bandages, Compression Bandages, Plasters, Disinfectants, Hydrocolloid, Foam, Advanced Silver Mesh, Alginate, Collagen, Sutures, Staples, Glues, NPWT, Pressure Relief, Hyperbaric Oxygen Devices KEY FACTORS CONSIDERED IN THE REPORT  Comprehensive analysis of the wound care market and its segments  Industry is presented by traditional, advanced and surgical wound care products, by distribution channel and demand from major cities  Listed major players and their positioning in the market  Identified major industry developments in last few years and assess the future growth of the industry
  • 21. August 2017 India Wound Care Market Outlook to 2022 21© Licensed product of Ken Research; should not be copied DISCLAIMER The research reports provided by Ken Research are for the personal information of the authorized recipient and is not for public distribution and should not be reproduced or redistributed without prior permission. None of this material may be used for any commercial or public use until unless authorized by Ken Research. The report will only be used as per the license rights authorized by Ken Research. The information provided in the research documents is from publicly available data and other sources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect to documents available, neither the company nor any of its employees makes any warranty, express or implied, including the warranties of merchantability and fitness for a particular purpose, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use will not infringe privately owned rights. The report also includes analysis and views expressed by our research team. The research reports are purely for information purposes. The opinions expressed are our current opinions as of the date appearing in the material and may be subject to change from time to time without notice. Investors should not solely rely on the information contained in the research documents and must make investment decisions based on their own investment objectives, risk profile and financial position. The recipients of this material should take their own professional advice before acting on this information. Ken Research will not accept returns of reports once dispatched due to the confidentiality of information provided in our reports. In case, a report qualify for return, we will issue a credit, minus shipping charges, of equal value to the original purchase price, toward a future purchase— no refunds. The decision about whether the product return can be accepted or not is solely at our discretion. Any dispute will be subject to laws of India and exclusive jurisdiction of Indian Courts.
  • 22. August 2017 India Wound Care Market Outlook to 2022 22© Licensed product of Ken Research; should not be copied No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of Ken Research and any payments of a specified fee. Requests to republish any material may be sent to us. The report titled ―India Wound Care Market Outlook to 2022 – Rising Medical Surgeries and Increase in Incidence of Acute and Chronic Wounds to Foster Future Growth‖ by Ken Research suggested the wound care market is anticipated to grow at a CAGR of 20.3% during the period FY’2017-FY’2022. To know more about the research report: https://www.kenresearch.com/healthcare/general-healthcare/india- wound-care-market/128724-91.html Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249