Online Copyright Protection

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Online Copyright Protection

  1. 1. Save Your Sole Business Plan 2010
  2. 2. The problem INTERNET Unauthorised Live feed Unlicensed softwares Illegal songs Brand misuse Copied articles and postings Pirated movies
  3. 3. The Problem <ul><li>Online piracy is a big threat to the live entertainment and Media </li></ul><ul><li>business these days </li></ul><ul><li>Internet being such a vast medium has become the prime playground </li></ul><ul><li>for piracy and is expected to grow exponentially year on year. </li></ul><ul><li>The industry has been plagued by piracy and had been showing very </li></ul><ul><li>sluggish growth in the physical format over the last few years, both </li></ul><ul><li>in India and globally. </li></ul><ul><li>Rate of infringement is increasing day by day with the growing </li></ul><ul><li>penetration of the internet and has directly hit the profits of an </li></ul><ul><li>organization. </li></ul><ul><li>The life of a product has become almost impossible to predict and in </li></ul><ul><li>turn the related estimated and hence ……earned Revenue Rationale for </li></ul><ul><li>setting up a new business </li></ul>
  4. 4. <ul><ul><li>Provide a comprehensive, customized and effective solution to companies which will work on reducing the piracy on the internet for the identified products during the pre-determined peak lifecycle or period which is the most crucial for such companies. </li></ul></ul><ul><ul><li>By addressing this space we are targeting the biggest source of piracy. Over a period of time this will directly translate into more legitimate end users or buyers of the product and will translate into better sales for our customers and bigger profits. </li></ul></ul><ul><ul><li>We will be offering a service which makes use of the latest technologies to seek and identify infringers online. This will be supported by a strong team of search specialists, technologists and legal experts who will jointly work towards bringing down infringers. </li></ul></ul>The Idea
  5. 5. The Service Infringer 1 INTERNET Client Technologists Search experts Legal team Copyright Universal Infringer 2 Infringer 3 Legitimate feed / Authorised posts Unauthorised post Illegitimate live feed Infringed media Movies, Music Live events Brand misuse Identify infringers Serve legal notices Bring down infringed content Search Technology Process workflows ISP tie-ups Reporting tools
  6. 6. The Differentiator <ul><li>A well thought out mix of search experts, technical </li></ul><ul><li>resources and attorneys working together to bring down </li></ul><ul><li>infringers. </li></ul><ul><li>Using up to date technology in all areas to search and </li></ul><ul><li>eliminate infringers. </li></ul><ul><li>Well packaged and customized solution offering to </li></ul><ul><li>customers to ensure maximum benefit </li></ul>
  7. 7. Mission statement To be the number one brand name in the field of online copyright protection services.
  8. 8. The Management Team <ul><li>Vinod Sukumaran </li></ul><ul><ul><li>15 years experience </li></ul></ul><ul><ul><li>Experienced in technology and management </li></ul></ul><ul><ul><li>Setup and managed operations </li></ul></ul><ul><ul><li>Thorough process implementation knowledge </li></ul></ul><ul><ul><li>Good at CMM processes. </li></ul></ul><ul><ul><li>Worked for companies like Hewlett Packard, Celstream, Seaton India. </li></ul></ul><ul><ul><li>Last worked as a Delivery Manager with iGate Global Solutions. </li></ul></ul><ul><ul><li>Currently running SilverApex – a small IT consulting and corporate training company. </li></ul></ul><ul><ul><li>B.E. (Computer Science) </li></ul></ul><ul><ul><li>M.B.A (Marketing Management) </li></ul></ul>
  9. 9. The Management Team <ul><li>Karthik Ramanujam </li></ul><ul><ul><li>9 years experience </li></ul></ul><ul><ul><li>Expertise in Sales, Business Development, Marketing & Public Relations </li></ul></ul><ul><ul><li>Media Domain expertise </li></ul></ul><ul><ul><li>Worked with Top Media Companies like NDTV, Sony Ent, Taj TV </li></ul></ul><ul><ul><li>Have insight into the entire Media Industry </li></ul></ul><ul><ul><li>Hands on experience of working with several startup stage companies ex: NDTV, Sony PIX </li></ul></ul><ul><ul><li>Ample understanding of IPR and Copyright protection </li></ul></ul><ul><ul><li>Experience in handling P&L of respective region across companies </li></ul></ul><ul><ul><li>Extensive Media Contacts </li></ul></ul><ul><ul><li>Currently working as a Regional Head – South India with Ten Sports. </li></ul></ul><ul><ul><li>B.Sc (Computer Science) </li></ul></ul>
  10. 10. The Market <ul><li>Study done by Television and Film Producers Guild of </li></ul><ul><li>India last year, the Rs 3000-crore Hindi film industry alone loses around Rs 1,000 Cr. annually to piracy. </li></ul><ul><li>The Effects of Online Piracy on India’s Entertainment Industry – prepared for USIBC by Ernst& Young India, shows as much as 70% of the total Rs. 16,000 Cr’s lost each year (2008) </li></ul>
  11. 11. Target customers <ul><li>The Indian Legal arm within the Film maker’s space is still </li></ul><ul><li>found to be at a nascent stage, the distributors themselves handle the </li></ul><ul><li>various contractual legalities involved with copyright etc. They shall </li></ul><ul><li>be approached directly. </li></ul><ul><li>Film makers chamber society / Guild association / Film distributors </li></ul><ul><li>associations of India and various other outfits like these will provide </li></ul><ul><li>the apt platform to market the same and will help us reach out to </li></ul><ul><li>various potential clients at the same time. </li></ul><ul><li>Any Product Company </li></ul><ul><li>Brand Managers / Owners </li></ul><ul><li>Gaming Publishers </li></ul>
  12. 12. Competitors <ul><li>Degban Ltd </li></ul><ul><li>United Kingdom, Suite 12412, 2nd Floor 145-157 St John Street, London EC1V 4PY Tel:  +44(0)2031292590 Fax: +44(0)2033573100 </li></ul><ul><li>Envisional Ltd </li></ul><ul><li>Betjeman House, 104 Hills Road, Cambridge CB2 1LQ United Kingdom </li></ul><ul><li>Tel:  +44(0) 1223 372 400 Fax: +44(0) 1223 372 401 </li></ul><ul><li>Although based in the UK, they are direct competitors to Copyright </li></ul><ul><li>Universal only for certain products they certainly do have scope to </li></ul><ul><li>expand their services base across. Markets being totally different, </li></ul><ul><li>they would affect our growth into the UK market. </li></ul>
  13. 13. Staying ahead <ul><li>First mover advantage in the Indian Media and Entertainment space </li></ul><ul><li>Exploring various other verticals apart from just protecting </li></ul><ul><li>movies/music/brands/software's online like gaming, trademarks etc. </li></ul><ul><li>Going in with a proper setup to be a larger/more </li></ul><ul><li>professional/equipped setup with the seed funding </li></ul><ul><li>Working in tandem with the right legal partners with cyber expertise </li></ul><ul><li>Will ensure a strong board of advisory members from both sides the </li></ul><ul><li>media/entertainment business as well as the technical side to guide </li></ul><ul><li>and assist us with on ground realities </li></ul>
  14. 14. Financial projections
  15. 15. Financial projections
  16. 16. Funding <ul><li>We are looking at an approximate funding of about Rs. 5 Crores </li></ul><ul><li>over the next 5 years in two phases. </li></ul>Cost of Operations Year 2010 2011 2012 2013 2014 2015 Total cost (Lakhs) 80 90 102 120 140 160
  17. 17. Assumptions <ul><li>We have not considered expansion into other countries in this plan. </li></ul><ul><li>Setting up office in other states if required has also not been </li></ul><ul><li>considered. </li></ul><ul><li>The cost of software related to costs which we will need to purchase </li></ul><ul><li>for efficient operations will need to be evaluated before finalising. </li></ul>
  18. 18. - THANK YOU Please feel free to call us for any further clarifications: Karthik Ramanujam +9198455 96772 Vinod Sukumaran +9199451 11637

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