Mobile People is a global leader in mobile applications and local search/advertising solutions. It develops mobile apps and services for directory publishers and media owners. Its core products include mobile local search and advertising solutions. It has over 50 employees across offices in Copenhagen, Denver, and London. The document discusses opportunities in mobile search and advertising by focusing on the mobile user and occasion, bringing together fragmented content and services, and leveraging existing sales channels.

1. MOBILE PEOPLE © 2009 MOBILE LOCAL SEARCH WITHIN MOBILE LOCAL, ROLES & OPPORTUNITIES 29. APRIL 2009 MARTIN WILSON, SVP BUSINESS DEVELOPMENT

3. Board: representatives from VC, Advertising Agency, Telecoms MOBILE PEOPLE © 2009

5. MOBILE PEOPLE © 2009 SEARCH is a myth in mobile terms Mobile is about FIND

7. communication medium

8. lifestyle orientated

9. user is paying (or perceives to be)

10. no-one ever reads a manual

12. immediacy is often critical

13. patience and tolerance is far less

14. relevance is key

15. pulling information is not an issue

17. SOCIAL / SEARCH SERVICES (new one´s coming every day)

18. 24hr snap shot MOBILE PEOPLE © 2009

19. Service ecology MOBILE PEOPLE © 2009

20. Opportunity MOBILE PEOPLE © 2009 Focus on the ‘mobile’ user and the occasion Bring together fragmented content and services Use established channels to support distribution & discovery Align and optimise the marketing inventory Leverage existing sales channels to deliver value

21. Creating an Event or Activity Events will be packaged around: Time - week, weekend, day, night... Location - country, region, city, town... Activity- sports, concert, festival, exhibition, eating out... MOBILE PEOPLE © 2009 World cup 2010 Easter Bath Mother’s day Stratford upon Avon Wimbledon St Patrick’s day Valentines day V festival Friday Night British Grandprix

22. PRESENTATION MOBILE PEOPLE © 2009 MOBILE PEOPLE © 2009 End-user Key players

23. Delivering revenue from mobile MOBILE PEOPLE © 2009

24. How do we know? MOBILE PEOPLE © 2009

25. MOBILE PEOPLE © 2009 MOBILE =COMMUNICATION & SOCIAL Both natural parts of our life

26. MOBILE PEOPLE © 2009 USAGE = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results

27. MOBILE PEOPLE © 2009 OPPORTUNITY = BRINGING TOGETHER ELEMENTS THAT CO-EXIST Not much is ever invented from scratch

28. Martin Wilson SVP Business Development e: mw@mobilepeople.com TOLDBODGADE 12, 1253 COPENHAGEN K, DENMARK COPENHAGEN - DENVER - LONDON