Mobile People is a global leader in mobile applications and local search/advertising solutions. It develops mobile apps and services for directory publishers and media owners. Its core products include mobile local search and advertising solutions. It has over 50 employees across offices in Copenhagen, Denver, and London. The document discusses opportunities in mobile search and advertising by focusing on the mobile user and occasion, bringing together fragmented content and services, and leveraging existing sales channels.

1. MOBILE PEOPLE © 2009MOBILE LOCAL SEARCHWITHIN MOBILE LOCAL, ROLES & OPPORTUNITIES29. APRIL 2009MARTIN WILSON, SVP BUSINESS DEVELOPMENT

2. ABOUT MOBILE PEOPLEmobilePeople is a global leader in mobile application development and local mobile search and advertising solutionsInvestor: Via Venture Partners (VC)Locations: Headquarter in Copenhagen (DK), Branch offices in Denver (US) and London (UK)Employees: 50+ people

3. Board: representatives from VC, Advertising Agency, Telecoms MOBILE PEOPLE © 2009

4. What we doMOBILE PEOPLE © 2009Develop and operate mobile applications and services for the world’s leading directory publishers and media ownersCore products: Mobile Local Search and Advertising solutionsServices: Live in 12 marketsOperate Advertising Network and Sales operation in Nordic RegionCustomers include:

5. MOBILE PEOPLE © 2009SEARCH is a myth in mobile termsMobile is about FIND

6. RealityMOBILE PEOPLE © 2009Reality of ‘mobile’ device is very personal

7. communication medium

8. lifestyle orientated

9. user is paying (or perceives to be)

10. no-one ever reads a manual

11. device is generally difficult to use (relatively poor interface)Consumers when ‘mobile’typically want something

12. immediacy is often critical

13. patience and tolerance is far less

14. relevance is key

15. pulling information is not an issue

16. actionable is a pre-requisiteApplication ecologyMOBILE PEOPLE © 2009Mobile eco system drive towards mass adoption1st tier - social & community tools(lifestyle choice)2nd tier - functional tools(lifestyle supportive)3rd tier - information tools(24hr’ism & personal)

17. SOCIAL / SEARCH SERVICES (new one´s coming every day)

18. 24hr snap shotMOBILE PEOPLE © 2009