The document summarizes the Second Edition of the Mediterranean CRUISE EXCELLENCE AWARDS 2010 event held in Málaga, Spain. Over 160 managers from major cruise lines in Europe attended along with representatives from ports and the tourism industry. The awards recognize 14 categories, as determined by a survey of over 4,200 cruisers. Winners included Pullmantur Cruises for best entertainment, Happy Cruises for best crew, and Silversea Cruises for best luxury cruise line. The event helped establish Málaga as an international center for the cruise industry.