an overview on how the music industry and brands can create a new disruptive model and add value to the consumer

1. Not F*cking Close
#NFC or seamless from off- to online
changing the music business?
@patrickbosteels

2. Mobile What

3. InnovAnge

6. @patrickbosteels

7. Near Field Communication
4 cm or less - operates at 13.56 MHz and
at rates ranging from - 106 kbit/s to 848
kbit/s
Old stuff
Nokia, Sony, and Royal Philips Electronics
founded the NFC Forum in 2004
@patrickbosteels

8. @patrickbosteels

9. @patrickbosteels

10. @patrickbosteels

11. @patrickbosteels

12. MTS® Media To Serve
Promotional Media Downloads
@patrickbosteels

13. Demo
@patrickbosteels

14. 1 unique code
per McFlurry
@patrickbosteels

15. Retailer in Belgium >600 outlets, MS >23%
Almost 1.000.000 downloads in 2,5 months
136.000 opt-ins

16. Brands' Content' Consumer''
• Licensed'
• Non0licensed'
@patrickbosteels

17. call for action
open via API
invite developers to use the content
invite non-signed artists to use the platform
stimulate brands to sign up and let the
audience discover
@patrickbosteels

18. @patrickbosteels

19. www.tcsdigitalworld.com
@patrickbosteels