The document provides information about multiple vendors that will be participating in the grand opening of the NewBo City Market on October 27-28, 2012. It includes brief descriptions of each vendor's business, products, and philosophy. Some of the vendors featured are Bark & Bloom floral arrangements, Betty & Bobo's Better Breads, Big Boy Meats, Caribbean Kitchen, The Chill ice cream shop, and Christopher Ryan Confections bakery.

1. Grand
Opening
October 27-28
2012

2. Saturday’s Events:

3. Sunday’s Events:

4. Board of Directors

5. Bark & Bloom
Bark & Bloom is the intersection of passionate flower growing and a
compulsion to make floral art. Their art is made from locally grown flowers,
decorative branches and re-purposed materials. Local and sustainable
materials are the ingredients they use to produce simple, seasonal and
natural arrangements. They use what they find and what they grow, and
supplement from like-minded growers. Bark & Bloom’s preference is to
support Iowa growers and then expand to earth-friendly national growers.
They specialize in growing multiple varieties of pussy willow alongside an
array of colorful decorative curly willow branches. Their branches are
harvested in winter and early spring. Even when Iowa flowers are scarce,
they can add vessels of color and texture to your home, office and events.
Visit with Anne Armitage, grower-designer-entrepreneur, at NewBo City
Market to chat about flowers, trees and planning your event. Alan Peterka,
grower-designer-tech-support-husband, works mostly behind the scenes -
but if you see him, say hello! They love to learn from other growers and
gardeners, Anne and Alan strive to inspire in others the joy and wonder
nature inspires in them.

6. Betty & Bobo's Better Breads
Betty and Bobo’s Better Breads is new! As new as the NewBo City Market. Created from an
enjoyment of eating good bread & quality pastries that have always been a part of Jerry's home, he
made the decision to join NewBo and bake for the whole community.
Jerry will feature sandwich breads with a variety that will meet everyone’s taste. Lean breads that
begin with a preferment and take more time and attention before they reach the oven resulting in a
flavorful bread without added oils and sweeteners.
He will offer a selection of Biscotti, Take and Bake Scones, Bread mixes to bake at home, bulk
granola and more as our business unfolds.
Neighborhood, restaurant, and small market delivery will be added in January.
Betty and Bobo’s is named after Jerry's mother and uncle, who enjoy bread better than they can
bake, it but always appreciate a good loaf of fresh bread.
The company philosophy is the Golden Rule.
Their ingredients are high quality, the products are delicious, the prices are fair, & the service will
bring a smile to your face.

7. Big Boy Meats
The idea of Big Boy Meats first started in a very hot state fair
sheep barn in Sedalia, MO. Cori Craig and Nathan Lein
stayed up half of that sweltering June night talking about
Corriedale sheep (of course!), meat, and renewing their
friendship after not seeing each other for more than 20 years.
A week and a half later, Nathan was approached on Project
A.W.A.R.E and was asked about the care of two little lambs.
As the conversation progressed, Wendy
Zimmermann, Director of Operations at the NewBo City
Market, talked about her major project. Phone numbers were
exchanged, Cori and Nathan spent a few more late nights
talking, and in August of 2012, Big Boy Meats was founded!

8. Caribbean Kitchen
Patrick Rashed was born in Kingston, Jamaica, and moved to Iowa to go to the
University of Iowa. He graduated with a teaching degree and a master's degree in social
work. "He opened the restaurant with his wife Danielle and three boys PJ, Tavian, and
DeAndre"
His three boys and his wife who are his world. His favorite thing to do in his spare time
is going to watch his children in any activity they are participating in.
Cooking Jamaican food is in Patrick’s blood. He was named after his Grandfather, who
was an excellent cook – His nickname was Fishmon. He would go to the parks and sell
prepared seafood, which always sold out. Patrick’s (the younger) first job was at 12
years old working in a Jamaican market for a Rasta Mon. He only served “Ital”
(vegetarian) food.
Patrick has been a vendor for the past 7 years going to festivals around the Midwest. He
takes great pleasure in knowing that someone has enjoyed what he prepared for
them. Using fresh local ingredients is so important to the flavor of your dish no matter
what style of cooking your doing. He wants people to feel that same warmth he feels
when they eat our food at Caribbean Kitchen: He wants them to feel at home.

9. The Chill
The Chill is a new venture for young entrepreneur Sydney Rieckhoff, age 14 of Cedar Rapids.
When Sydney first heard about the NewBo City Market, she asked “Who will be doing the ice
cream? Is that something I could do?”
Sydney loves ice cream and has enjoyed the “research” of finding the best flavors to offer at NewBo.
Sydney has visited over 20 ice cream shops in 4 states over the past few months to make sure that
she gets it right. She even had the chance to sample ice cream on a trip to Ireland and England in
June. According to Sydney, “European ice cream is a little different than what we have here.
American ice cream is a little thicker and creamier, but the ice cream in Europe explodes with flavor.
I’m going to see if I can’t find or make ice cream that has both qualities.”
The Chill will feature at least 12 different flavors of ice cream that will change with the season. “We
will have great milkshakes and we will make our own waffle cones on site,” adds Sydney. “ I want
to feature items that will appeal to kids – even if they are very old kids – like my grandpa.”
Gourmet fudge, vintage candies and homemade sundaes with fresh fruit will round out the offering
at the Chill.
Another cool thing to check out at the Chill is its celebration of local artists on its website and video
wall. “We want to honor the artistic heritage of the neighborhood. We will hold contests for local
artists of all ages and let our customers decide the winners. Our winners will get the chance to be
featured on Chill t-shirts, and I will personally reward them with plenty of free ice cream. I can’t
wait to start.”

10. Christopher Ryan
Confections
Christopher Oetker grew up loving to bake.
He hails from a small town in Central Iowa. After graduating
Kirkwood Community College with an AOS in Culinary Arts, he
and his future wife Anna moved to Chicago where he attended the
prestigious French Pastry School, instructed by Sebastien Cannone
and Jacquey Pfeiffer, two world renowned pastry chefs.
Christopher and Anna returned to Cedar Rapids, where he has
been creating special occasion and wedding cakes from his home
under the name Cakes By Christopher since 2004. This year marks
a transition for Cakes By Christopher to Christopher Ryan
Confections at NewBo City Market. Christopher will still offer his
wonderful wedding and special occasion cakes, along with many
other tasty treats, including gluten free and vegan options, using
local and organic ingredients whenever possible.

11. CR Popcorn
Most people will assume the “CR” in popcorn’s shop’s name stands for Cedar
Rapids. However, these are also the initials of a 5th grade boy from Jackson Elementary
School, Carter Rieckhoff. “It’s pretty cool that my initials match my hometown,” says Carter, age 10.
Carter loves his popcorn. Ever since he was old enough to eat it, he just couldn’t get
enough. Microwave is just fine, but Carter prefers what he calls “real” popcorn with butter made on
the stove by his dad. If there is something Carter loves more than popcorn, it might be root
beer. Popcorn and root beer together. . . is a recipe for a happy tummy.
Come and taste CR’s incredible cheddar corn, caramel corn and fresh popped buttered popcorn. Try
the famous Five Seasons or NewBo blends, and sample one of our rotating exotic flavors like garlic
and parmesan, caramel apple or honey mustard. Carter’s Root Beer Vault contains over 20 varieties
of root beer made by craft breweries from around the country.
CR Popcorn Shop will have everything you need for a refreshing snack at NewBo City Market, or we
can create a special gift for you to share with a friend. One gallon and 3 gallon gift tins are available
with your favorite popcorns and root beers.
Carter is looking forward to meeting you in his store at NewBo City Market. “ I went to the
University of Iowa’s entrepreneur camp this summer to learn how to run my own business,” states
Carter. “I’m pretty sure I can do it, and then I want to open a coffee shop, a pizza place, a toy store
and then a hotel. I have big dreams.”

12. The Egg Basket
Carlena and Jim Minor have been providing eggs and farm fresh
chickens to friends and relatives for over thirty years. They began
providing free range eggs to local residents through farmer’s
markets for several years. The Egg Basket is a continuation of a
growing need for a healthy egg and dairy alternative.
The Egg Basket will feature a variety of eggs including
chicken, quail, duck, and goose. They will also carry dairy products
from Kalona SuperNatural, formally known as Kalona Organics.
These dairy products contain organic, grass-fed milk from local
sustainable farms.
The Egg Basket will also carry local honey, sorghum, gluten free
baking mixes, and handmade chocolates.

13. Saturday’s Events:

14. Sunday’s Events:

15. Frontier Natural Products
Co-op
Frontier has been the leading supplier of natural and
organic herbs, spices, teas & aromatherapy products
for over three decades – recognized for high quality
products, organics and social responsibility. We
conduct our business with unwavering integrity and
are dedicated to making a positive impact on the
environment.

16. Get Fresh! Juice
Who we are: Brendan and Kathy are both Iowa-grown food lovers with a passion for
freshness and a love of local food and flavor.
Fresh inspiration: Using the freshest fruits and vegetables available, working with
local producers, Get Fresh creates delicious beverages. The health benefits come with
the territory…we make juices that taste great!
It’s all about the juice!
 smoothies and extracted juice blends made from the best ingredients available
 freshly squeezed citrus juices
 iced teas
 fruit and vegetable-infused waters

17. Greyhound Deli
Pete hails from Minnesota, while Matt is from Illinois. Matt came to Iowa City
for school, and ended up falling in love with the state. Pete came upon Iowa
by chance, while visiting friends he too became enchanted with the area and
has made Iowa his home. The two met when Matt bought a bicycle from the
bike shop where Pete works.
It wasn't long before the two became friends and Matt asked Pete to come
work for him at his breakfast stand at the farmer's market called, Griddle Me
This. The two operate the bicycle supported business on Saturday mornings
and have developed quite the cult following.
Both sharing a history in the service industry and a love of
good, quality, wholesome food, they looked for ways to expand their vision
and the NewBo Market concept seemed like the ideal setting to continue down
that path.
Greyhound Deli will offer cuisine that the goes along with the pair's food
philosophy: simple food, great ingredients, executed well. The two will bring
a fresh, fun atmosphere to the market and are looking at this as a stepping
stone into a bright future in the culinary world.

18. Iowa Soul Food Co. Market
Mission: The Iowa Soul Food Company Market provides unique
offerings of the African experience from around the world.
Company Philosophy: The Iowa Soul Food Company Market
(ISFCM) is about sharing African inspired foods and spices from
around the world.
The Market is designed to appeal to individuals that are passionate
about cooking and exploring cooking concepts from different
cultures.
ISFCM is more than just a food company; they are community
explorers, searching to expose the hidden talents of every day
culinary artist who have a passion for cooking and share their
favorite dishes, recipes and ingredients with the world.

19. La Reyna
As their kids Alex and Katherine were preparing to enter High School &
Middle School, the family decided it was time to relocate full-time from
Chcago to Iowa and establish their business, a grocery store, in order to
provide a better quality of life to the family. What started off as a 250 sq. ft
storefront soon became a 2000+ sq. ft bodega and restaurant by 2002. In
2005, the family fulfilled their dream of opening a restaurant in Iowa City.
This move allowed Carmen to vend her famous pico de gallo and guacamole
at the local Farmer’s Market. Three years later, the Legaspi family is very
active selling at Farmers Markets from Davenport to Des Moines. In 2012, the
family decided they wanted to go back to their original business
model, small-town business, and relocated the restaurant to Vinton. In
addition to managing the restaurant, La Reyna Food Products are sold at the
New-Pioneer Co-op and various Hy-Vees across the Corridor.
Carmen and Carlos Legaspi have been in business for over 20 years and have
led the business in 3 very distinct communities. They are the “face” of La
Reyna at the restaurant, at farmers markets, summer festivals, and via the
relationships with retail outlets.

20. Saturday’s Events:

21. Sunday’s Events:

22. Morgan Creek Produce
Morgan Creek runs through our family’s 37 acre vegetable farm west of Cedar Rapids on Hwy 30
- about 8 miles from the NewBo City Market - where we have a fresh produce market open daily
from 10am – 6pm through the growing season.
Grower Bob Vanous transitioned from growing nursery stock to vegetables in 1998. Over the
years Morgan Creek has become the area’s fresh produce favorite, growing a wide range of
produce from asparagus to zucchini. The Morgan Creek tradition continues as Bob’s daughter
Robyn and her husband, Bill Rieckhoff, take the lead at the NewBo City Market. “Our family is
committed to sustainable farming practices”, notes Bill. “Commercial growers grow for transport
and shelf life. We can grow for taste. That is a huge plus for our customer friends”.
At NewBo City Market, Morgan Creek will take the best of what we grow at our farm, and add
fresh seasonal offerings from qualified partner growers. Robyn is excited, “We meet so many
great farm families when we attend education events and later visit their farms. Each farm has
signature items – like our tomatoes, candy onions and sweet corn. At NewBo City Market we get
to connect Cedar Rapids with the best offerings from local and regional farms. ”
Education and outreach is our mission at Morgan Creek. Ask questions, try a sample of something
new, or come out for a field day tour at the farm. Please give us a call if your organization needs
fresh produce for an event.
Above all, be a good friend to your body - Eat Fresh. . .Eat Local. . . and Know Your Grower.

23. NewBo Beer & Wine
NewBo City Market is all about supporting the local community, and
that’s why NewBo Beer & Wine concentrates on local producers.
The only anchor merchant located in the Event Space, just left of the big
rooster clock, NewBo Beer and Wine is both a retail beer and wine
merchant and a tasting bar, specializing in Iowa Beers and Wines. What’s
more, since most of Iowa’s great breweries don’t bottle their beer, NewBo
Beer and Wine offers a “Growler Program,” where Iowa’s craft beers
rotate through the bar’s four draught lines and are sold in half-
gallon, refillable “growlers” (a.k.a. “little brown jugs”).
While the wine program at NewBo Beer & Wine also concentrates on
Iowa’s growing vineyards, it also carries a small selection of other
American wines, from the Midwest to the West Coast. Take it home by
the bottle, enjoy a full glass or just a taste.
NewBo Beer and Wine is your go-to source for all your local favorites

24. NewBo Cheese Co.
NewBo Cheese Co. is a partnership between Mary Krivit and Luann Gilman. Mary and Luann have
been friends for many years and always talked of starting a business together. Mary grew up in a
small town in Illinois. Her dad was the local veterinarian and her weekends were spent helping
him with his work on the farms. She graduated from the University of Iowa and from Loyola
University with a Master’s Degree in Social Work. Mary is married to Jeff and they have 4
children. Luann grew up on a grain and hog farm in central Iowa. She and her sisters helped with
everything from walking beans to chasing the hogs back into the barn. Luann has a degree in
Accounting from Iowa State University and is married to Peter. They have 3 daughters.
Mary and Luann have both always had an interest in cooking and using local, fresh products
whenever possible. They were very excited about the NewBo City Market’s plan and saw this as the
perfect opportunity to pursue their dream of owning a business together. The idea for a cheese
shop was a natural choice, given both of their experiences growing up in rural areas. Mary and
Luann have scoured the back roads of Iowa, Wisconsin and Minnesota finding the very best
farmstead and artisanal cheeses for their store. Overall, the cheeses they will carry in their store are
from small family farms where the cows / goats are milked.
and the cheese is produced on the premises. NewBo Cheese Co. will also carry accompaniments
such as specialty crackers, preserves and olives. They are really excited to be part of the NewBo
City Market and the opportunity to promote small, Midwest farmers.

25. Wallace Farms
In 2005, Nick Wallace returned “Back to the Land” to a farm
that was first tilled by his great-great-grandfather. Our farm
in Keystone, Iowa, has been in the Wallace family since
1894 and is now the homestead for Nick and his family, in
addition to being the centerpiece of Wallace Farms.
Today, hundreds of customers rely on Nick and his
network of family farmers to provide food that is
safe, sustainably-raised, hormone and pesticide-free, and
always all-natural!
We will be providing 2 deliveries each month to the Newbo
Market. Simply go to www.wallacefarms.com and sign up
to received our delivery emails. Pre-orders are made a week
before each delivery, hand-packed, and delivered to our
designated drop-off location right next to the market.

26. Pappardelle’s Pasta
 Brodie and Lorrie are so excited to be a part of the NewBo City market
and to share their passion for bringing people back to the kitchen and
eating at the family table. Brodie was a Division I wrestler for the
University of Iowa. They know how important it is to fuel your body
with nutritional and natural foods that satisfy. Pappardelle’s bold
flavor profiles coupled with fresh seasonal ingredients from the
market will be a winner every time!
 Their pasta is the basis of delicious, fast, simple meals that will make
you and your family happy and healthy. Pappardelle’s Pasta is a
gourmet pasta company. All pasta is made in small batches, using the
finest flours and natural ingredients. Their pastas are all natural and
some are organic, gluten free, or whole wheat. There’s ravioli, pesto
and sauces too. Pappardelle’s has over 100 flavors of dry pastas for
you to choose from. When you buy any of them we send you home
with a tried and true recipe using that specific pasta. Eat and Enjoy!

27. P.H.A.T. Daddy’s @ The
Market
Mike Curry, Chef/Owner P.H.A.T. Daddy’s Mike was born and raised in Marengo.
He first became interested in the food industry while working in local restaurants as a
teenager. After high school, he attended Kirkwood Community College and received
degrees in Culinary Arts and Food Management. After graduation in the summer of
1987, Mike moved to Florida for a different look at the food industry. While there, he
worked in various hotels, country clubs and restaurants.
Jim Vido, Chef Also a Kirkwood Community College graduate with a degree in
Culinary Arts and a Bakery Certificate. Jim has worked at P.H.A.T.’s since May of 2008
organizing catering events, updating the website and social networking, and working
on the new business adventures here at NewBo City Market. Jim is a Cleveland native
and has lived in Iowa for eleven years.
P.H.A.T. Daddy's @ The Market
Along with their own great sauces from their Marengo restaurant, P.H.A.T. Daddy's @
The Market will satisfy the deicated chile-head in you with a wide variety of hot
sauces, salsas and chile-related products.

28. Roasters Coffee
At Roasters, you will never buy coffee that isn't fresh. Most of their varieties are kept on
the shelf no longer than a few days. They roast small batches every day to ensure
freshness. Absolutely none of the beans are sold beyond three weeks from roasting. All
of the coffees they buy are shade grown, avian friendly, high grade specialty beans.
Every variety and blend offered at NewBo City Market will be Fair Trade or Rainforest
Alliance certified and USDA certified organic, and every decaf they offer will be
chemical-free, decaffeinated using the swiss water process instead of harsh chemicals.
Roasters buys the highest quality, freshest green coffee beans they can find, and passes
that quality and freshness along to each guest.
They look forward to holding cuppings (formal coffee tastings) at NewBo City Market
and are excited about the opportunity it provides them to expand and educate some new
folks about the great wide world of coffee, as well as learning from all the new guests
how to improve our coffees for their specific needs.
At the head of the NewBo City Market location is Amanda Steines. She’s been working
in coffee for the better part of a decade and has never been so inspired by her work as
she has been since becoming part of the Roasters family a few years ago. She'll be at the
market every day once it opens taking care of all your coffee needs.

29. Saturday’s Events:

30. Sunday’s Events:

31. That One Cupcake Place
Once upon a time, a young teenage girl complained she was bored and wanted something to do. Like all
good parents do, her foster mother quickly shot back and told her to do something productive. The
teenager decided to bake. One day in 1990, she noticed a tattered piece of paper that fell out of an old recipe
book. It was yellowed, fragile and hand written with beautiful penmanship. The bored teenager baked the
best cupcakes ever from the recipe. Her foster mother told her the cake had not been baked that way since
her own grandma was alive. It is an old family recipe from a time when cupcakes were made in actual
cups in England, when people were too poor to make an entire cake. In fact, cupcake pans were not
invented yet! The teenage girl will never forget the warm look of approval on her foster mother’s face. It
will forever be embedded in her heart.
The teenager, now Teresa Pinkerton, has been baking this recipe since she was 14 years old. Friends and
family have been telling her for a long time that she should start selling the yummy cupcakes. After several
weddings, graduations and birthdays the entire family decided to embark on this adventure
together. They love what they do and they do what they love. They have been grass roots, farmer’s
market and word of mouth so far. She did what John told her to do (finally), and she baked. When the
opportunity to become the first dedicated cupcake place in Cedar Rapids came around, they jumped on the
opportunity to be a merchant in NewBo City Market and are excited to serve the community.

32. Zaytoon Mediterranean
Grill
For years they had been waiting for an authentic Mediterranean restaurant to open in their neighborhood. A place
to feast on juicy shish tawook (chicken kabob) sandwiches, gyros with creamy tzatziki sauce, tabouli salad piled
high, addictive hummos with pita, and freshly squeezed mint lemonade. Decades later, they realized there was
only one solution; to open their own restaurant…and so they did! Zaytoon (“Olive”) Mediterranean Grill is the
place to enjoy these and many more fresh, healthy, and delicious foods.
They are excited to share their dishes with folks new to these flavors and those who already have the craving for
Mediterranean fare. Their creations were inspired by the food their mothers and grandmothers used to make for
them. All dishes are prepared with fresh ingredients, many sourced locally, and some organic. Mediterranean
cuisine is the perfect choice for the health conscious indvidual, as the majority of the food is made with natural
ingredients including vegetables, herbs, grains, and hand selected quality meats.
Albert Habhab, co-owner and master-griller, is looking forward to putting on his chef’s hat and taking his post at
the grilling station. He brings over 17 years of culinary experience to Zaytoon Mediterranean Grill, many from
shadowing his father in their family business along with perfecting recipes his mother shared with him as a young
adult. Jennine Seede, co-owner and self-proclaimed food critic, has her knives sharpened and ready to begin
preparations for her much acclaimed fresh fruit cocktail. Jennine’s experience is primarily in her home kitchen
where she learned from her mother and grandmother about how to prepare Mediterranean food that would satisfy
two older (and very hungry) brothers.
Albert and Jennine want their customers to feel good about what they’re eating. If there is something you want to
taste, just let them know, they’re happy to give you a sample. As their grandparents would always say to them
after enjoying a delicious meal, “sah-tain” which meant, “may the food give you twice the good health”.