Images and ideas gleaned from the NewBo City Market Staff research trip to 3 different Ohio public markets - North Market in Columbus, Westside Market in Cleveland, and 2nd Street Market in Dayton.

1. The NewBo City Market
Staff Trip to Ohio Markets: The Takeaways.
May, 2012

2. The NewBo City Market
From May 15-17, 2012, the staff of NewBo City Market traveled to Ohio
to harvest information and ideas from 3 established public markets.
Part of the purpose was to gather images and concepts to make the idea
of a Public Market clearer to potential NewBo City Market merchants
and guests.

3. Markets
 We visited 3 markets:

4. Markets
 We visited 3 markets:
North Market, Columbus

5. Markets
 We visited 3 markets:
Westside
North Market, Columbus Market, Clevela
nd

6. Markets
 We visited 3 markets:
Westside
North Market, Columbus Market,
Cleveland
2nd Street
Market, Dayton

7. North Market
North Market has a very strong vendor marketing support system in place.
There is a banner and a corresponding pamphlet for each and every vendor.

8. North Market
They get a lot of support from their
community, especially from 3 major annual
events.

9. North Market
They get a lot of support from their
community, especially from 3 major annual
events.
They used to do many more frequent events,
but found fewer, bigger events to be more
profitable and easier to manage

10. North Market
They get a lot of support from their
community, especially from 3 major annual
events.
They used to do many more frequent events,
but found fewer, bigger events to be more
profitable and easier to manage.

11. North Market
They get a lot of support from their
community, especially from 3 major annual
events.
They used to do many more frequent
events, but found fewer, bigger events to be
more profitable and easier to manage.

12. North Market
They get a lot of support from their
community, especially from 3 major annual
events.
They used to do many more frequent events,
but found fewer, bigger events to be more
profitable and easier to manage.
Their graphics are very strong as well.

13. North Market
Beer & Wine
Pasta
Produce Meat

14. North Market
Soups & Sauces
Also: ice cream, olives, sausages, waffles &
crepes, cookware, sushi, flowers, fish,
popcorn, chocolate, spices, bread, hot sauces,
Varied dining options and much more

15. North Market
Takeaways from North Market:
• This is a very old (over 100 years), established market in a relatively new building
(1996).
• There is a great product mix, with some overlap but not a whole lot.
• They are in a very hip & trendy part of town, called “The Short North,” very close
to the center of downtown and surrounded by restaurants, shopping, bars and
nightclubs. The population of Columbus is 787,000 (1.8 mil metropolitan).
• The merchants are very well established and there is very little turnover.
• North Market is a shopping AND dining destination – groceries, a snack, a meal;
as a gathering and meeting spot it is an area favorite.
• It feels as though every single person in Columbus absolutely loves the North
Market.

16. Westside Market
The Westside Market in
Cleveland is
celebrating its 100th
anniversary this year in
a beautiful, vaulted
space built for the
purpose.
Note the consistency of
display & signage from
merchant to merchant

17. Westside Market
Meat and
Fish make
up at least
½ the
market.
The crepe stand is popular

18. Westside Market
Ready to cook fresh pasta is popular too.
There’s plenty of prepared ethnic
food, though very little concern
about healthful ingredients.

19. Westside Market
This innovative bike rack is a good
example of finding the opportunities
for public art.
The produce was relegated to an
annex, and it was several
vendors hawking the same ol’-
same ol’ from off a produce
truck. Kinda disappointing.

20. Westside Market
Takeaways from Westside Market:
• People in Cleveland like their meat.
• When multiple produce merchants all sell the same thing, the result is subpar
product selection, a lack of local authenticity, and a lot of infighting between
merchants.
• Look and feel are nearly as important as variety and quality of flavors.
• NewBo City Market needs popcorn.
• Most common customer suggestion is that the market be open on Sundays.
• Both markets (North and Westside) had plenty of pasta and bread

21. 2 nd Street Market
Dayton (141K) is right around the same size
as Cedar Rapids (126K). The market building
is a former freight house, much like the
farmers’ market in Davenport.

22. 2 nd Street Market
While small, the market looks Looking west from center
very big because it is long and
narrow.
Looking east from center
Some of the booths were
permanent, built-in affairs, while
some more closely resembled
farmers market booths with just a
table and a chair.

23. 2 nd Street Market
Their in-house marketing support is strong
as well.

24. 2 nd Street Market
This clock and directional map in the center also serves as a great meeting spot.

25. 2 nd Street Market
Types of
vendors
included not
just food,
but also
things like
plants and
garden
supplies,
organic stuff
for babies,
and
decorative
gifts.

26. 2 nd Street Market
They have lots of open,
flexible space, with overhead
doors for when the weather is
nice.

27. The NewBo City Market
The goal is not so much to copy…
…As to Westside
North Market, Columbus learn and to Market,
adapt these Cleveland
ideas to
what CR
needs…
2nd Street
Market, Dayton

28. …To make The NewBo City
Market America’s next great
public market.
To get involved, contact Kurt@NewBoCityMarket.com