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20103009-005
Tool#1
1. Discourse
2. Discourse Producer
3. Discourse Consumer
Tool#2
1. Expressive
2. Representative
3. Commisive
Continue
1. Discourse
Dalda
2. Discourse producer
Family
Spiderman
Company
1. Expressive
•Jnti vo b thi mere dhamkiya
jhothi thi ye uski mamta hi to
thi jo dar jati thi.
•Umer sari me ny war de tujh
py.
•Jha mamta vha dalda.
3. Commisive
Mama me sirf ik bite
khao ga nhi thi kood jao
ga.
3. Discourse Consumer
Viewer's and audience
2. Representative
Jo khniya sunati b thi or
bnati b thi shair aya sary
jnwar bagh gy.
Tool#1
E-Marketing worked as an effective communication between consumer and producer.
Tool#2
1. Expressive
Expressive speech act is a speech act in which the speaker expresses feeling and attitude about
something.
For example in our advertisement “Umer sari me ny war de tujh py”
2. Representative
Representative is an act of representing the statement by stating the words that in accordance to
the world as their belief.
For example in our advertisement “Jo khniya sunati b thi or bnati b thi shair aya sary jnwar bagh
gy”
3. Commisive
Commissives are speech acts that the utterances commit the speaker to some future course of
action.
For example in our advertisement “Mama me sirf ik bite khao ga nhi thi kood jao ga”
Tool#3
Code Switching - Code Mixing
• Mama me sirf ik bite khao ga.
• Shair kya khata hai itny powers k leye.
• Apko pta Spiderman itny powers k leye kiya khata hai.
• Shair ke jgh spiderman ny ly li or pratha ke jgh pasta ny.
Tool#3
Use of two language + Mixing of language

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Norman fairclough model

  • 2. Tool#1 1. Discourse 2. Discourse Producer 3. Discourse Consumer Tool#2 1. Expressive 2. Representative 3. Commisive Continue 1. Discourse Dalda 2. Discourse producer Family Spiderman Company 1. Expressive •Jnti vo b thi mere dhamkiya jhothi thi ye uski mamta hi to thi jo dar jati thi. •Umer sari me ny war de tujh py. •Jha mamta vha dalda. 3. Commisive Mama me sirf ik bite khao ga nhi thi kood jao ga. 3. Discourse Consumer Viewer's and audience 2. Representative Jo khniya sunati b thi or bnati b thi shair aya sary jnwar bagh gy.
  • 3. Tool#1 E-Marketing worked as an effective communication between consumer and producer. Tool#2 1. Expressive Expressive speech act is a speech act in which the speaker expresses feeling and attitude about something. For example in our advertisement “Umer sari me ny war de tujh py” 2. Representative Representative is an act of representing the statement by stating the words that in accordance to the world as their belief. For example in our advertisement “Jo khniya sunati b thi or bnati b thi shair aya sary jnwar bagh gy” 3. Commisive Commissives are speech acts that the utterances commit the speaker to some future course of action. For example in our advertisement “Mama me sirf ik bite khao ga nhi thi kood jao ga”
  • 4.
  • 5. Tool#3 Code Switching - Code Mixing • Mama me sirf ik bite khao ga. • Shair kya khata hai itny powers k leye. • Apko pta Spiderman itny powers k leye kiya khata hai. • Shair ke jgh spiderman ny ly li or pratha ke jgh pasta ny. Tool#3 Use of two language + Mixing of language