This document discusses the importance of non-verbal communication and body language in effectively communicating messages. It notes that 60-80% of communication is non-verbal, including facial expressions, eye contact, gestures, posture and physique. Specific gestures and their meanings are explained, such as handshakes communicating trust, dominance or equality. Maintaining eye contact shows respect, while crossed arms may indicate negative feelings or coming threats. Overall, it emphasizes that non-verbal cues are important in impression formation and conveying intentions.