Non Alcohol Kombucha Market 2019
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This industry study presents the global Non Alcohol Kombucha market size, historical breakdown data (2014-2019) and forecast (2019-2025). The Non Alcohol Kombucha production, revenue and market share by manufacturers, key regions and type
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IMB 387 Seema Gupta, Professor of Marketing pre.docx
IMB 387
Seema Gupta, Professor of Marketing prepared this case for class discussion. This case is not intended to serve as an endorsement, source of
primary data, or to show effective or inefficient handling of decision or business processes.
Copyright © 2012 by the Indian Institute of Management Bangalore. No part of the publication may be reproduced or transmitted in any form or
by any means – electronic, mechanical, photocopying, recording, or otherwise (including internet) – without the permission of Indian Institute of
Management Bangalore.
SEEMA GUPTA
COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING
Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated
soft drinks (CSD) contributed to majority of the revenues in soft drinks. The core market was the United States
which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries).
The Americas accounted for 54% of the global CSD market, Europe for 34.5%, and Asia-Pacific for 11%.1 The
industry was characterized by the presence of strong brands – with three brands – Coca-Cola, Pepsi, and Sprite
ranked 1, 23, and 61 globally and valued1 $70 billion, $14 billion, and $5.8 billion, respectively by Interbrand, a
leading brand valuation and consultancy firm.2 Advertising had played a major role in building the brands of the two
majors which largely competed on parity pricing.
Until the mid-1990s, consumption of soft drinks in the United States steadily increased while that of milk and coffee
declined. Thereafter, owing to shifting consumer preferences towards healthier beverages, the US market began to
plateau. This posed a challenge to the two majors. Was their era of sustained growth and profitability in CSD
coming to an end or could they drive growth from emerging markets such as India? How much should they invest in
advertising? Should Indian advertising be shaped by global advertising?
GLOBAL SOFT DRINK INDUSTRY
The term “soft drink” was coined to distinguish flavored drinks from hard liquor. The soft drink industry was born
when Coca-Cola syrup was formulated in 1886 by John Pemberton, a pharmacist in the United States who sold it at
drugstore fountains as a potion for “mental and physical disorders.”3 In 1894, Coca-Cola granted its first bottling
franchise which led to the proliferation of Coca-Cola throughout the United States by 1895. An infrastructure of
independent bottlers added sweeteners and carbonated waters to the syrups and bases received from Coca-Cola to
produce the drink to exact specifications and distributed it within a specific region. This soon became the model
distribution method for all the companies. The manufacturers provided a variety of services including quality
control, marketing, advertising, research & development, and finance. In turn, the bottlers supplied the required
capital investment for land, bu.
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The beverage industry has seen global market growth of USD 316 billion from 2018-2019. It includes carbonated drinks, non-carbonated drinks, juices, tea, coffee, flavored drinks, and bottled water. In India specifically, the beverage industry grew at 11% CAGR in 2018 and is projected to grow at 17.6% CAGR by 2020. Major players in the global beverage industry include Coca-Cola and PepsiCo, who together hold 60% of the non-alcoholic beverage market share. In India, major competitors in the beverage industry include companies like Chaayos, Chai Patti, and Chai Point.
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The document discusses the kombucha market and how it is expected to grow through 2023. It provides an overview of Transparency Market Research, which produces business reports and analysis on various sectors including food and beverages. The company uses proprietary data and tools to analyze information and provide forward-looking insights. The document then lists the table of contents for the kombucha market report and discusses how the global kombucha market is expected to experience significant growth between 2015-2021 due to rising consumer awareness of its benefits and increasing demand for natural products.
IMB 387 Seema Gupta, Professor of Marketing pre.docx
IMB 387
Seema Gupta, Professor of Marketing prepared this case for class discussion. This case is not intended to serve as an endorsement, source of
primary data, or to show effective or inefficient handling of decision or business processes.
Copyright © 2012 by the Indian Institute of Management Bangalore. No part of the publication may be reproduced or transmitted in any form or
by any means – electronic, mechanical, photocopying, recording, or otherwise (including internet) – without the permission of Indian Institute of
Management Bangalore.
SEEMA GUPTA
COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING
Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated
soft drinks (CSD) contributed to majority of the revenues in soft drinks. The core market was the United States
which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries).
The Americas accounted for 54% of the global CSD market, Europe for 34.5%, and Asia-Pacific for 11%.1 The
industry was characterized by the presence of strong brands – with three brands – Coca-Cola, Pepsi, and Sprite
ranked 1, 23, and 61 globally and valued1 $70 billion, $14 billion, and $5.8 billion, respectively by Interbrand, a
leading brand valuation and consultancy firm.2 Advertising had played a major role in building the brands of the two
majors which largely competed on parity pricing.
Until the mid-1990s, consumption of soft drinks in the United States steadily increased while that of milk and coffee
declined. Thereafter, owing to shifting consumer preferences towards healthier beverages, the US market began to
plateau. This posed a challenge to the two majors. Was their era of sustained growth and profitability in CSD
coming to an end or could they drive growth from emerging markets such as India? How much should they invest in
advertising? Should Indian advertising be shaped by global advertising?
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The term “soft drink” was coined to distinguish flavored drinks from hard liquor. The soft drink industry was born
when Coca-Cola syrup was formulated in 1886 by John Pemberton, a pharmacist in the United States who sold it at
drugstore fountains as a potion for “mental and physical disorders.”3 In 1894, Coca-Cola granted its first bottling
franchise which led to the proliferation of Coca-Cola throughout the United States by 1895. An infrastructure of
independent bottlers added sweeteners and carbonated waters to the syrups and bases received from Coca-Cola to
produce the drink to exact specifications and distributed it within a specific region. This soon became the model
distribution method for all the companies. The manufacturers provided a variety of services including quality
control, marketing, advertising, research & development, and finance. In turn, the bottlers supplied the required
capital investment for land, bu.
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3) Financial objectives are to increase earnings 19.86% and market share 2% to offset higher organic food costs. The budget will increase from 13% to 15% of revenue.
Cola Wars
Coca-Cola and Pepsi have competed intensely for over a century to gain market share in the global soft drink industry. The cola wars between 1975 and the mid-1990s saw both companies achieve average annual revenue growth of around 10% as worldwide carbonated soft drink consumption rose steadily. While Americans drank more soda than any other beverage, the cola segment maintained dominance within the carbonated soft drink category, although its market share dropped from 71% in 1990 to 55% in 2009. Coca-Cola and Pepsi compete at various levels, from brand management to incentivizing employees, in order to develop innovative marketing strategies and technologies to offer consumers greater choice.
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Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-based products is cacao beans, which are produced by the cacao tree in pods. The Maya and Aztecs, two of the earliest Mesoamerican civilizations, valued cacao as a sacred plant and used it in religious rituals, social gatherings, and medical treatments. It has a long and rich cultural history.
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(Adelaide毕业证书)阿德莱德大学毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...William (Bill) H. Bender, FCSI
The Menu affects everything in a restaurant; as our friend and FCSI consultant Bill Main says, “The Menu is your blueprint for profitability.”
Let’s start with the segment. What will be your marketing and brand positioning? It depends on what menu items you serve. What type of cooking methods and equipment will you use? GUEST EXPERIENCE = FACILITY (Space) DESIGN + MENU + SERVPOINTS™
W.H. Bender & Associates
408-784-7371
whb@whbender.com
www.whbender.com
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按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
学校原版办理【(KCL毕业证书)伦敦国王学院毕业证】【176555708微信号】电子版成绩单成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
原件一模一样【微信：95270640】【布里斯托大学毕业证Bristol学位证成绩单】【微信：95270640】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：95270640】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理布里斯托大学毕业证Bristol学位证硕士学位证成绩单【微信：95270640 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理布里斯托大学毕业证硕士学位证成绩单Bristol学位证【微信：95270640 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
A Review on Recent Advances of Packaging in Food Industry
Effective food packaging provides number of purposes. It functions as a container to hold and transport the food product, as well as a barrier to protect the food from outside contamination such as water, light, odours, bacteria, dust, and mechanical damage by maintaining the food quality. The package may also include barriers to keep the product's moisture content or gas composition consistent. Furthermore, convenience is vital role in packaging, and the desire for quick opening, dispensing, and resealing packages that maintain product quality until fully consumed is increasing. To facilitate trading, encourage sales, and inform on content and nutritional attributes, the packaging must be communicative. For storage of food there is huge scope for modified atmosphere packaging, intelligent packaging, active packaging, and controlled atmosphere packaging. Active packaging has a variety of uses, including carbon dioxide absorbers and emitters, oxygen scavengers, antimicrobials, and moisture control agents. Smart packaging is another term for intelligent packaging. Edible packaging, self-cooling and self-heating packaging, micro packaging, and water-soluble packaging are some of the advancements in package material.
Top 12 Best Restaurants in Panchkula city
Panchkula offers a wide array of dining experiences. From traditional North Indian flavors to global cuisine, the city’s restaurants cater to every taste bud. Let’s dive into some of the best restaurants in Panchkula
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
学校原件一模一样【微信：6496090 】【(Sheffield毕业证书)谢菲尔德大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090
【主营项目】
一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(Sheffield毕业证书)谢菲尔德大学毕业证【微信：6496090 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(Sheffield毕业证书)谢菲尔德大学毕业证【微信：6496090 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(Sheffield毕业证书)谢菲尔德大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(Sheffield毕业证书)谢菲尔德大学毕业证【微信：6496090 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Heritage Conservation.Strategies and Options for Preserving India Heritage
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W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
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Non Alcohol Kombucha Market 2019
- 1. Non Alcohol Kombucha Market 2019 Published on: 11 September 2019 E-mail: help@24marketreports.com Call: +1(646)-781-7170 (Int'l)
- 2. 22 NonAlcoholKombuchaMarketSynopsis 2 Kombucha is a fermented black or green tea beverage. Kombucha is made by adding a symbiotic culture of bacteria and yeast (SCOBY) to a solution of tea and sugar. The global Non Alcohol Kombucha market is valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Non Alcohol Kombucha market based on company, product type, end user and key regions. Non Alcohol Kombucha Market studies the global market size of Non Alcohol Kombucha in key regions like North America, Europe, China and Japan, focuses on the consumption of Non Alcohol Kombucha in these regions.
- 3. 3 Non Alcohol Kombucha Market Synopsis By Application And Products Functional Food Feed Industry Other 0 1 2 3 4 5 North America United States Canada Mexico Feed Grade Food Grade
- 4. 44 Table of Contents 1.1 Non Alcohol Kombucha Product Introduction 1.2 Market Segments 1.3 Key Manufacturers Covered 1.4 Market by Type 1.4.1 Global Non Alcohol Kombucha Market Size Growth Rate by Type 1.4.2 Herbs & Spices 1.4.3 Fruit 1.4.4 Original 1.4.5 Others 1.5 Market by Application 1.5.1 Global Non Alcohol Kombucha Market Size Growth Rate by Application
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