U.S. soda market is shifting as consumers prioritize healthier beverage choices. Traditional sodas are facing scrutiny due to health concerns, driving demand for low-sugar and natural alternatives. This shift reflects evolving consumer preferences for healthier refreshments.
8. Operators in the Soda Production industry that primarily manufacture carbonated soft drinks (CSDs) are anticipated to
struggle to maintain their market share as consumers continue to turn away from sugary and artificially sweetened
beverages. In addition, demand from downstream markets is expected to stagnate as state and local governments
push for the passage of additional taxes on soda. Growing health consciousness will cause some consumers to drink
substitute beverages that are considered healthier than CSDs, such as fresh juice and bottled water.
Market overview
Market Dynamics
9. Drivers and
challenges
Drivers
•Per capita soft drink consumption
•Healthy eating index
•Per capita disposable income
•Per capita sugar and sweetener
consumption
Challenges
• xxx
• xxx
Market Dynamics