The UK saw a drop in non-essential retail sales in the two days following the Brexit vote, with non-food sales down 4.5% compared to the same week last year and the prior week. Data from a market research firm showed that overall FMCG sales were down 2.6% year-over-year for the week ending June 25th, with the most affected categories being clothing (down 9.3%), household items (down 4.5%), and health and beauty (down 4.3%). Wine sales decreased 4% while the overall alcohol market was down, suggesting consumers were not increasing alcohol consumption in response to the Brexit result.

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Fact of the week, UK
BREXIT – The Impact in 2 days
Non-buying of
non-essentials
Non-food is down
-4.5% (equivalent
to £26M) vs both the
same week a year
ago and the previous
week ending 18th
July (which included
Fathers Day)
Data from IRI Retail Advantage, Supermarket sales, w.e. 25th June 2016 vs. year ago
Please attribute to ‘IRI, a retail and FMCG market intelligence company www.iriworldwide.com’
Please also note that no additional restructuring or manipulation of IRI figures is permitted.
BWS down, driven by
Wine -4% , so we
haven’t taken to
the bottle just yet!
FMCG sales DOWN
-2.6% vs. the same
week a year ago. Total
market decline over
the past 12 weeks has
been 0.1%.
Most affected
categories
• Clothing
-9.3%
• Household
-4.5%
• Health & Beauty
-4.3%