Noli final

This document discusses opportunities and challenges of e-commerce in Ethiopia. It contains 4 chapters. Chapter 1 introduces the topic and outlines the objectives and limitations of the study. Chapter 2 provides a literature review on e-commerce definitions, types, advantages/disadvantages and the current situation in Ethiopia. Chapter 3 describes the research design methodology to be used. Chapter 4 provides a conclusion and discusses implementing a new e-commerce platform in Ethiopia called "GULIT" to provide food and other goods through online ordering and payments while connecting with local farmers and businesses. The platform aims to build trust, offer credit options, and promote locally to drive customer uptake of e-commerce in Ethiopia.