Nokia revitalization - Strategy to revitalize NokiaVinit Gandhi
A revitalization strategy for Nokia from a B School Graduate view. Intent of this exercise was to provide with an insight on how revitalization can be performed.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Nokia revitalization - Strategy to revitalize NokiaVinit Gandhi
A revitalization strategy for Nokia from a B School Graduate view. Intent of this exercise was to provide with an insight on how revitalization can be performed.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
This presentation will help you know about the initial stages of NOKIA brand, then its tie up with Microsoft , about the promotion activities in various paths and styles is described well.
Hope you all will like it.
This presentation will help you know about the initial stages of NOKIA brand, then its tie up with Microsoft , about the promotion activities in various paths and styles is described well.
Hope you all will like it.
A presentation on PLC of Nokia & Samsung
Product life cycle describe the changes in consumer demand over time. No product can be in demand forever. Trends, technology and lifestyles change, which affects consumer demand.
explains the strategy of Nokia. What they were in past...what are the mistakes they commit in present and what is their future...follow up with certain recommendations based on the strategy they should take.
Nokia And The Global Mobile Phone Industrykcampbell01
For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.
Nokia claims that it is profitable since June 2020, thanks to the lowest operating loss since 2018. ... However, revenue for the brand declined to EUR 1.2 billion in 2020 from EUR 1.7 billion the previous year, i.e. 2019. The brand still managed to be profitable thanks to the significant decline in the operating loss.
https://ukcustompapers.com/
Nokia vs. Apple - the ongoing war in the mobile industryMika Marjalaakso
One of my MBA assignments back in 2008. I don't know why I uploaded it here. It is not particularly good even ... but kind of nice PowerPoint template, eh?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
1. Nokia’s pricing strategy
Nokia is one brand name that inspires all those who are into the mobile culture. Of all
the brand that touches our lives, Nokia stand s out significantly. It has taken mobility a
step forward by creating products with continuous innovations in this industry has made
it imperative that every player keeps pace with changes. Nokia has been one step
ahead in anticipating future market moves and strategizing accordingly.
Interestingly the company prices its products so competitively that it not only ensures
that its margins are covered but also assures revenue maximization. Let us see how
Nokia leveraged it segmentation strategies, appealed to various segments with uniquely
designed messages and differentiated between its products at every level to
communicate and connect effectively with the intended target audience. When Nokia
positions
its product to the top end segment, it does it as a classy product. To the middle segment
customers it is in the form of the best alternative. To the lower end segment, the carrot
is that Nokia gives real value, as a high tech product, at low affordable price. The pricing
strategy of Nokia can be better understood when the juxtaposed with the skimming
strategy and further interposed on Philip Kotler’s nine price/quality strategies model.
With a vast family of brand that caters to every segment, one can clearly see how
Nokia, yielding to the pressure due to the competitive and innovative mobile handset
market, slides each brand down the segments, one at a time by reducing its prices
carefully and consistently) Here are some live examples of Nokia’s skimming pricing
strategy:
Classic Nokia 8250
Nokia phone model 8250which was available with the vendors during the year 2000
was price at Rs. 18000. It was without modern features like camera and MMS. The
telecommunications infrastructure of the country was in its initial stages and so were the
service provider’s fares. Hence only the premium segment could have afforded the
phone. However with the easing of the government regulations and increased
competition, market dynamics changed, and during 2004, the price of the model took a
nosedive and was made available for Rs. 8000-10000. Now the model has been
completely phased out. Only second hand products are available. Here was one
product which despite market forces maintains its price distinction and continued to
carry a premium connotation to it.
Neo Classic Nokia 6600 This model from Nokia was made available in 2003, complete
with a color screen, integrated camera and other contemporary features. In the
beginning the product was prices in the range of Rs. 21000-22000. By November 2004,
it was available in much lower, 15000-16000 range. The model is currently available for
price of Rs. 9000-10000 only.
Modern Nokia 9500 communicator This is known as the snazziest model ever
launched by Nokia in India. The Nokia 9500 communicator comes with office features
and a large screen, coupled with increase and Bluetooth technology. Available in the
2. market since 2005, it was initially priced at 42,000, but currently can be bought for just
26,000. All the above models were produced in quick succession and Nokia’s strategy
was to deliberately allow them to eat into each other’s market share. At the same time,
Nokia proliferated the market with as many models as possible by 2006, at virtually
every price point. Each one of Nokia’s model played a role in catapulting Nokia to the
top of the heap, in the Indian mobile handset market.
It would be apt to map Nokia’s pricing strategy on the line of the premium, high value,
and super value strategy, especially on the price-quality model. On the flip side,
consistent price cuts in rapid succession have the potential of smearing the brand
image. But, in the buoyant telecom sector, where change is name of the game, the
consumer is discerning enough to have a rational outlook towards a particular brand
and its attributes, irrespective of the pricing strategy.
After all, skimming or no skimming, customer benefit is almost always guaranteed in the
price sensitive competitive market.
Questions
1. Discuss the segmentation strategy of Nokia and comment on its efficacy.
2. Explain how Nokia used the skimming pricing strategy for its products. Give your
comments on the strategy.
3. What would have happened if Nokia had used the penetration pricing strategy
instead of skimming?