Ensuring you are providing a positive applicant experience not only gives you a headstart to a great employee experience, it helps your retention rate. One of the biggest hurdles today is marrying technology with process. DAYTA teaches a 6-stage process to mapping and improving your candidate journey, along with practical tips on how to harness social media, Google, and your website to create trust and employee advocacy.

1. Create The Ultimate Applicant Experience
And become a Talent Magnet
Slido.com #Z404

2. Laura Krueger
Chief Revenue Officer
● Works with clients to create marketing strategies to drive recruitment

3. Erin Perry Borron
Chief Strategy Officer
● 14+ years of website and digital marketing experience

4. https://www.cbsnews.com/news/unemployment-is-at-a-50-year-low-but-most-workers-say-their-jobs-arent-good/
https://fortune.com/2020/04/09/ureal-unemployment-rate-jobless-claims-this-week/

5. LET’S FIND A NEW JOB!

8. FINAL BOSS

9. We have to
sell jobs.

10. Jobs are Products.
Jobs Compete.

11. Good pay
Good culture
Good room for growth
Good work-life balance
Interesting routine
Good working hours
Great boss
Short commute
https://www.hcamag.com/ca/news/general/top-10-reasons-employees-are-unhappy-in-their-jobs/155293

12. Purpose
Mastery
Fulfillment

13. DAYTA LOOP
AWARENESS:
I need a job or
I am not happy with my
job.
RESEARCH:
Where do I want to work?
What am I qualified for?
COMPARISON:
How do I interview?
Who do I like?
ADVOCACY:
There’s a new job opening,
I think my friend’s a great
fit!
EVALUATION:
I think I like my coworkers.
They seem cool.
CHOICE:
What’s the best fit for me?
What really matters?

14. What’s your reputation?
● Community
● Employees
● Customers
1. AWARENESS
How do you promote it?
● Sponsorships
● Employee-generated content
● Advertising

15. 1. AWARENESS
86% of employees would not
apply for or continue to work
for a company that has a bad
reputation.
Randstad US, 2018

16. Facebook/Instagram Ad Targeting
● On Facebook, you can NOT target by:
○ Gender
○ Age
○ Narrow geo-targeting (min 15 mi radius)
○ Demographic & Behavioral categories
○ Only a special list of interests can be targeted
1. AWARENESS

17. 1. AWARENESS

18. 2. RESEARCH
What do they find?
● Job descriptions
● Company descriptions
● Reviews
How do you compete?
● Mission and values
● Employee proof
● Benefits/job

19. Research about Today’s Jobseekers
Source: 2015 study by Career Arc
75% consider an employer’s brand before applying
for a job
62% visit social media channels to evaluate an
employer’s brand
82% visit review sites while researching an
employer’s brand

21. 1
2
3

24. Virtual Career Fairs

25. 3. COMPARISON
How does it feel to...
● Apply?
● Interview?
● Get rejected?
What does your brand mean
to the 2nd best candidate?

26. Join at
slido.com
#Z404
Are you continuing to engage
with your runner-up candidates?

27. 3. COMPARISON

28. https://info.recruitics.com/blog/how-to-write-job-descriptions-through-lens-of-job-seeker

29. https://info.recruitics.com/blog/how-to-write-job-descriptions-through-lens-of-job-seeker

31. https://www.getapp.com/hr-employee-management-software/a/the-resumator/

32. How do you build
trust to get to what
matters?
● Role
● Life
4. CHOICE

33. How do you connect the
employee to:
● Their role
● Their team
● Their environment
How do you prove you care?
5. EVALUATION
☑ Pre-boarding
☑ Onboarding
☑ Compensation/benefits
☑ Learning and development
☑ Engagement and
……...communication
☑ Community involvement
https://hbr.org/2016/12/design-your-employee-experience-as-thoughtfully-as-you-design-your-customer-experience
CHECKLIST

34. 5. EVALUATION

35. Join at
slido.com
#Z404
How do you determine employee
satisfaction

36. How do you enable your
employees to:
● Share wins
● Share experience
● Recruit for you
6. ADVOCACY
https://hbr.org/2016/12/design-your-employee-experience-as-thoughtfully-as-you-design-your-customer-experience
☑ Rewards/recognition
☑ Feedback/reviews
☑ Advancement
☑ Retirement, termination,
or resignation
CHECKLIST

37. How do you enable your
employees to:
● Share wins
● Share experience
● Recruit for you
6. ADVOCACY

38. ● Always bring it back
to goals
● Establish mutual
processes
● Push for more employees
In your marketing!
Make it easy for
marketing to
showcase them.
Collaborating with Marketing

39. Join at
slido.com
#Z404
Audience Q&A Session