SlideShare a Scribd company logo
is
what BIG
DATA
1 Internet in 60 secs
2 Data processing
Which data are worth storing?+
0
500
1000
1500
2000
2500
3000
2005 06 07 08 09 10 11 12
Overload
Realtime data created and total storage capacity
(exabytes)
Realtime data
Storage Capacity
Which data will create value
in future?
+
%78
Customer
Satisfaction
%74
Demographic
data
%50
E-commerce
%58
Social
media
%58
Customer
Transactions
Which data are processed
most?
+
%81
Customer
Relations
%67
Customer
Choices
%75
Digital
Marketing
data
TERABYTE OF DATA
40.000.000.000
2020: 40.000 billion TB of data
will be circulating
2012 : 2.8 billionTB
4,4 millionNEW
JOBS
4,6 billionSALES
€
3 Big Data
Q. What is big data?
A. Big data is simply real-time data. You will not be making much
mistake if you replace «big» with «real-time» in any material under
this topic.
Data is overwhelmingly large in amount. To put it into perspective,
here are some average results from our digital transactions every year:
• We send +1 billion e-mails,
• We send +50 million push messages,
• We send +100 million SMS messages,
• We monitor +1 billion web traffic,
• Our data grows 10 TB,
• We serve 50 TB of content,
• We execute +50 billion transactions to make this happen.
KREA Digital Marketing Services+
Bestekar Şevki Bey Caddesi
No. 24 Balmumcu
34389 Istanbul
Turkey
+
T : +90 212 275 4332
F : +90 212 275 1158
+
http://krea.digital
info@krea.digital
+
4 Contact Us

More Related Content

What's hot

Big Data LDN 2017: Building a Data-Driven Culture
Big Data LDN 2017: Building a Data-Driven CultureBig Data LDN 2017: Building a Data-Driven Culture
Big Data LDN 2017: Building a Data-Driven Culture
Matt Stubbs
 
Big Data in the Cloud
Big Data in the CloudBig Data in the Cloud
Big Data in the Cloud
Khaled Naser
 
Cisco niels vd berg
Cisco niels vd bergCisco niels vd berg
Cisco niels vd berg
BigDataExpo
 
SaaStock 2019 - david kelnar
SaaStock 2019 -   david kelnar SaaStock 2019 -   david kelnar
SaaStock 2019 - david kelnar
SaaStock
 
Jeff Kelly, Wikibon Slides; Big Data Summit 2015
Jeff Kelly, Wikibon Slides; Big Data Summit 2015Jeff Kelly, Wikibon Slides; Big Data Summit 2015
Jeff Kelly, Wikibon Slides; Big Data Summit 2015
MassTLC
 
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Matt Stubbs
 
A Comprehensive Guide to Data Management for Businesses by Infinit Datum
A Comprehensive Guide to Data Management for Businesses by Infinit DatumA Comprehensive Guide to Data Management for Businesses by Infinit Datum
A Comprehensive Guide to Data Management for Businesses by Infinit Datum
Infinit-O Global, Limited
 
10 Exciting Cloud Facts about SMBs
10 Exciting Cloud Facts about SMBs10 Exciting Cloud Facts about SMBs
10 Exciting Cloud Facts about SMBs
LuxCloud
 
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
The_IPA
 
Eneco Ronald Root
Eneco Ronald RootEneco Ronald Root
Eneco Ronald Root
BigDataExpo
 
Dataiku assurance - june 2013
Dataiku   assurance - june 2013Dataiku   assurance - june 2013
Dataiku assurance - june 2013
TheFamily
 
Big Data and PA
Big Data and PABig Data and PA
Big Data and PATim Tate
 
Internet of Things i praksis
Internet of Things i praksisInternet of Things i praksis
Internet of Things i praksis
Microsoft
 
Bigdatappt
BigdatapptBigdatappt
Bigdatappt
MD. IFTEKARUL ALAM
 
Pieter den Hamer Alliander
Pieter den Hamer Alliander Pieter den Hamer Alliander
Pieter den Hamer Alliander
BigDataExpo
 
Accelerating Digital Across the Globe
Accelerating Digital Across the GlobeAccelerating Digital Across the Globe
Accelerating Digital Across the Globe
The Digital Insurer
 
Ocient Preso
Ocient PresoOcient Preso
Ocient Preso
IanBertram5
 
Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon
Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to ArmageddonAdrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon
Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon
Mezzo Labs
 
Make Data Better Together
Make Data Better Together Make Data Better Together
Make Data Better Together
Jean-Michel Franco
 

What's hot (20)

Big Data LDN 2017: Building a Data-Driven Culture
Big Data LDN 2017: Building a Data-Driven CultureBig Data LDN 2017: Building a Data-Driven Culture
Big Data LDN 2017: Building a Data-Driven Culture
 
Big Data in the Cloud
Big Data in the CloudBig Data in the Cloud
Big Data in the Cloud
 
Cisco niels vd berg
Cisco niels vd bergCisco niels vd berg
Cisco niels vd berg
 
SaaStock 2019 - david kelnar
SaaStock 2019 -   david kelnar SaaStock 2019 -   david kelnar
SaaStock 2019 - david kelnar
 
Jeff Kelly, Wikibon Slides; Big Data Summit 2015
Jeff Kelly, Wikibon Slides; Big Data Summit 2015Jeff Kelly, Wikibon Slides; Big Data Summit 2015
Jeff Kelly, Wikibon Slides; Big Data Summit 2015
 
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
 
A Comprehensive Guide to Data Management for Businesses by Infinit Datum
A Comprehensive Guide to Data Management for Businesses by Infinit DatumA Comprehensive Guide to Data Management for Businesses by Infinit Datum
A Comprehensive Guide to Data Management for Businesses by Infinit Datum
 
10 Exciting Cloud Facts about SMBs
10 Exciting Cloud Facts about SMBs10 Exciting Cloud Facts about SMBs
10 Exciting Cloud Facts about SMBs
 
"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation"Being creative with data" 25th November - SAS presentation
"Being creative with data" 25th November - SAS presentation
 
Eneco Ronald Root
Eneco Ronald RootEneco Ronald Root
Eneco Ronald Root
 
7 trends-for-big-data
7 trends-for-big-data7 trends-for-big-data
7 trends-for-big-data
 
Dataiku assurance - june 2013
Dataiku   assurance - june 2013Dataiku   assurance - june 2013
Dataiku assurance - june 2013
 
Big Data and PA
Big Data and PABig Data and PA
Big Data and PA
 
Internet of Things i praksis
Internet of Things i praksisInternet of Things i praksis
Internet of Things i praksis
 
Bigdatappt
BigdatapptBigdatappt
Bigdatappt
 
Pieter den Hamer Alliander
Pieter den Hamer Alliander Pieter den Hamer Alliander
Pieter den Hamer Alliander
 
Accelerating Digital Across the Globe
Accelerating Digital Across the GlobeAccelerating Digital Across the Globe
Accelerating Digital Across the Globe
 
Ocient Preso
Ocient PresoOcient Preso
Ocient Preso
 
Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon
Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to ArmageddonAdrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon
Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon
 
Make Data Better Together
Make Data Better Together Make Data Better Together
Make Data Better Together
 

Similar to No.2 what is-bigdata

From Paris Hilton to Walmart: welcome to the Big Data Revolution
From Paris Hilton to Walmart: welcome to the Big Data RevolutionFrom Paris Hilton to Walmart: welcome to the Big Data Revolution
From Paris Hilton to Walmart: welcome to the Big Data Revolution
William Visterin
 
Big Data: Industry trends and key players
Big Data: Industry trends and key playersBig Data: Industry trends and key players
Big Data: Industry trends and key players
CM Research
 
State of Big Data Markets
State of Big Data MarketsState of Big Data Markets
State of Big Data MarketsKyle Redinger
 
The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data ...
The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data ...The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data ...
The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data ...
Datameer
 
Big data
Big dataBig data
Big data
Knoldus Inc.
 
The Coming Storage Armageddon: What your Database Administrator Isn’t Tellin...
The Coming Storage Armageddon:  What your Database Administrator Isn’t Tellin...The Coming Storage Armageddon:  What your Database Administrator Isn’t Tellin...
The Coming Storage Armageddon: What your Database Administrator Isn’t Tellin...
IBM India Smarter Computing
 
Big Data, Trends,opportunities and some case studies( Mahmoud Khosravi)
Big Data, Trends,opportunities and some case studies( Mahmoud Khosravi)Big Data, Trends,opportunities and some case studies( Mahmoud Khosravi)
Big Data, Trends,opportunities and some case studies( Mahmoud Khosravi)
Mahmood Khosravi
 
Navigating the Digital Economy Infographic
Navigating the Digital Economy InfographicNavigating the Digital Economy Infographic
Navigating the Digital Economy Infographic
SAP Analytics
 
big data
big databig data
big data
sai praneeth
 
Big data
Big dataBig data
Big data
Abdullah Masoud
 
BI, AI/ML, Use Cases, Business Impact and how to get started
BI, AI/ML, Use Cases, Business Impact and how to get startedBI, AI/ML, Use Cases, Business Impact and how to get started
BI, AI/ML, Use Cases, Business Impact and how to get started
Karthick S
 
IoT Meets Big Data: The Opportunities and Challenges by Syed Hoda of ParStream
IoT Meets Big Data: The Opportunities and Challenges by Syed Hoda of ParStreamIoT Meets Big Data: The Opportunities and Challenges by Syed Hoda of ParStream
IoT Meets Big Data: The Opportunities and Challenges by Syed Hoda of ParStream
gogo6
 
Bigdata 2014... the year it rained tacos
Bigdata 2014... the year it rained tacosBigdata 2014... the year it rained tacos
Bigdata 2014... the year it rained tacos
Upstarts.tv
 
L18 Big Data and Analytics
L18 Big Data and AnalyticsL18 Big Data and Analytics
L18 Big Data and Analytics
Ólafur Andri Ragnarsson
 
Wikibon Big Data Capital Markets Day 2014
Wikibon Big Data Capital Markets Day 2014Wikibon Big Data Capital Markets Day 2014
Wikibon Big Data Capital Markets Day 2014
Jeff Kelly
 
Issues on Big Data & Cloud Computing
Issues on Big Data & Cloud Computing Issues on Big Data & Cloud Computing
Issues on Big Data & Cloud Computing Seungyun Lee
 
Make data more human
Make data more humanMake data more human
Make data more human
Srijani Das
 
IBM Solutions Connect 2013 IT Day Keynote
IBM Solutions Connect 2013 IT Day KeynoteIBM Solutions Connect 2013 IT Day Keynote
IBM Solutions Connect 2013 IT Day Keynote
IBM Software India
 
Integra: Summiting the Mountain of Big Data (Infographic)
Integra: Summiting the Mountain of Big Data (Infographic)Integra: Summiting the Mountain of Big Data (Infographic)
Integra: Summiting the Mountain of Big Data (Infographic)
Jessica Legg
 

Similar to No.2 what is-bigdata (20)

From Paris Hilton to Walmart: welcome to the Big Data Revolution
From Paris Hilton to Walmart: welcome to the Big Data RevolutionFrom Paris Hilton to Walmart: welcome to the Big Data Revolution
From Paris Hilton to Walmart: welcome to the Big Data Revolution
 
Big Data: Industry trends and key players
Big Data: Industry trends and key playersBig Data: Industry trends and key players
Big Data: Industry trends and key players
 
State of Big Data Markets
State of Big Data MarketsState of Big Data Markets
State of Big Data Markets
 
The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data ...
The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data ...The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data ...
The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data ...
 
Big data
Big dataBig data
Big data
 
The Coming Storage Armageddon: What your Database Administrator Isn’t Tellin...
The Coming Storage Armageddon:  What your Database Administrator Isn’t Tellin...The Coming Storage Armageddon:  What your Database Administrator Isn’t Tellin...
The Coming Storage Armageddon: What your Database Administrator Isn’t Tellin...
 
Big Data, Trends,opportunities and some case studies( Mahmoud Khosravi)
Big Data, Trends,opportunities and some case studies( Mahmoud Khosravi)Big Data, Trends,opportunities and some case studies( Mahmoud Khosravi)
Big Data, Trends,opportunities and some case studies( Mahmoud Khosravi)
 
Navigating the Digital Economy Infographic
Navigating the Digital Economy InfographicNavigating the Digital Economy Infographic
Navigating the Digital Economy Infographic
 
big data
big databig data
big data
 
Big data
Big dataBig data
Big data
 
Big data
Big dataBig data
Big data
 
BI, AI/ML, Use Cases, Business Impact and how to get started
BI, AI/ML, Use Cases, Business Impact and how to get startedBI, AI/ML, Use Cases, Business Impact and how to get started
BI, AI/ML, Use Cases, Business Impact and how to get started
 
IoT Meets Big Data: The Opportunities and Challenges by Syed Hoda of ParStream
IoT Meets Big Data: The Opportunities and Challenges by Syed Hoda of ParStreamIoT Meets Big Data: The Opportunities and Challenges by Syed Hoda of ParStream
IoT Meets Big Data: The Opportunities and Challenges by Syed Hoda of ParStream
 
Bigdata 2014... the year it rained tacos
Bigdata 2014... the year it rained tacosBigdata 2014... the year it rained tacos
Bigdata 2014... the year it rained tacos
 
L18 Big Data and Analytics
L18 Big Data and AnalyticsL18 Big Data and Analytics
L18 Big Data and Analytics
 
Wikibon Big Data Capital Markets Day 2014
Wikibon Big Data Capital Markets Day 2014Wikibon Big Data Capital Markets Day 2014
Wikibon Big Data Capital Markets Day 2014
 
Issues on Big Data & Cloud Computing
Issues on Big Data & Cloud Computing Issues on Big Data & Cloud Computing
Issues on Big Data & Cloud Computing
 
Make data more human
Make data more humanMake data more human
Make data more human
 
IBM Solutions Connect 2013 IT Day Keynote
IBM Solutions Connect 2013 IT Day KeynoteIBM Solutions Connect 2013 IT Day Keynote
IBM Solutions Connect 2013 IT Day Keynote
 
Integra: Summiting the Mountain of Big Data (Infographic)
Integra: Summiting the Mountain of Big Data (Infographic)Integra: Summiting the Mountain of Big Data (Infographic)
Integra: Summiting the Mountain of Big Data (Infographic)
 

Recently uploaded

The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
VWO
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
Cut-the-SaaS
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Maswer Ali
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
Andy Lambert
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Peter Mead
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
 
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing planCoca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponMetaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 

No.2 what is-bigdata

  • 2. 1 Internet in 60 secs
  • 3. 2 Data processing Which data are worth storing?+ 0 500 1000 1500 2000 2500 3000 2005 06 07 08 09 10 11 12 Overload Realtime data created and total storage capacity (exabytes) Realtime data Storage Capacity Which data will create value in future? + %78 Customer Satisfaction %74 Demographic data %50 E-commerce %58 Social media %58 Customer Transactions Which data are processed most? + %81 Customer Relations %67 Customer Choices %75 Digital Marketing data TERABYTE OF DATA 40.000.000.000 2020: 40.000 billion TB of data will be circulating 2012 : 2.8 billionTB 4,4 millionNEW JOBS 4,6 billionSALES €
  • 4. 3 Big Data Q. What is big data? A. Big data is simply real-time data. You will not be making much mistake if you replace «big» with «real-time» in any material under this topic. Data is overwhelmingly large in amount. To put it into perspective, here are some average results from our digital transactions every year: • We send +1 billion e-mails, • We send +50 million push messages, • We send +100 million SMS messages, • We monitor +1 billion web traffic, • Our data grows 10 TB, • We serve 50 TB of content, • We execute +50 billion transactions to make this happen.
  • 5. KREA Digital Marketing Services+ Bestekar Şevki Bey Caddesi No. 24 Balmumcu 34389 Istanbul Turkey + T : +90 212 275 4332 F : +90 212 275 1158 + http://krea.digital info@krea.digital + 4 Contact Us