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The Servings Challenge W1(5)  Chen Jiaxing 			U083179R Ho Kah Kee, Josephine		U093450M Quak Chen Puay Tricia		U087644M Teo Meijun 			U092057H
Overview and Rationale An interactive touch-screen billboard to enhance the awareness of 2+2 guideline among targeted tertiary students via collaborative and heuristic gameplay. ,[object Object]
Objectives:
To increase awareness of 2+2 guideline
To inform target users of the right servings,[object Object]
Problem Statement: Activities Targeted activity:  The awareness of 2+2 guideline Busy lifestyles School commitments  Constantly on-the-go:  significant amount    of time spent waiting and commuting    via public transport  Possible ineffective reach of 2+2 guideline presented online due to: Multi-tasking, diverted attention Clutter of messages  Aware of the 2+2 guideline but not practicing it – may be unaware of the exact serving size
Problem Statement: Context Targeted context:  Prominent bus stops at tertiary institutions Students have free time to spare at bus stops – able to obtain their focused attention Social: Lack of opportunity to discuss and talk about eating healthy Coping with school work and widening of one’s social circle takes priority over building one’s health
Proposed Solution To develop and implement interactive touch-screen billboards at prominent tertiary institutions bus stops for collaborative gameplay
Proposed Solution ,[object Object]
To provide practical solutions for the 2+2 guideline
Messages regarding 2+2 guideline will be reinforced throughout
Recognition of high scorers through their photo uploads,[object Object]
Eg. Nokia N95 Interactive Bus Stop Ad

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Nm2216 presentation 2010 w15 (The Servings Challenge)

  • 1. The Servings Challenge W1(5) Chen Jiaxing U083179R Ho Kah Kee, Josephine U093450M Quak Chen Puay Tricia U087644M Teo Meijun U092057H
  • 2.
  • 5.
  • 6. Problem Statement: Activities Targeted activity: The awareness of 2+2 guideline Busy lifestyles School commitments Constantly on-the-go: significant amount of time spent waiting and commuting via public transport Possible ineffective reach of 2+2 guideline presented online due to: Multi-tasking, diverted attention Clutter of messages Aware of the 2+2 guideline but not practicing it – may be unaware of the exact serving size
  • 7. Problem Statement: Context Targeted context: Prominent bus stops at tertiary institutions Students have free time to spare at bus stops – able to obtain their focused attention Social: Lack of opportunity to discuss and talk about eating healthy Coping with school work and widening of one’s social circle takes priority over building one’s health
  • 8. Proposed Solution To develop and implement interactive touch-screen billboards at prominent tertiary institutions bus stops for collaborative gameplay
  • 9.
  • 10. To provide practical solutions for the 2+2 guideline
  • 11. Messages regarding 2+2 guideline will be reinforced throughout
  • 12.
  • 13. Eg. Nokia N95 Interactive Bus Stop Ad
  • 14. Web camera- To capture pictures of players for scoreboard
  • 15.
  • 16. Strengths of Solution Prominent bus stops at tertiary institutions – effective location in promoting engagement with interactive platform due to waiting time Outdoor interactive platform enhances users motivation and performance through audience’s spectatorship Visual scoreboards promote user’s motivation and viral effects
  • 17.
  • 20. Some parts appear too sudden and caught users unaware
  • 21.
  • 22. Pictures may not be sufficient for the players to make good judgement of servings of fruits and vegetables proposed
  • 23. Pictures presented in the game may not correspond to the actual serving sizes of dishes purchased from food courts/canteens
  • 24.

Editor's Notes

  1. Should we out a pic of our billboard?
  2. To provide practical solution for the 2+2 guideline: -Showing examples of the exact serving sizes of fruits and veggie in game instruction -Let students to learn what form and where can they find the right servings in their surrounding?