Nitch is a business-to-business (B2B) social network that aims to solve problems of industry-specific collaboration and B2B targeting that are not addressed by consumer-centric social networks. It will create "Nitches" tailored to specific industries to allow vendors to micro-target businesses. The platform will be open to third-party integration and include tools like vendor reviews, product bidding, communications, and a deals engine. Revenue will come from B2B advertising, search, applications, ecommerce, and deals. After an initial launch, Nitch forecasts rapid growth and revenue increases over four years to become a leading hub for small and medium businesses to manage their operations. It has raised $92,000

1. B2B Social Networks
www.nitch.biz
Michael Noble

2. Problems Being Solved with Nitch
1. Industry-specific collaboration for the SMB Market
2. B2B Targeting – Difficult for vendors to target
specific businesses online. Consumer-centric
environments dominate.

3. Micro-Targeting Consumers

4. Micro-Targeting Businesses

5. Open Platform
• Like Facebook, Nitch will have a public API for 3rd party integration
• We build links into specific Nitches for…
• Ecommerce
• Apps
• Video
• Twitter
• Deals
• We’ve also built a number of our own tools
• Vendor Reviews
• Product/Service Bidding
• Communication wall
• Search
• Our own Deals engine
• B2B Ad engine

6. Targeting is the Key to Revenue Generation
1. B2B Advertising
2. B2B Search Results (B2B Adwords)
3. B2B third party software applications (B2B AppStore)
4. Wholesale eCommerce aggregator (B2B Amazon Marketplace)
5. B2B Deals (B2B Groupon)
How could a vendor target their specific “niche” product or service to the right
vertical market?
The inherent organizational structure of Nitch solves this problem. We cater
each Nitch to meet the industry-specific needs of its members and vendors.

7. Forecast
Year 1 Year 2 Year 3 Year 4
Stats Nitches 20 50 150 250
Businesses 2,000 75,000 600,000 1,250,000
(In thousands)
Revenue Advertising $2 $358 $8,827 $35,098
Deals $5 $160 $2,026 $6,581
Market $45 $398 $1,724 $4,113
Apps $0 $80 $2,006 $8,210
Search $0 $183 $3,598 $22,217
Subtotal $52 $1,179 $18,181 $76,219

8. Progress
• Launched – December 2011
• 200+ businesses online
• Word of mouth. Minimal marketing
• 18 Nitches Launched
• API’s include Quixey, YouTube, Amazon, RapidBuyr,
Webstaurant Store, Twitter, PayPal

9. Long Term Goals
• 1M+ businesses organized into 300+ Nitches
• To be the leader in
• B2B advertising
• B2B app sales
• B2B Deals
• B2B Search Marketing
• B2B eCommerce
• To the hub for the SMB market to manage their business efficiently.
• To be the first place a business comes in the morning

10. Funding to Date
• $30K (self funded)
• $12K (Project Skyway tech incubator)
• $50K (Angel)
Funds Needed
• $500K*
• Pre-Money: $2M
• Use: Development, Partnerships, Marketing
*MN Angel Tax Credit Certified (25% ROI)

11. Michael Sabir
MBA MCS

12. Michael Noble
mnoble@nitch.biz
952.657.4743
nitch.biz