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June 7, 2011 
Nestlé Investor Seminar 
Creating Competitive Gaps in upstream supply chains 
fMr. Hans JöhrHead of CorporateAgriculture
Disclaimer 
1 
This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments. 
June 7, 2011 
Nestlé Investor Seminar
Agenda 
Threats and opportunities to feed 9-10bi people 
Sourcing objectives 
How do we create competitive gaps –different cases 
Sustainable Agricultural Initiative at Nestlé 
“Farmer Connect” presence and impact 
Conclusion 
June 7, 2011 
Nestlé Investor Seminar 
2
Threats and opportunities to feed 9-10bi people 
June 7, 2011 
Policy interventions 
Soil fertility 
Water Management 
Energy pricing 
Breeding 
Technical Assistance 
Nestlé Investor Seminar 
3
Sourcing objectivesEnsurelong-termsupplyofsafe,qualityassured,regulatorycompliantandpricecompetitiveagriculturalmaterialstoserveourbrandstodelightconsumersHow do we operate? With lean upstreamsupply chains from farm gate to factory gate, called “Farmer Connect” What is “Farmer Connect”? Traceability up to farmers’ level by buying either directly from farmers, cooperatives or selective traders, applying Nestlé good agricultural standards, principles and practices with engagement in capacity building and training. Why and where? 46% of Nestlé factories are located in emerging countries –the fastdeveloping world and74% of those Nestlé factories are located in rural areas 
June 7, 2011 
Nestlé Investor Seminar 
4
Traceability 
Programme 
For high risk spend categories 
Audit 
Programme 
vs. NSC 
Direct 
engagement with 
556,000 farmers 
E.g. coffee, 
cocoa, milk, 
vegetables, 
fruits,… 
2010/2011: 
1735 3rd party 
audits of key 
suppliers 
Sourcing at Nestlé 
Nestlé Responsible Sourcing 
5 June 7, 2011 Nestlé Investor Seminar 
Corporate Agriculture / Procurement
How do we create competitive gaps in the upstream 
supply chain? 
With “Farmer Connect”, where we have direct contacts with producers to: 
 Ensure traceability up to farmers’ level 
 Assure quality, safety and volume growth of raw materials 
 Mitigate price volatility exposure 
 Reduce transaction costs 
 and serving our brands guaranteeing access to specific raw materials 
June 7, 2011 Nestlé Investor Seminar 
O 
Consumer 
& Customer 
Marketing 
& Sales Supply Chain Manufacturing Procurement Agriculture 
Optimise Value Stream 
Operations Management System 
TPM + LEAN 
6
Creating competitive gaps in the upstream supply chain (1/3) 
Quality Assurance and volume growth by managing milk districts (China) 
June 7, 2011 
Nestlé Investor Seminar 
7
Creating competitive gaps in the upstream supply chain (1/3) 
June 7, 2011 
Nestlé Investor SeminarCopyright: Financial Times Ltd8Video show
Case “end-to-end”: Sourcing grains in Australia 
Communication of needs (Consumer) 
Transport 
Mill 
Storage 
Farmer 
Farm 
Input 
specs. on safety & quality 
quantityvarieties plantprotectionfertilizing 
seed breeding programsagricultural practicesquality & safety Customer ConsumerFunctional & Emotional Benefits SAIN 
sustainable cereal farming practices 
e.g. 
soil & water conservation 
optimized use of inputs 
Communication of activities 
Nestlé Investor Seminar 
June 7, 2011 
9
Creating competitive gaps in the upstream supply chain (2/3) 
Ensure supply, farmers’ loyalty and consumer benefits in the 
case of oat sourcing for breakfast cereals (Australia) 
10 
June 7, 2011 
Nestlé Investor Seminar10
Creating competitive gaps in the upstream supply chain (2/3) 11 
June 7, 2011 
Nestlé Investor Seminar 
Video show
 More than 10’000 farmers trained in Western 
Africa on “Good Agricultural Practices & Good 
Storage Practices” 
 Farmers produce now grains with mycotoxins 
levels within Nestlé norms (4ppb) 
 Farmers achieve a price premium 
 Market access created for locally produced 
grains in West Africa with a farm base value 
of > USD 20 mio 
* In Partnership with the International Institute 
for Tropical Agriculture 
June 7, 2011 Nestlé Investor Seminar 
Creating competitive gaps in the upstream supply 
chain (3/3): Local sourcing of grains in West Africa* 
12
Creating competitive gaps in the upstream supply chain (3/3): Local sourcing of grains in West Africa 
13June 7, 2011Nestlé Investor Seminar13 
Video show
Serving our brands: Nescafé Plan 
14 June 7, 2011 Nestlé Investor Seminar 
3 Making the difference from farmer to you 
THE NESCAFE PLAN: USD 380 Mio 
Making the difference from farmer to consumer 
• A 3 pillar plan: 
•Farmers: 
Farmer Connect: 
180 000T 
170 000 farmers 
100% 4C compliant 
90 000 T of SAN 
Training 
•Plantlets :220 mio plantlets 
distributed by 2020 
Better yield 
Better Quality 
Disease resistant 
Promote bio-diversity 
•Soluble: 
-20% energy / ton 
 -30% water / ton 
•Systems 
(Nescafé Dolce Gusto) 
•Nestlé Professional 
•Develop socio 
economic impact 
•Promote consumption 
•Educate consumer on 
issue coffee is facing 
•Help consumer to 
reduce its footprint 
Responsible farming 
Responsible 
consumption 
Responsible production 
and supply 
To fuel the growth and give a competitive advantage
June 7, 2011 
The Nescafe Plan in action: Mexico 
Nestlé Investor Seminar 
Supportingfarmers 
Successful verification 
and granting of the first 
4C License to Nestle Mexico Plant scienceVarieties selected according to agronomic performance AND consumer taste profilesWorking relationship with local partners and communities formalisedPartnerships 
Plantlet distribution 
Started coffee plantlet distribution to farmers 
Farmertraining 
Training according to 4C requirements Communication strategy for local and international market to be developed 
15
Nespresso AAA: Differentiated supply of speciality beans 
June 7, 2011 
16 
Nestlé Investor Seminar
Nespresso AAA: Differentiated supply of speciality beans June 7, 201117Nestlé Investor Seminar
June 7, 2011 
Serving our brands: The Cocoa Plan Ecuador in action 
Managing the 
supply chain / 
monitoring critical 
control points 
Purchasing beans with ArribatasteWinning consumerpreferences on 60/40+ 
Supporting farmers 
“Farmer Connect” 
Nestlé Investor Seminar 
Linking back to producer through claims towards health, origin, and purity 
18
The Sustainable Agricultural Initiative at Nestlé “SAIN” is the enabler to “Farmer Connect ” 
Food safety 
Quality assurance 
Regulatory compliance 
Farm income generation 
Crop and yield improvements 
Animal health issues 
Logistic support / Transport 
Water management & irrigation 
Farm management guidance 
Technical training 
Etc. 
Rural Development & Water and Agriculture June 7, 2011 
Nestlé Investor Seminar 
19
Markets with “Farmer 
Connect” activities“Farmer Connect ” presence and impact 
June 7, 2011 
Nestlé Investor Seminar 
# direct sourcing staff: 1,014 
# supply chain support staff:17,273 
# farmers supplying directly to Nestlé:556,600 
# farmers received training:144,900 
# collection centers:10,847 
# experimental farm sites:128 
# crop demonstration plots:165 
# farmers benefitting from financial assistance:32,036 
Budget for financial assistance:CHF 45,4 Mio 
Source: CSV Report 2010 
20
To conclude: 
June 7, 2011Sustainability 
Compliance“Farmers Connect” sourcing model contribute to… 
Replicable and consistentquality and food safety 
Predictable timing and volume 
Increased price stability 
Sustainable production 
Farmer loyalty 
Ensure safety & quality of raw materialsSecure availability of adequate agricultural raw materialsAll daily Sourcing Activities 
•Develop farmers & suppliers… 
•Building capacity for growth… 
Nestlé Investor Seminar 
=> Long-term access 
to raw materials 
at competitive 
prices and 
specific 
quality 
21
June 7, 2011Thank you! Hans JöhrCorporate Agriculture 
Nestlé Investor Seminar 
22

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Nis2011 02-supply-chain-competitive-gaps-hjoehr

  • 1. June 7, 2011 Nestlé Investor Seminar Creating Competitive Gaps in upstream supply chains fMr. Hans JöhrHead of CorporateAgriculture
  • 2. Disclaimer 1 This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments. June 7, 2011 Nestlé Investor Seminar
  • 3. Agenda Threats and opportunities to feed 9-10bi people Sourcing objectives How do we create competitive gaps –different cases Sustainable Agricultural Initiative at Nestlé “Farmer Connect” presence and impact Conclusion June 7, 2011 Nestlé Investor Seminar 2
  • 4. Threats and opportunities to feed 9-10bi people June 7, 2011 Policy interventions Soil fertility Water Management Energy pricing Breeding Technical Assistance Nestlé Investor Seminar 3
  • 5. Sourcing objectivesEnsurelong-termsupplyofsafe,qualityassured,regulatorycompliantandpricecompetitiveagriculturalmaterialstoserveourbrandstodelightconsumersHow do we operate? With lean upstreamsupply chains from farm gate to factory gate, called “Farmer Connect” What is “Farmer Connect”? Traceability up to farmers’ level by buying either directly from farmers, cooperatives or selective traders, applying Nestlé good agricultural standards, principles and practices with engagement in capacity building and training. Why and where? 46% of Nestlé factories are located in emerging countries –the fastdeveloping world and74% of those Nestlé factories are located in rural areas June 7, 2011 Nestlé Investor Seminar 4
  • 6. Traceability Programme For high risk spend categories Audit Programme vs. NSC Direct engagement with 556,000 farmers E.g. coffee, cocoa, milk, vegetables, fruits,… 2010/2011: 1735 3rd party audits of key suppliers Sourcing at Nestlé Nestlé Responsible Sourcing 5 June 7, 2011 Nestlé Investor Seminar Corporate Agriculture / Procurement
  • 7. How do we create competitive gaps in the upstream supply chain? With “Farmer Connect”, where we have direct contacts with producers to:  Ensure traceability up to farmers’ level  Assure quality, safety and volume growth of raw materials  Mitigate price volatility exposure  Reduce transaction costs  and serving our brands guaranteeing access to specific raw materials June 7, 2011 Nestlé Investor Seminar O Consumer & Customer Marketing & Sales Supply Chain Manufacturing Procurement Agriculture Optimise Value Stream Operations Management System TPM + LEAN 6
  • 8. Creating competitive gaps in the upstream supply chain (1/3) Quality Assurance and volume growth by managing milk districts (China) June 7, 2011 Nestlé Investor Seminar 7
  • 9. Creating competitive gaps in the upstream supply chain (1/3) June 7, 2011 Nestlé Investor SeminarCopyright: Financial Times Ltd8Video show
  • 10. Case “end-to-end”: Sourcing grains in Australia Communication of needs (Consumer) Transport Mill Storage Farmer Farm Input specs. on safety & quality quantityvarieties plantprotectionfertilizing seed breeding programsagricultural practicesquality & safety Customer ConsumerFunctional & Emotional Benefits SAIN sustainable cereal farming practices e.g. soil & water conservation optimized use of inputs Communication of activities Nestlé Investor Seminar June 7, 2011 9
  • 11. Creating competitive gaps in the upstream supply chain (2/3) Ensure supply, farmers’ loyalty and consumer benefits in the case of oat sourcing for breakfast cereals (Australia) 10 June 7, 2011 Nestlé Investor Seminar10
  • 12. Creating competitive gaps in the upstream supply chain (2/3) 11 June 7, 2011 Nestlé Investor Seminar Video show
  • 13.  More than 10’000 farmers trained in Western Africa on “Good Agricultural Practices & Good Storage Practices”  Farmers produce now grains with mycotoxins levels within Nestlé norms (4ppb)  Farmers achieve a price premium  Market access created for locally produced grains in West Africa with a farm base value of > USD 20 mio * In Partnership with the International Institute for Tropical Agriculture June 7, 2011 Nestlé Investor Seminar Creating competitive gaps in the upstream supply chain (3/3): Local sourcing of grains in West Africa* 12
  • 14. Creating competitive gaps in the upstream supply chain (3/3): Local sourcing of grains in West Africa 13June 7, 2011Nestlé Investor Seminar13 Video show
  • 15. Serving our brands: Nescafé Plan 14 June 7, 2011 Nestlé Investor Seminar 3 Making the difference from farmer to you THE NESCAFE PLAN: USD 380 Mio Making the difference from farmer to consumer • A 3 pillar plan: •Farmers: Farmer Connect: 180 000T 170 000 farmers 100% 4C compliant 90 000 T of SAN Training •Plantlets :220 mio plantlets distributed by 2020 Better yield Better Quality Disease resistant Promote bio-diversity •Soluble: -20% energy / ton  -30% water / ton •Systems (Nescafé Dolce Gusto) •Nestlé Professional •Develop socio economic impact •Promote consumption •Educate consumer on issue coffee is facing •Help consumer to reduce its footprint Responsible farming Responsible consumption Responsible production and supply To fuel the growth and give a competitive advantage
  • 16. June 7, 2011 The Nescafe Plan in action: Mexico Nestlé Investor Seminar Supportingfarmers Successful verification and granting of the first 4C License to Nestle Mexico Plant scienceVarieties selected according to agronomic performance AND consumer taste profilesWorking relationship with local partners and communities formalisedPartnerships Plantlet distribution Started coffee plantlet distribution to farmers Farmertraining Training according to 4C requirements Communication strategy for local and international market to be developed 15
  • 17. Nespresso AAA: Differentiated supply of speciality beans June 7, 2011 16 Nestlé Investor Seminar
  • 18. Nespresso AAA: Differentiated supply of speciality beans June 7, 201117Nestlé Investor Seminar
  • 19. June 7, 2011 Serving our brands: The Cocoa Plan Ecuador in action Managing the supply chain / monitoring critical control points Purchasing beans with ArribatasteWinning consumerpreferences on 60/40+ Supporting farmers “Farmer Connect” Nestlé Investor Seminar Linking back to producer through claims towards health, origin, and purity 18
  • 20. The Sustainable Agricultural Initiative at Nestlé “SAIN” is the enabler to “Farmer Connect ” Food safety Quality assurance Regulatory compliance Farm income generation Crop and yield improvements Animal health issues Logistic support / Transport Water management & irrigation Farm management guidance Technical training Etc. Rural Development & Water and Agriculture June 7, 2011 Nestlé Investor Seminar 19
  • 21. Markets with “Farmer Connect” activities“Farmer Connect ” presence and impact June 7, 2011 Nestlé Investor Seminar # direct sourcing staff: 1,014 # supply chain support staff:17,273 # farmers supplying directly to Nestlé:556,600 # farmers received training:144,900 # collection centers:10,847 # experimental farm sites:128 # crop demonstration plots:165 # farmers benefitting from financial assistance:32,036 Budget for financial assistance:CHF 45,4 Mio Source: CSV Report 2010 20
  • 22. To conclude: June 7, 2011Sustainability Compliance“Farmers Connect” sourcing model contribute to… Replicable and consistentquality and food safety Predictable timing and volume Increased price stability Sustainable production Farmer loyalty Ensure safety & quality of raw materialsSecure availability of adequate agricultural raw materialsAll daily Sourcing Activities •Develop farmers & suppliers… •Building capacity for growth… Nestlé Investor Seminar => Long-term access to raw materials at competitive prices and specific quality 21
  • 23. June 7, 2011Thank you! Hans JöhrCorporate Agriculture Nestlé Investor Seminar 22