SlideShare a Scribd company logo
User Onboarding for
Nike+ training app.
Simple and
bold.
Same logo for
consistency although
it was an abrupt
change from a bright
green to a dark color
palette
Clear tagline and
compelling
invitation to the
user
CTA buttons are
clear and
available from
the get-go
Showcases
value to user
Shows actual UI
on how to
choose
exercises
Ooh, I like that
it’s personalised
and adjusts
according to my
progress. Neat!
I think Nike+
does a good job
with copy and
getting buy-in
from users.
Reduces user
friction in
signing up
But I’ll sign up
through the
usual way
Pretty cool way of
letting the user know
if the password
meets all the criteria.
Doesn’t feel obtrusive
at all.
Alright, let’s go
ahead!
Good way to ease
people in to volunteer
their information
This is
redundant if it’s
just a default
avatar.
What is this for? Is
this needed to tailor
the workouts to us?
Question isn’t related
to the options
Clear value
proposition to the
user
Engaging micro copy
to illustrate different
levels of users
Alright, let’s
choose this!
Great copy! Makes
me feel excited and
builds trust that Nike
is actually
personalising
workouts for me.
It might be helpful to
have a copy letting
user know that these
workouts have been
specially picked out.
Maybe even better to
show one workout for
user to “Get Started”
What should I click?
Ah I see “Picks for
you” followed by a
carousel of workouts. 
Meanwhile, I get
distracted and
see a badged
Inbox? Hm let’s
check it out. It
seems weird for
a badge
notification
without any
prompt
A+ for relevance!
I like that this
primes the user
to say yes. I do.
Okay!
Ooh, a welcome
message!! Not sure
what it is, the in-
preview message
isn’t very helpful.
Alright, we’ve wasted
enough time
digressing to other
areas of the app.
Let’s get back on
track and choose a
workout!
Could this be a
filter?
Which workout
should I choose? I
want to find an
intermediate workout
with no equipment
Will this go back to
my main screen?
Hm, apparently this is
the favorites screen.
Usually favorites are
marked as a or
♥	 ★
It actually leads us to
all workouts! Great, I
see the filter button.
Filter layout is simple
and intuitive. Let’s go
ahead and fill out my
preferences!
I love that it shows
the number of
workouts available
with the filter
selections, although
it could be made
more obvious
Done!
Let’s choose
this!
Let’s scroll! 
See, isn’t this for
favoriting workouts
Benchmarking
what?
Simple and
clean interface.
I dig it.
They actually
show a gif on how
each exercise is
done! Neat
Actually, why is it
Download and not
Start? But ok, let’s
download!
Awesome, let’s Start!
So now they
explain what
benchmarking is. 
Let’s go!
Ooh, is that a preview
of what the first
exercise will be?
I like how these
controls already
prime us for how to
use and navigate the
workout
Ooh, it actually is the
preview for the
exercise we start
with, that’s good
priming!
I wonder what
this is.
List view of all
the exercises,
neat!
The end.

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Nike+ Training User Onboarding